Poster analysis

The first thing that grabs your attention in this Emporio Armani poster is David and Victoria Beckham, as they are taking up most of the poster, but apart from the simplicity of that, there is a lot of elements and themes created towards the brand, just by this simple photo. For example the fact that it's David and Victoria Beckham straight away tells us that the brand is high fashion, expensive and has a high status, just like David and Victoria, it also shows that Armani make underwear for men and women. The way in which David and Victoria are posing shows sophistication, mystery, tension and themes of a sexual nature, as they are both in their underwear pulling serious facial expressions, because of them posing like this, it is implying that the brand is like this, sophisticated, mysterious and sexy. Another key element that makes this poster analysis worthy is the fact it is in black and white, the photographer could have just took this in colour, but because of it being in black and white, it makes it more colour co-ordinated, as the bra is black, and the underwear are white, and creates more tension and mystery, as by looking at this poster, it gives you no story, or hints to one at least, it just keeps you thinking and thinking. If we apply the rule of thirds to this poster, we can see that Victorias eyes are directly in the middle, but are not looking at us, this creates an even more mysterious and unique poster, that influences the reader to look at it more. A part from David and Victoria Beckham being the centre of attention, there is also the Emporio Armani logo itself, which has an eagle on it, which shows dominance and power, which David and Victoria have a lot of, due to being extremely wealthy.