Showing posts with label Music Video: Narrative. Show all posts
Showing posts with label Music Video: Narrative. Show all posts

Investigation into Narrative and Music Video

Music Video Promo's have long been an absolute key part of how to market music for the nearly forty years. The arrival of MTV in the 1980s and it's huge rise to prominence in the 90s mean that music can't be ignored. YouTube's ubiquitous presence on our computers and mobile phones now means that we can take music videos wherever we go.

PLEASE NOTE THAT YOU CANNOT CHOOSE THIS PROJECT IF YOU OPTED FOR THE MUSIC VIDEO PROJECT FOR THE AS COURSEWORK



Research Investigation

Whilst genre might seem like an obvious choice to study here, your investigation would really only be for a genre of music and would probably require a deeper analysis of things other than just Music Videos, such as marketing.

The narrative of Music Videos has evolved dramatically - long gone are the days of four floating heads singing Bohemiam Rhapsody, even Liam Gallagher leaning in at the camera gurning seems a little old fashioned. When there are millions of videos to watch - an artist has to make sure that they stand out from the crowd.

Many famous filmmakers started their careers by directing Music Videos; Spike Jonze and David Fincher to name just two. These are now considered to be two filmmakers which challenge and bend our perceptions of narrattive in movies - just as they did when directing promos.

You will need to look in depth at those that have written about formal narrative systems - and think carefully about whether they can be applied to Music Videos.

Remember that Narrative is much more than just about the plot. It is about structure and themes and perhaps most importantly - how the audience has been positioned.

Researching academic writing will be vital but you may find that you adapt theories that were originally written about film or TV or even advertising. Despite their abundance, music video' are not an area of media studies that has been widely tackled.

You will also need to think very carefully about which Music Videos you use as case studies. Do not just pick 'classics' or even old favourites. Find some that meet conventions but definitely also find some that challenge or intrigue. As aforementioned, music videos have moved well beyond simple 'performances', they've even skipped past simply telling a story. Some of them allow you to choose your own ending...




Please always label research with your name and: Music Video: Narrative



Media Product

You must direct, film and edit your own music video. Your idea must be original but at the same time you must show tat there are links between your Research Investigation and the product.

It must be clear that the narrative is well considered and interesting - the way that the video is shot and pieced together, as well as the way that the audience is positioned is fundamental to this task.

You will need to think carefully about the texts you used as case studies in your Research Investigation and take ideas and inspiration from them without simply copying them.

The video must look very professional. It must be filmed and edited competently. You will not be marked for performance or acting skills in anyway - but you should find performers that will take this job as seriously as you do. You will need a cast who are dependable and reliable - and above all, understand exactly what it is that you are trying to achieve.

As with any of the video based products, preparation is key. Whilst you will not be marked on pre-production sklls, I will expect you to go through a process of storyboarding and making shooting schedules befre you go on a shoot.

You must also be careful when selecting the track that you are making a video for. Here are some pointers that will help:
  • Choose something that is about three minutes long
  • Avoid well known songs
  • Avoid tracks that already have videos
  • Avoid just making a 'story of the lyrics' this is very cliched and out of date as you will find from your research.
  • Drama is much easier to do well than comedy
  • The video will not just be full of  'in jokes' that only you and your mates will get.
Done well this product can look fantastic and score high marks, done badly it will be boring and a waste.





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Investigating Narrative

Why have I chose this article?
This articles attempts to explain narrative construction, using quotes and examples to help with my research into investigating narrative in music videos. It will be helpful when explaining linear and nonlinear narratives in music videos.

An overview of what its about
To sum up the article, it gives us an understanding of the different narrative structures, and explains why sometimes our narrative expectations are not met. It states that we could see narrative 'as a story' or 'a chain of events in cause and effect relationship.'

