From your research into the production of the movie, you will have learned that getting this film off the page, into the camera and onto the screen, was not the smoothest or simplest of transitions.
When distribution was finally agreed upon those that had stumped up the money wanted to be sure that they would get it back, so they spent a lot on getting this movie out there, and out there to as many people as possible.
This kind of attitude towards promoting a film does not always result in a balanced representation of the final movie... just think of Slumdog Millionaire's UK poster shouting its credentials as the: "Feelgood hit of the year" and then think of the poverty, the mutilation of children and the enslavement of young girls for the use of prostitution and you can understand why a few people may have felt a bit misled!
Let's look again at the two trailers for Kick-Ass...
That was the teaser, this was the release trailer...
Now think about the film - what makes them different to the actual movie? Do they give a false impression of what the film is really all about?
Does the red-band trailer give a more honest or authentic portrayal of the movie, or is this just as bad at misleading an audience?
Pitching the marketing of the film right is difficult. Capturing as many audiences as possible can be important, especially as your film might be stereotyped as niche.
Read the article below to see how Lionsgate targeted as many people as possible in some really innovative ways.
Whilst reading the article...
Make two lists. One of traditional types of marketing used, the other which have been innovative in their approach.
From the article, decide which you think would be the most effective way of communicating with the target audience.
Are different types of marketing more suitable for different audiences?
Go online and explore the different marketing and promotion discussed in the article.
Which are the most effective set of posters and why?
How are the TV spots different from the trailers?
What presence is there on social networking sites?
(you'll have to look at Kick-Ass 2 stuff and make assumptions from there).
If you focus on the fact that most of the promotion for this movie was done online you could use your research to write a question about Digital Technologies!
Or use all of your information for a straightforward marketing and promotion question.
Either way, here is a plan - now go and write an answer!
