Peter Shock Emporio Armani

. The Emporio Armani’s target audience would be professional young adults and this image 100% follows when connoting with its black and white color adding a bold and attractive look to the underwear that are being promoted, as a result of this it would appeal to those of a professional nature, also at them same time creating a sophisticated mood that does not need any eye catching colors or props to draw in the audience they are aiming this image towards. This black and white affect also exaggerates shadows within the image this is another tool to add to that simplistic, bold style and highlighting the physical features of David and Victoria Beckham.

The use of David and Victoria Beckham is very smart as they are both signified as fashion icons in their own individual rights so that is why it makes it so effective when joining the both already well-established models, as they are already well known and people are familiar with them and value and trust the Fashion opinion, encouraging people to buy this product. Furthermore not even there status in the Fashion world but there physical appearance of Posh and David, this is giving the audience the impression that to buy these underwear would improve physical appearance or improve their attraction, you could even go as far as to say that it would change people’s attitude or opinion towards the person in possession of these high class fashion items.

In this image I believe Rule of third comes into place highlighting both Posh, David and then highlights their names, Posh and David where obviously always the main attraction to this image and would argue even more so then the underwear them self , as they are very out of shot and in Posh’s case not even completely visible.  When analyzing this image it always comes back round to Posh and David so much so that the brand name is pushed to one corner and blends into the black and white coloring of the image. This image looks as though it has been cropped signifying more of an intimate feel as they look more confined and trapped in a space together, denoting that they are not uncomfortable about the lack of space because the body language and posture signifies that they are very relaxed around each other but if you was not familiar with Posh and David this would show you that they do in fact know each other.

Sophistication and Professionalism are also key to this image they have really thought about making it as bold and simplistic as possible because they are “Targeting especially at the young professional segment in the 25-35 year old age group” they have put this across a lot through the physical appearance of Posh and David the obvious physicality to me that stands out is there facial expression it almost gives the impression that they do not care or that this comes so naturally to them, again adding to that professional appeal.