Main Points
The writer of the article often refers to narrative as a 'story', due to the fact that a narrative consists of a clear beginning, middle and end. They also state that 'All components of our definition- time,causality and space- are important to narratives in most media, but causality and time are central.' He furthers his point by giving us sentences that include no use of time and causality, which 'we have trouble grasping' because of the lack of clear narrative. They then add time and causality into the situation so 'we now have a narrative. We can connect the events spatially.' 
Another point that the writer makes, is that 'spectators approach a narrative film with definite expectations.' By this, he means that the audience may already have an understanding of the films background, characters and we can assume the typical conflict and problems in the film, which will 'either be resolved, or at least, a new light will be cast on them.' This shows how our narrative expectations can be met, or often challenged. An example given in the article which challenges the audiences narrative expectations is The Sixth Sense 1999, consisting of a twist at the end. This intrigued the audience as they 'wanted to see how their expectations had been manipulated' and it 'engages the viewer in dynamic activity.' 

I agree with the quotations in the article, especially the fact that we as an audience have narrative expectations and make assumptions have the narrative develops. For example, in films such as La La Land, throughout the film we follow the relationship between the two protagonists, and when it is revealed at the end that they do not end up together, it triggered a reaction because we liked to believe in a happy ending, however this was not the case and therefore it does not result in our narrative expectations being met.  However, this example can contradict a quotation used, as this issue is neither resolved or a new light cast on it, as stated in the article. The article attempts to explain that the audience is left satisfied at the end, but La La Land left a vast majority of the audience dissatisfied due to our expectations and assumptions being challenged.

Overall, I think the article is very useful when explaining narrative. Not only does it help us understand the basic narratives that most media consists of, it gives an explanation of how it's done, and what factors can cause a disruption in a narrative structure. The article uses good examples when developing the points being made as well as using relevant quotes to further our understanding of narrative

Research

Do not lose sight of the fact that first and foremost, this is a project which explores your understanding of narrative. Music Videos are merely the medium through which you are exploring this concept.

In other words finding essays or academic work about Music Videos is all well and good, but it must be about Narrative as well.

To help you out here is an article from the archives of the excellent Jump Cut journal - make sure you cite the journal and the author whenever you use it...




Analysis of black magic by Little mix



Little Mix's video for their number 1 single,black magic, follows a linear narrative. With the story having an equilibrium, disruption, realisation of disruption and a new or similar equilibrium. The girls star in the video with them playing four 'nerdy' students, who get no attention from boys and get negative attention from girls. However in the end the girls are popular and have positive attention from boys. This is because they find a 'magic' book, that fixes all their problems.

The video highlights the little ix girl's as fun and adventures people. Although its not the first music video directed by director X, for the girl. Its one of the ones that looks fun and exciting. As they have took on the persona of different people. The other music videos for Little Mic that have ben directed by director X have taken a more serious route. For example their music video for Little Me is in black and white, and takes place in a old, run down and abandoned warehouse. In the beginning of that video there are little kids acting out a scene, which is similar to this video. Whereas in this video the girls are the ones acting out the scene up until half way through the video.

The outfits and location chosen for the video also add impact to the story the video is portraying. The outfits picked for each girls emphasis the 'nerdy' archetype that the girls are trying to achieve. With big, bold glasses, backpacks and scrunchies, "plain Jane" is how the director, Director X describes the girls for the first scene. He goes on to say  "they find this magic book that transforms their lives". The location for the music video is a university campus, with most of the students still in the university, who also appear in the video. As well as actual students little mix invited some of their fans who were able to appear in the video.


Andrew Goodwin applied to Melanie Martinez Pity Party

"The record label usually have demands on the artist, the artist usually has a visual style which is reoccurring whether that be in music video or on a red carpet"
This quote can be applied to the artist of Melanie Martinez as she has many signature styles that are unique to her and only her such as her half hair colour, 50's vintage outfits that are very girly and young in style. A visual style that is reoccurring through all her music videos is the idea of vintage 50's dolls and toys and also the vintage houses and places she shoots in. In her music videos there is always a vintage feel to them that make them much more retro and link to her vintage and childlike appearance. In addition to this Melanie says herself " I just love vintage clothes, I love like vintage toys" and "I love really old houses" these two quotes form the artist herself show that she enjoys what she does and the video uses these things she loves to reveal things about her and show that the audience are getting an insight into what she likes and also a piece of her personality is incorporated into the videos.

