Pride - Representation of Youth

Pride

Representation of Youth

The opening scene of any film can be said to be the most important - it serves a vital role in establishing the theme, tone, premise and world of the film. While some films do this better than others, Pride is rather efficient in its method of introducing one of the characters most important characters as a young, spirited, rebellious man taking action in the only way he knows how against the government. Mark attentively watches a news report of the miners strikes, oblivious to the attempted conversation of the previous night's lover, we immediately get a sense for a kind of youth that Mark represents - specifically gay youth. He is clearly interested in sex but not interested in the long term, emotional arrangements - rather, he is focussed on larger societal issues. Mark’s frame of reference isn’t for the people around him, rather for the issues at hand and how he can fight to fix them; seen by the fact that he immediately grabs a bucket for donations. There is a certain sense of youth we get from such a short scene, one that shows a generation of people with a larger focus on society than even settling down. As we see later in the film, Mark is quite content to leave and return at his own free will - he has no restrictions, no responsibilities and this is through his own actions. He evidently does not let people get close, nor does he enjoy the feeling of people relying on him. Approaching Mark’s character this way, we can understand his frustration towards Mike - in the scene where he says:

Do you think it might be possible

that - just for once you could make

your own decision, Mike?

Mark represents a youth that actively wants no responsibilities, that is scared at the thought of having something outside of themselves to be held accountable for. Yet, through their desire to make a difference in society and thus their own lives, they are forced to adapt, to overcome, this desire for a certain vagabond lifestyle is not compatible with the issues at hand. Arguably, it is through the village and it’s small group of tightly knit, interdependent families that Mark learns that being a free, young spirit is simply not sustainable in the long term - not only does this reflect the representation of young people in the film, it represents the entire thematic message of the film; a message perfectly surmised by Joe Bromley:

Whether we march with banners or

without - the important thing is

that we march together. All of us.

But as a reflection of a true story, does Pride accurately represent the young and their attitudes. I would argue that Mark’s storyline and the youth he represents is archetypal and stereotypical of any protestor active within the LGBT community during 1980s Britain. Mark’s life is arguably too ‘perfect’ of a story, there are no external factors that make Mark who he is. He enters the film with the spirit and the fight of a young protestor and throughout the film he changes as a result of the events of the film, there is nothing outside the diegesis of the film that we see that could have shaped Mark. Arguably, the reason the filmmakers do this is to have mark represent a section of young, spirited protesters rather than be a complex, developed character study. The film could also be said to have a problematic representation of young people in the fact that they are all expected to be fully devoted into social issues, characters who don’t fight for social justice in the film are somewhat demonised for their lack of will in the fight for equal rights. Bromley, as much as he learns to love LGSM, is heavily pressured into the protests by Mike. In reality, many young people would have been happy to accept to see a steady, gradual change or even, accept the status quo - however right that may be.

There is also a representation of youth culture in their fashion, sense of identity and expression. Steph, for example, is visually carrying all the trademarks of a 1980s, Lesbian-Punk girl - she is quite evocative in her appearance and her attitude. This reflects the central thematic message in the film: Pride, take pride in who you are and fight for what you believe in. Whilst this can be seen as a very positive message, some may take issue with the fact that lesbianism is expressed most prominently as a fashion statement - and perhaps, that young girls are simply not responsible enough to express their sexuality in a way that is outside of a hairstyle and choice of jacket.

TV: Genre Analysis - British Sit-Com

Opening Sequence - 'Peep Show'

The Peep Show's main quirk and unique selling point comes from the fact that the camera is used in an unconventional and creative; opting to go with almost eery single shot in POV. The title sequence reflects this by utilising POV shots itself as well as a graphic overlay in the form of an eye. Furthermore, the symbol changes colours back and forth between red and black - not only does this signify the alternating shift in perspective between the characters, it also hints at the comedic nature of the contrast and conflict of such opposing characters living together. Whilst the camera work is unconventional in its persistent and heavy use of POV shots, the themes and character archetypes of the show are conventional; particularly of British Sitcoms. Mark and Jeremy both play social failures, Mark being a stickler for the rules yet not progressing in life whereas Jeremy is a hothead, cocky musician with failed dreams. However, instead of looking down upon these characters we are encouraged to identify with and to a degree partake in their awkwardness as social failures - this is encouraged through the use of technical codes such Voice Over as well as the notable use of POV shots. Arguably, this appeals to British ideals, British media in general is awkward to a comedic degree regarding sex and drugs.


is that a lot of the shots in the film come from the point of view of characters. This is represented visually through the use of both POV shots as well as a graphic overlay that is both a symbol of an eye (to represent POV shots). The graphic overlay also changes colours to represent the differences between characters POV. 

