ARMANI Advert

Josh Lee-Dawson

In the Armani advert the camera is at a high angle looking down at Victoria to show she is the dominant one in this picture. David is then placed behind her showing she is in control of the picture, also David's body language suggests he is being controlled by Victoria. When it comes to being Iconic as a couple these two are seen as a very good couple that everyone likes but also when it comes to fashion these two are always wearing the latest fashion. The image is also black and white showing this a gritty scene and also suggesting this is a secret on the audience almost like David and Victoria are getting spied on so that the audience should go and get the underwear. Also the main thing on the poster that stands out the most is 'Emporio Armani' name as this is one of the biggest names in fashion.

To go into this advert into more depth we will start with the high angle shot and why they make Victoria look dominant. Victoria in this picture is wearing black underwear and to men black underwear looks very sexy on a girl and also when a girl wears black it usually means they are more dominant when it comes to sexual appeal. So this means a woman would buy this because it makes themselves feel sexy and nice about themselves. Also men would buy this for their wives birthday or just for fun because some men prefer the woman dominance so it would make them feel better about themselves as well as they will like their wife or girlfriend in them. Also in this picture they make Victoria look dominant and she is wearing the black underwear which would mean that a woman would buy it to make themselves look and be dominant. Also to help the picture along with the theme of dominance David looks like he is very out of control and that he is not being able to do anything like a dog so completely dominated and this is one of the main reasons men might buy both the man and woman underwear to have the exact same feeling as they have when they look at the picture. David and Victoria as a couple are a massive icons in the world and that is because Victoria Beckham has come from a 90's/00's pop group that everyone loved at a time for being new young fashionable and they where known as good girls. Where as David Beckham was a massive footballer back in the 00's and David Beckham was renown for being an incredible footballer with a great personality,he was very fashionable and also was very nice to everyone also it was amazing to have an English footballer as one of the best players in the world so a lot of people really liked him for that. So when you put these to massive icons together as a couple they make one massive icon and people look up to them so they want to dress like them as well so they can feel a little bit like them. The image is also black and white which makes it look like David and Victoria are getting spied on which makes this picture gritty and suspicious and this makes the image look secretive meaning the audience should not know about what is going on in the picture with the underwear. So this makes the audience think am getting something that is new and special as no one should know about the underwear yet. The 'Emporio Armani' name on the poster is the biggest thing on this poster as this is one of the biggest names in fashion so people come over to look at it then they see David and Victoria and then are convinced a lot more that they want the underwear.