"The 4th wall is almost always broken as it is as if the artist is singing to and addressing us"
(0:30 of the music video) Her body language is very intimidating and aggressive as she leans forward and sings to the audience in a very aggressive manner. 

"Looking allows the label to promote a set image which helps the target audience empathise with them" 
We see no one had turned up to her birthday party making the audience feel sympathy towards her due to her excitement for the party. We then see her on the phone and also playing a party game on her own once again creating sympathy in the eyes of the audience. 

"Intertextual references, refer to other forms of media, most commonly film but can also be television and other music videos" 
As the video ends we see the cake that says "Happy Birthday Cry Baby" which is an intertextual reference to her other song Cry Baby. In addition to this the character of Cry Baby is a character that plays out throughout all of her music videos and is much like her alter ego. Melanie Martinez says that the character is a fairy-tale version of herself the things that happen to Cry Baby are similar to what happened to her.

"There is a succinct relationship between music and visuals"
The cuts and edits of the video are in sync with the rhythm and beat of the song. These match cuts and edits work in perfect harmony with specific beats and musical notes exactly how Goodwin says they do. The events in the video also link with the song and allow meaning to be conveyed and hidden messages be portrayed. There are many shots of Melanie as a clown biting the balloon animal until it pops and cutting up all of the stuffed animals. As the music cuts we hear a loud and frustrated scream much like in a horror movie. There are then many more shots were she throws the stuffed toys to the ground and pops the balloons with a knife. To Melanie she believed these were the most important scenes as they showed how angry and insane the character had become, they show the true nature of the character and how psychotic she really is.

"Music video promotes a song in three ways : illustrate, amplify and disjuncture"
In this case it would be illustrate, this common, there music videos use a set of images to illustrate the meaning of lyrics and genre. Throughout the video it is clear something isn't right as Melanie has a very malicious and psychotic look in her eyes creating fear for the audience but also poses enigma codes much like a film or TV series as the audience create questions to why she looks so crazy. There are many subtle ways the story is told and how little things lead to the breakdown and unexpected endings, much like cause and effect or action codes. This music video works on a cause and effect and one thing leads to another exactly like a linear narrative in a film creating a very cinematic feel to the music video and also shows that the images alone convey meaning and linked with the song reveal much more about the story.

Research blog 1

Useful quotes

Taken from Deborah H.Holdstein. Music video: message and structure.
Cohn Hay was featured in a segment on the NBC weekly series, Friday Night Videos, August  1983. This quote was excerpted from that interview.
                  "I think the video plays a big part"
                  "If the bands personality come across, they're ultimately much stronger."

                  "New medium enhances the already potent chemistry of music industry myth-making"

Deborah H.Holdstein-"To have music stars feature in their carefully, constructed videos began to create screen and by extension music personalities."
                                   "immediacy of television brings the chosen visual persona"


Medium cool- Music video from soundies to cellphones, by Rodger Beebe.
Kay Dickinson-"intrigue of music video's specific union of sound and image suffers shorter shift than it deserves"
                          "sensible to understand video's as promotional devices created by the music industry"

Taken from the same book: medium cool 
Maureen Turim- Her book desire and its ends: the driving forces of recent cinema, literature and art. "examines the different ways that desire structures narrative and images in various cultural traditions, and the way that our very notion of desire may be shaped by these representations."

Andrew Goodwin's music video theory
1. relationship between music and visuals.
- themes, mise-en-scene and events of the video match with lyrics of the song to help to portray the message of the song.
- the cuts and edits of the video are in sync with the rhythm and beat of the song matching cuts or effects to specific drum beats or notes.

2. genre characterises
- features are expected out of a video depending on the genre of music.

3. emphasis on 'looking'
- the male gaze is key o attract a male audience.

4. intertextual references
- refer to other forms of media most commonly film but can also be tv and other music videos.

key features of a music video, a slideshow by Anghrad Wilkins
These were found in Andrew Goodwin's book 'Dancing in the Distraction Factory' 1992
Lyrics and visuals-relationships between the lyrics and the visuals on screen. Either by: illustrating, amplifying or contradicting.