Media Coursework - Evaluation.

Text: 'On Your Child's Life' - Fire Kills Campaign

Analysis:
Editing
Ideology (children should be protected)
Editing
Slow reveal of the adverts narrative.
Tone and feel of the advert


Influence:

Representations of Women - Exam Answer

The representation of women in the modern media landscape can easily be contrasted with the older (more traditional) representation of women, particularly in the 1940’s. One example of a more traditional representation of women in the 1940’s in a print advert for the government:

In this print advert, we can see many traditional views of women that are represented through a constructionist approach. A constructionist approach consists of four components, the person or group being represented; the opinions of those encoding the representation; the opinions of the decoders and the societal context that the text was produced in. In the context of this Propaganda print advert, we can see that the person being represented doesn’t have much control over her own representation due to its very nature (that being an illustration). The woman in the advert could be described as conventionally attractive – despite working in a strenuous and stressful environment she seems capable of maintaining perfect make up, hair and posture. The woman is also extremely slim and petite. Thus, she meets the standard for a conventionally attractive woman.

In this text, the encoders clearly have more control over her representation due to the advert being an illustration. Thus, it is clear that the representation of the woman in the advert portrays more about the encoders beliefs than it does the person being represented. Subsequently, we can infer that the belief of the encoders is that a ‘capable’ woman should still be conventionally attractive and slim. We can infer that woman is being represented as capable due to the copy ‘Turns out you gals are useful after all”. The encoders also believe that women are something to be worked and serve men, despite having ‘equal’ rights in the workplace. This is apparent through the use of the copy “The soldiers need our help! Gather ‘round, American Women!”  We can infer that the encoders believe that women should be serving and helping men in any way possible, as well as supporting something else – the war. The war carries the ideology that women should be supporting the Second World War not by fighting on the frontlines, but rather by working on the home front and producing ammunition, munitions and helping the men fight on the front lines.

An audience member with a preferred reading would believe that the advert is empowering women, giving them equal status in the workplace and giving women a real chance to support the war and contribute towards their country. However, an audience member with an oppositional reading may believe that the advert is cynical in nature – presenting a false front of equality in order to simply persuade women into working the factories.

The societal context of this print advert is extremely important, the 40s saw the dawn and close of the Second World War; it also saw a shift in the representation of women (albeit not a completely none or anti-traditional representation). The advert is somewhat progressive in the fact that it promotes the idea of women being in the workplace – this ideology was pushed by the fact that the country needed women in factories and hospitals in order to support the war effort. However Western, 40s culture still held a traditional, patriarchal view of society and this is reflected in the print advert. Whilst the advert does at a surface level promote the ideology of equality for women in the workplace, the advert is still condescending in tone and betrays the fact that women are being encouraged to be subservient to men and serve them in their war effort.

But of course, the representation of women has changed significantly in recent years. The videogame series ‘Mass Effect’ has included many alternative and none-mainstream representations of gender, sexuality and race – this freedom is explained through the genre of the game, that being Science Fiction. In the game, the character has a choice that, while unimportant to the narrative, represents a change in ideology and attitudes towards gender in the 21^st Century: the choice to play as either a man or a woman.

The choice to play as a woman in the game actually barely affects the narrative, however it’s this lack of importance placed on gender that reveals how attitudes have changed – the lack of importance on gender reveals a change in ideology, the idea that men and women are not different in any way; that anything a man can do a woman can do and vice versa. However, this isn’t to say that Mass Effect is perfectly utopian in its representation of women and gender. Judith Butler argued that gender is a construction, the qualities and traits we attribute to masculinity and femininity have little to do with the biological differences between male and female. She also argued that the media reinforces and perpetuates these ideologies and views, thus stating that if there are alternative representations of gender within the media – then our view, beliefs and understanding on gender will also change accordingly. Mass Effect could be criticised for creating an arbitrary divide between men and women in some aspects. The female Shepard has clothing items exclusive to her, the same applies to the male. The female version of some of the outfits is rather revealing and promiscuous in nature, whilst the male equivalent is rather practical. These arbitrary divides show that the text still adheres to some traditional views on gender. We can also apply Male Gaze to the text, thus showing how the videogame reinforces traditional views on gender. Regardless of the player’s choice of gender, the player is still forced into viewing the character of Miranda as a sexual object. The camera fetishises and objectifies her by only showing her buttocks in close up, thus forcing the player to see the character through the eyes of a heterosexual man – regardless of their possible choice to play as a lesbian (an option within the game).

