Emporio Armani Poster Analysis

The first thing i notice on this poster is the words "David & Victoria Beckham" it stood out to me because both first names are under the one second name instead of "David Beckham & Victoria Beckham" this connotes how much of a power couple they are - that together they make the name Beckham. I think this is the theme that Armani wanted to go for in this poster, power and sophistication - which is everything that the Beckhams beam. David and Victoria both have very serious facial expressions which helps set the mood of very dark and glamorous. It reflects the overall image of Emporio Armani - a strong and edgy company.

 The photo composition is great in this poster - It is in black and white which typically represents memories and somehow makes a photograph almost feel more important or meaningful than a normal colour picture would. Victoria's underwear is black and David's underwear is white - this ties in well with the colour and also brings us back to the idea that together they form one great thing. Together, Victoria being the Black and David being the white, they make the memory and important moment in this picture. Another thing i noticed is when you think in terms of the rule of thirds, David is in the top third whereas Victoria is in the middle third. This typically means that our eye is drawn to Victoria first, i think the reason for this is because we already know of David representing Armani and of the famous Armani briefs he wears - however Victoria in her female version of the classic Armani underwear is most likely a new look on Armani that they want consumers to notice so that they can expand their company. 

 There are a lot of shadows in this picture which i think connotes dark and edgy-ness - David's tattoo is typically in the middle third of the picture along with Victoria's short cropped hair, both of these elements connote the edgy-ness Armani are trying to show off. Victoria's eyes seem to be looking towards the Emporio Armani logo which seems to connote that she's almost telling consumers with her eyes that it is this company that gave her this look. Subliminally, this can make people buy the products because this power couple seem to be looking so strong in them - it can almost fool buyers into believing that if they buy the things David and Victoria are wearing and act like they're acting, they can have the lifestyle that the Beckhams share. 

 The picture appears to be taken on the ground whilst David is lying on messy sheets. This signifies that away from all the lights and camera's this couple have a normal life too when they're at home and comfortable in which case they choose to put on the Armani underwear, this can remind consumers that they can also feel this way. Overall this poster denotes darkness, seriousness and large scale Armani logo endorsing. However it connotes a power couple being able to feel edgy and different to the rest, it signifies Armani's new take on their underwear range and introduces Victoria showing it off for women too.