Music and visuals- there is  relationship between the music and visuals. Either by: illustrating, amplifying, contradicting or cutting visuals in time to music.

Genres exists- music videos demonstrate genre characterises. Genre include: stadium performance, studio performance, location, narrative based or concept based.

Artists close-ups- some companies require that the artist is strongly featured within the music video, eg artistic branding, celebrity culture and artistic portrayal.

Star iconography- which each artist will develop in their music videos. Either following: branding, style, or brand values/ unique selling points.

Vogeurism-there is the concept of voyeurism. the audience see's something that they would or should not usually see. In the form of: nudity, exhibitionism, an intimate location eg bedroom and frame with in a frame.

intertextuality- there are often intertextuality references to: other music videos, films or tv programs.





Music Video Messages & Structures

QUOTES FROM FILM STRUCTURE: NARRATIVE AND NARRATION

1) Narrative is a way of organizing spatial and emporia data into a cause-effect chain of events with a beginning, middle and end that embodies a judgement about the nature of the events. - EDWARD BRANIGAN, NARRATIVE COMPREHENSION AND FILM, P.3.

2) The concept of 'narrative' refers to what happens or what is depicted in films (as well as novels), and 'narration' refers to how that narrative is presented to he film spectator (or reader of a novel). so 'narrative' refers to actions, events and characters, whereas 'narration' describes a mechanism that controls how the spectator gains information about those actions, events and characters.

3) A narrative does not consist of a random series of events, but a series of events related to one another in terms of cause and effect.

4)scenes as well as shots are also linked together by a cause-effect narrative logic.

5) One of the most fruitful ways to analyse cause-effect logic in narrative film is to image the scenes in a different order. For example, is psycho began with scene 3, a sense of mystery would be created, because we would not have sufficient information to understand marion's motives.

6) Not all shots and scenes in narrative films are linked by casual logic. we can imagine a shot of a man walking a dog followed by a close-up shot of the dog. If the shots are reversed, the meaning is still the same. since there is no casual logic linking these two shots.

7) It is common for most narrative films to contain moments of description. indeed the opening of PSYCHO contains several shots of the skyline of phoenix, arizona, which are descriptive because they simply aim to describe the space in which the narrative events are to unfold. however, the dominant structure that holds a narrative film together (including PSYCHO) is still casual logic.

8) For a film to appear coherent and meaningful, the relations between its actions and events need to be motivated. In narrative films, this motivation is supplied by the cause-effect logic.

9) Narrative development is dependant on the way in which the cause-effect logic is worked out in relation to the film's character (or characters), who motivates that cause-effect logic.

10) Narrative does not simply consist of a series of events linked together in a casual chain motivated by characters. Narratives are also structures into three stages: a beginning (Thornhill meeting his friends in the bar of the Plaza Hotel), a middle (mistaken for Kaplan leads to Thornhill's kidnapping and to his subsequent adventures) and an end (Thornhill's successful attempt to prove his innocence, expose Vandam and marry Eve).

11)  Aa Todorov argues, narrative involves a transformation. in north by north west, it is primarily Thornhill who goes through a transformation. At the beginning of the film he is an unmarried advertising man planning to go to the theatre with his mother. But by the end of the film he is a married advertising man. this transformation is brought about by his temporary loss of identity (he is mistaken for a CIA agent and taken out of his everyday lifestyle by kidnappers). The middd part of the narrative has therefore caused Thornhill's transformation.

12) the middle part of the narrative as the narrative's liminal (or transitional) period, which means that it takes place outside of establishment (or 'normal') social events. The liminal period of a narrative therefore depicts transgressive events, events that exist outside of normal social events, whereas the initial and final equilibrium stages stages of the narrative represent social normality.

13) David Lynch's independently produced American film Blue Velvet (1986) parodies this three-fold narrative structure.

14) Psycho is notable for not conforming to this three-fold narrative structure because the main character, Marion, is killed a third of the way through the film. (She therefore goes through a radical transformation.) however, her act of stealing the money marks the beginning of the film's liminal period.