However, the videogame does offer alternative views on gender. In the game, there is a species called ‘Asari’ that is mono-gender and hermaphroditic in the sense that it can mate with any species or gender. This representation of a species that is without gender separations and has hermaphroditic qualities is alternative in its view of women and gender due to the fact that it states that gender is not linked to any sort of biological trait.

Despite the representation of women and gender in Mass Effect being imperfect, it is still a far cry from the representations of women in the Propaganda print advert. The differences in representation have come with slow changes over time in society – Mass Effect representing the slow shift towards a more liberal and progressive culture. Whilst the print advert portrays women as subservient and less capable than men, Mass Effect represents women as capable, strong and complex characters – although, the game still sexualises its female characters and fetishises them; implying that the encoders of the advert still see women as sexual objects for the pleasure of men.

Archetypes and stereotype are commonly used in media texts; they can be used to convey a lot of information quickly due to preconceived societal knowledge. One example of an archetype is the damsel in distress that is prevalent among movies (in particular, superhero and action movies) is the damsel in distress archetype. The archetype is exemplified in the 2004 film ‘Spider-Man 2’. Many times during the story, the male hero Peter Parker must overcome personal and physical challenges in order to save the object of his affections, Mary Jane. She is a character whom is represented as being incapable of protecting herself in any form, and serves as a quickly established motive for the protagonist – whether he is romantically pursuing her or physically trying to save her. This archetype is used by films because it’s so easily understood by the audience, ‘Spider-Man 2’ has 2 hours and 15 minutes to tell its story and thus does not have time to explore complex character motivations and idiosyncrasies for every single character and thus relies on archetypes to tell the story efficiently. However, many films have challenged this notion – notably, the 2015 film ‘Star Wars VII: The Force Awakens’. The film included the protagonist ‘Rey’ whom has character motivations that cannot be distilled into an archetype and is strong, independent and not sexualised in any way by the film itself. This use of a well-rounded female character is not exclusive to ‘Star Wars VII’ however, well-rounded female characters have been used recently in ‘Ex Machina’, ‘Mad Max: Fury Road’ and ‘Sicario’. The increasing use of well-rounded female characters in movies and particularly within high production qualities TV shows such as Breaking Bad, The Sopranos and Game of Thrones reveals a change in our society - these media texts show us how our society and culture is moving towards a more progressive, accepting society and culture; one that accepts and embraces alternative views on gender.

Tom Cruise - Representation in the Media

Image No. 1

In the 'People's' magazine, Tom Cruise is represented as a sex icon, this is shown by the copy "The Sexiest Man Alive" which clearly establishes Tom Cruise as a sex icon to its female audience. We know the magazine is targeting the female audience by the use of the more feminine pink colour, as well as the fact that talking about the 'sexiest man' would not appeal to the usual heterosexual male audience. The photograph of Cruise is flattering with soft light accentuating his features and a medium close up allows the shot to be aesthetically comfortable for the audience.

Cruise is represented as being important in the movie industry and in society. The use of the medium close up shot tells us that Cruise is important by isolating anything in his surroundings, thus placing importance on him. The image of Cruise and the associated copy also take up more space than a line raising a question about an important social issue: abortion. This infers that Cruise is more important than strong issues in society, or perhaps that the audience cares more about Cruise than important social issues such as abortion. Part of Cruise's apparent importance is his costume, Cruise dons a classic black and white tuxedo, implying he is of a higher social class than most people, thus giving him more importance. Cruise is represented as being important in the movie industry due to the copy "can make a hit by just showing up", implying that he is a star who can move audience members into theatre seats. The tuxedo also carries connotations of being important in the movie industry, a classic symbol of the hollywood 'elite'.

Image No. 2

In this magazine cover, Tom Cruise's representation of being important and special is diminished heavily in this magazine cover. The image of Cruise that anchors the copy is much smaller and the shot is a medium shot rather than a close up, showing how he is simply a normal person. The advert simply refers to him as 'Tom', making him seem like just another person and places more importance on the daughter, this is apparent as she takes up more space on the cover and even partially covers the masthead of the magazine. Suri's face takes up the the upper third of the magazine cover, implying that she holds importance and power over 'Tom' whom takes up less space than the women on the other side of the cover.

