Armani Image Analysis

From first viewing the photograph i could see two models laying in underwear. Also i could

see that this photo was candid as the two models are looking away from the camera. The female model (Victoria) was sitting against the bed and the male model (David) was lying on top of the bed/sheets. Also the photograph clearly denotes that it has been altered so that it appears to be black & white. Furthermore David and Victoria are both wearing Armani underwear for a advertisement purpose.

The way Victoria is sitting may be signified as that she is comfortable because her arms are spread either side of her body this may also signify that she is a confident woman and she is proud of her body, expanding on this, with her body language being positive it may impact consumers of the brand as women may feel like they can be just as confident about their body and appearance just like Victoria. David is also signifying that the Armani underwear is comfortable to wear as he is laying down on ruffled sheets this portrays the realism in the couples lifestyle which could have a effect on the people who by the Emporio Armani have a similar lifestyle to the couple. The position of the couple gives the audience an insight into their relationship, they are sitting seperatley but are still connected, representing their passion/love and a sense of intimacy.

A clear signifier is that David and Victoria's wealth and success shows that they can afford this exclusive clothing brand, or how i see it is that this brand has had an amazing opportunity to have an exclusive couple advertising their clothing, the reason for this is maybe because majority of the world has heard or can recognise David Beckham so this will give Armani a better advertisement. Armani are showing in the advert that their clothing is so elite that even such high class people like the Beckham's will wear it, with this said this will be a huge aspiration to people because if they see Beckham's wearing Armani they will be inspired to think that they are on the same class level as the 'most powerful couple'.

As the photograph is shown as black & white this may be signified as it adds an element of class to the advert, as the Beckham's are known to being wealthy and classy. In addition to this it could

be signified as to emphasise the clothing brand as in the majority of the picture displays a grey colour but when it comes to the underwear in the photo they're shown in a different light (black & white), this so that Armani can show that their clothing is still the priority of the advert.