Armani Advert Analysis

The couple are positioned to promote new underwear and they are acting in a sexual manor to make it look serious and legit and show the passion for the product. I feel that Armani's reason to chose David and Victoria Beckham is because they are well known and a respected couple. It could be seen as 'cool' to wear the underwear they are promoting because its David and Victoria Beckham. They are a worldwide famous couple as he is a famous footballer and she is a singer and a designer which will bring a big audience to promote the lingerie. The Beckham family are a very fashionable family and people will look up to these celebrities and be eager to buy the products that involves them.The couple being positioned on the bed has created a sexual theme but also a very intimate theme because it shows that the couple are comfortable around each other and have photogenic genes. David and Victoria are respected and a attractive couple and seeing them promote clothes on a brand immediately brings to your attention that if you buy the clothes you will be as stylish as them.   

 Armani want to show there audience that wearing the underwear will make you feel rich and glamours at the same time. Using the two celebrities in the advert will bring more viewers and it also makes the brand look more expensive than it already is. The black and white theme is to focus all of our attention on the couple and most importantly the underwear. In most photos there are so many different ranges of colours and things going on that we distract ourselves from the main reason we are viewing the product. The black and white also shows a old fashioned photo and that's what engages the audience because there are so many famous black and white photograph's. I think that Armani have used a woman and a man in this product because its shows the two different styles of underwear and specifies the difference between the underwear and sexes. Armani are a high quality brand and to buy products you must have a expensive taste and also money because some of the products are quite expensive. 

The look Victoria is giving shows a very sexual/seductive side to her and is very effective to promote the underwear because that's what underwear is all about feeling comfortable with yourself. If Armani would of chosen two people that were just models and not famous they would not get as much viewings because in the media if you see a celebrity promoting a product you want to look because they might be your idol or you might just like them.