Cruise is called 'Daddy' in the image and this carries an almost ironic nature as he has 'abandoned' his child. The language used in the text also implies that Cruise is a bad father by saying that "Suri is left heartbroken as Tom suddenly shuts her out". This casts Cruise in a negative light and emasculates him by portraying him as a bad father. This is contrasted with the last representation of Cruise being masculine and symbolic of the 'perfect man', showing how he his representation has been changed through public opinion.

Cruise is also represented as being almost delusional in his beliefs regarding Scientology. The image shows him raising him both arms with fingers spread, this is symbolic of a passionate religious man who is preaching his beliefs. However, this is juxtaposed with the negative representation of Cruise as a bad father and the public perception that Scientology is wrong and delusional. This creates an image of Tom Cruise being insane, delusional and wrongly passionate in his beliefs.

Image No. 3

Media Homework - Analysis of Genre within a Trailer

The Social Network Trailer - Genre Analysis


The film is a hybrid genre. It is a hybrid of a Legal Drama and a Biopic centering around the life of Facebook founder Mark Zuckerberg.

David Fincher directed the Social Network. This is typical of the Drama genre as most of his Filmography is Drama movies. However, the film uses a lot of unconventional acting. Jesse Eisenberg, Andrew Garfield and Justin Timberlake all have acting credits that are mostly comedies or lighter roles. The use of unconventional actors within the drama genre signifies that the director is attempting to create intrigue within the audience by casting actors in a new light.

The film features a score that is a recreated of the Radiohead song 'Creep'. The song is melancholic, sad and dramatic. This is very conventional of the Drama genre. The use of the piano instead of the original songs guitar based music is also significant as it makes the film seem more emotive and serious in tone, that being typical of the Drama genre. As the editing and the pace of the trailer increases, the song becomes louder and more climatic, mirroring the rise in action within the trailer, making it feel as though the entire trailer is leading to a climax, and then leaving it hanging to create suspense and an urge to see what's next.

Many of the films characters prominently wear suits and formal clothing, this is typical of the Legal Drama in particular as a suit has heavy connotations of formality, authority and legal procedures. However, a character that is not seen wearing a suit often is Mark Zuckerberg, perhaps implying that this character is someone who is surrounded by legal issues while he has a more laid back mindset. This suggests that the film is unconventional in the fact that main character is disinterested in legal issues in a legal drama. This iconography is conventional of the Legal Drama yet when contrasted with the main characters costume it can be seen as an unconventional twist on the Drama genre.

The trailer presents many themes and binary oppositions. One binary opposition is 'Friendship vs. Business'. At the start of the trailer, Eduardo and Mark appear to be quite close. However, as the trailer continues and Mark's business in Facebook continues to grow, Eduardo and Mark can be seen arguing and being hostile towards each other, suggesting that business has come between the two characters. Friendship is a theme that is explored in the trailer. There is a close up of the Facebook button "Add as Friend". This is a clear example of a visual signifier that informs the audience that the film will have themes of Friendship. The theme of friendship is shown throughout the trailer as the effect of Marks business become clear on his and Eduardo's friendship.

Media Diary - Week 4

Media Diary - Week 4

Text that changed my life: Fight Club

Fight Club changed my outlook on life in many ways. It made me regard film as a serious art form and as an incredibly effective method of telling story, rather than as a form of entertainment that is simply used to pass the time. In turn this made me interested in becoming a filmmaker, completely changing my intended career path into what I originally intended. Since then, I have spent a lot of time pursuing this goal. The movie also made me look differently at society and culture for men in the late 90s, different to what I’d originally been exposed to through media texts such as Friends. The film also made me become more perceptive and critical of society as a whole, as while I don’t agree with the assertions that Fight Club makes about society, the level of perception and cynicism that the film offers regarding its analysis of society made me take deeper consideration regarding society.

Media Diary - Week 3

Media Diary – Week 3

Text: 12 Years a Slave

1.       I believe that this text is targeting the Explorer audience type, defined by Young & Rubicam’s 4Cs model. I believe this because the text shows scenes that are graphic, difficult to watch and challenge the status quo within cinema. The film shows things such as rape, graphic violence and full nudity to make the film seem raw and authentic, breaking away from traditional values in American cinema. This change would attract the Explorer audience type as it is different and challenging and doesn’t conform to the standard within American cinema.

I believe that this text targets the people at the lowest level of income to the skilled working class. This is because it portrays characters that are constantly at a disadvantage in comparison with richer and more advantaged characters. While the inclusion of characters that are disadvantaged does not mean that the target audience is lower class, it can be inferred that lower class audience members can more easily sympathy with the characters plight and adversity through the film, making the emotional impact of the film more effective.

I think the media text is targeting Black Americans as an ethnicity. This is because it is a film that heavily focuses around the theme of racism, and the decision to release a film that centres around this theme during a time where racial tensions in America are the highest they’ve been in a while. A film in which the plight of Black Americans inspires sympathy within the audience would appeal to a Black Audience who supports the idea that racism still exists within America.

I think that the text appeals to cynics. This is because the text is designed to reflect the racial issues that are being discussed in American society right now. The cynic would be spiteful and cynical (as the name implies) of the racial issues in America and therefore the film would appeal to the cynic who would be more aware of this issue.

Media Diary – Week 2

Name of the text: Fight Club

Date/Time: November 12, 1999

Where did you find it: I was told about the film by my uncle as he touted it was the best film he had ever saw, so I decided to watch the movie based on that alone.

Genre: Psychological Drama

What is the purpose: The primary purpose of this media text is to entertain, this is apparent through its use of gallows humour as well as visceral and exciting fight scenes. However the media text has a secondary purpose of giving a message to its audience, that message being that men are becoming increasingly emasculated in a modern society and that too much importance is based on material and superficial things.

Institution producing the text: The film was produced by Regency Enterprises, which is own by 20^th Century Fox.

Target Audience: The target audience for this text is men in the reformer. This is because the film contains strong anti-materialistic messages, this would appeal to the reformer audience type as they are the least materialistic of the 4C’s. The film is also rather critical and mocking of society, this would appeal to the reformer as they consider themselves socially aware, the criticism of society would appeal to them due to this. The target audience would also be men, this is because the media text contains heavy themes of emasculation and masculinity in a world that is portrayed as becoming more feminine and comfortable. A male audience member would more easily be able to identify with the themes of the media text and would therefore be more likely to enjoy and consume the media text.

Your reaction to the text: My reaction to the text was one of surprise, I was surprised at the twists and turns that the plot showed, and the final plot twist in the story. However I was most surprised by the use of strong opinions and anti-establishment/anti-corporation messages in the film. This is firstly because these messages in the media are rare and their inclusion was a pleasant surprise to me. I enjoyed the text for its satirical and comedic view of a man’s life in the modern day and the non-linear and disjointed way in which it told the story of Jack/The Narrator.

Why would people consume the text: People may consume the text as part of a social environment, this could be either the typical way, wherein the audience would physically be with somebody while watching the movie. However, Fight Club is considered to be a “cult classic” and as such, a person may watch the movie as they may feel excluded if they don’t, or they may feel as though they’re missing out on something. They may watch the movie purely for social currency in discussions.

Could some people react in different ways to the text? : Someone could react with an oppositional view to this text. They may disagree with the fact that men should reinforce their masculinity, they may think the messages of the film are wrong. They may also disagree with the apparently glorification of violence within the movie, worried that it may cause copycat actions. They may believe that the deliberately disjointed and non-linear way of telling the story is bad storytelling rather than a choice designed to bring the audience into how the character experiences the world around him.

Media Diary | Week 1 | Review

Inside Llewyn Davis | Review

Probably the first thing to say about Inside Llewyn Davis is that it’s not a success story, however it is not a story of failure either. It’s a story of how one musician aspires for success, and tries frantically - against the odds - to avoid failure. However, the question you’re trying to answer is if the Coen Brothers tell the story well… 

The simple answer to this is yes. The Coen Brothers, I’m confident to say, have created a masterpiece of a 1960’s Folk music drama. The soundtrack, which may be claimed to be the pinnacle of achievement in this movie, is in no doubt utterly gorgeous and perfectly matches the themes in this film. The lighting is painstakingly beautiful and the cinematography is nothing short of spectacular. But all of this is nothing in terms of the utterly brilliant narrative... 

The apparent foreshadowing will pull at your heartstrings from the very beginning of the film, nothing more can be said. The entire film is simply an emotional rollercoaster, from Llewyn simply losing his friends cat, you will burst into tears, and Llewyn our persevering protagonist was simply written to nigh perfection. He doesn’t have emotional breakdowns, there are no outbursts of absurd violence; but due to the remarkably incredible acting skill of Oscar Issac and the ingenious directing of the Coen Brothers, the pain is heartbreakingly obvious in his eyes and every action, but even behind that pain you can see his frantic hope, in the way he attempts so vainly to achieve success.

The film has some heavily morose themes, it is sadly impossible to state them without spoiling the magic of the film but it does add to the films heavily depressing atmosphere. Despite all the mention of how sad this film is, it’s actually exceptionally funny at times, raising a few chuckles from tear stained faces. Our protagonist, Llewyn Davis is a wisecracking genius, despite having a tendency to swear inappropriately. And his ex-girlfriend Jean is a perfect vent for his aforementioned wisecracks, as she has an unfortunate tendency to berate our beloved protagonist. 

In conclusion, Inside Llewyn Davis is a heartbreaking, occasionally hilarious and shockingly uplifting movie that everybody who has a human soul must see at the nearest convenience, this film is simply not to be missed!

-John Carson

David & Victoria Beckham - Emporio Armani Advert

John Carson – Media Studies

Media Textual Analysis || Emporio Armani Underwear Advertisement – David & Victoria Beckham

The advertisement shows David Beckham, lying on a bed covered in white sheets, in his underwear only. Below him, sitting at the side of the bed is Victoria Beckham, also wearing nothing but underwear. The logo for Emporio Armani is in the bottom right hand corner, and above it is a link for their website. David and Victoria's names are also above the logo.

David Beckham is lying above Victoria, this connotes that David has power and dominance over Victoria, as being physically higher than someone is symbolic of having dominance over that person. This hints toward a typical patriarchal relationship in their marriage, that being that the male in the marriage has power and dominance over the female. This tells us that the target audience for this media text, as the idea of having power of a women in a relationship would be more likely to appeal to a man than it would a woman.

Victoria looks away from the camera, almost as though she doesn't have to deal with the audience and is disinterested by it, whereas David looks directly into the lens. This implies that he bears the responsibility of dealing with the audience members. This further implies how David has power over Victoria in this media text, this would also appeal to men as a man would enjoy the power over a physically attractive women, as Victoria is.

Victoria is positioned in the centre of the frame, this is to draw the audiences eye to her immediately. This is designed to be sex appeal for the male audience, the implication is that purchasing Emporio Armani would make you more likely to have an attractive woman as your wife. This would directly appeal to men as they would clearly want an attractive woman to be married to.

The media text is shot in monochrome, this is to give the advertisement (and the product it promotes) an executive feel. This gives the illusion that the product is rarer and harder to gain, when in reality it is simply more expensive. This motivates the audience to buy the product as people are more likely to buy something when they believe it has some kind of rarity. The use of monochrome also makes the photograph seem like a moment that was captured rather than just a still frame, this makes the photograph feel more authentic and real. Making the endorsement from the celebrities feel more genuine.

The use of celebrities in the advertisement is designed to appeal to male audiences. David Beckham is a sporting icon and is generally considered a hero to anyone who follows football. Since a large majority of Football fans are male, the use of a footballing icon is purposeful as it would appeal to men who aspire to be like David Beckham. The audience would possibly be persuaded into purchasing Emporio Armani underwear as they believe that doing so will bring them closer to David Beckham's status. The use of Victoria would be sex appeal to the male audience, the advertisement is trying to persuade them that if they buy their product then they may be able to have Victoria Beckham as a wife.

In summation, the target audience for the advertisement is men because it uses icons such as David Beckham (who is famous for his footballing, which appeals to men) and uses Victoria Beckham as sex appeal whilst implying that she is submissive to David Beckham, again appealing to a man. The monochrome gives the photograph an executive and authentic feel which motivates people to purchase the product. 

Mountain

I used this image because it is a good example of how photographic composition and contrasting colours can be used to create an image that draws our eyes. 

The rule of thirds is used in this image to show the sky in the top left and right thirds, the colour of the sky contrasts with the colour of the sky to draw our eye, however the peak of the mountain is still in the centre of the image, showing how the photographer was clearly trying to make the audience take in how large the mountain is.

This is a test

This is a test

Goodfellas: Go get your shine box