15) Most narratives are linear and chronological, because they present events in the order in which they happen. this applies equally to the two Hitchcock films discussed above - Psycho and North by Northwest. However, a film that, for instance, contains a flashback does not have a chronological narrative, because the narrative events are not presented in a linear order. By rearranging the narrative events in a non-linear order, flashbacks upset a film's cause-effect logic.

16) so far we have established that:

  • a narrative is a series of events related to one another in terms of a cause-effect logic.
  • the cause-effect narrative logic is motivated by the needs and wishes of characters.
  • narratives are structures in terms of a beginning (the initial state of equilibrium), a middle (disruption of the equilibrium) and an end (restoration of equilibrium).
17) However, we do see a shot of the feet of the person leaving. this is an aural point of view shot. it would ave bee easy for the director to have shown the whole figure (we later we find out that it was stern wood's chauffeur, Owen Taylor; he was followed by Joe Brody in the second car). But if the film had revealed the identify of Owen Taylor (and Joe Brody), this would have violated the film's adherence to restricted narration. 

18) TAXI DRIVER is based almost exclusively on restricted narration. this means the flow of narrative information is filtered through a single character. Travis Bickle acts as the film's dominant character, the narrative agent who determines the flow of narrative information to the spectator. 

19) the almost obsessive attachment of the camera to Travis means that spectators gain a very limited perspective on the narrative world. 

20) In other words, the camera ha attached itself to Travis's face, thus linking name and face in the same shot.

21) This process of looking for a dominant character is common to the opening of most narrative films, but the seeming randomness of this process was turned into art form by Hitchcock. In the opening of NORTH BY NORTHWEST, for example, the camera wanders through a busy rush-hour crowd before finally attaching itself to Roger Thornhill. And, in the opening of PSYCHO, the camera pans across the skyline of Phoenix and gradually moves towards a hotel; it seems to randomly pick one hotel room window, penetrate it and find its dominant character in the form of marion crane.

22) none of these shots provide additional narrative information about Travis; instead, their aim is indirect, to provide atmosphere, and to set the scene in which the film is to unfold. 

23) The camera then pans left across the garage and stops at the entrance, by which time Travis has re-entered screen space, this time from the left. In other words, he has walked behind the camera.

24) The windscreen of Travis's taxi, the use of camera movement and placement, together with Travis's voice over, mark the narration as restricted. It could be argued that some scenes are not focused around Travis (in other words, that the film does rely on moment of omniscient narration after all). 

25) However,  in the shoot out, there are a few seconds of omniscient narration, as a man is seen coming out of Iris's room. The spectator sees him come out of the room and shoot Travis in the shoulder. 

26) (remember that omniscient moments are those which lie outside Thornhill's span of awareness; sometimes it may be a single shot, sometimes an entire scene).

27) Their primary aim is to create suspense; they create suspense because the spectator knows more than Thornhill, and is anticipating how Thornhill will react to this situation.

28) a film based predominantly on omniscient narration presents the spectator with a wide breadth of narrative information. This is achieved by the narration shifting from one character to another, so that narrative information is conveyed to the spectator from many sources. This type of narration is commonly used in melodramas and television soap operas, in order to create a discrepancy in knowledge between the spectator and characters. 

29) The purpose of systematically employing omniscient narration in melodrama and television soap operas is to create a plethora of dramatic scenes where characters find out the spectator already knows. 

30) The scenes in the hospital and in the care (as well as many subsequent scenes in the film) are based on omniscient narration. 

31) SUMMARY
  • Narration refers to a mechanism that determines how narrative information is conveyed to the film spectator.
  • there are two dominant modes of the film narration - omniscient and restricted narration. 
  • restricted narration conveys the narrative to the spectator via one particular character (thus aligning the spectator to that character), leading to a sense of mystery. 
  • Omniscient narration shifts from one character to another, conveying narrative information to the spectator from many sources. This creates a discrepancy in knowledge between the spectator and characters, for the spectator knows more narrative information than any one character, creating scenes of dramatic suspense. 
32) One of the dominant characteristics of PULP FICTION in terms of narrative is the non-linear ordering of its events. ... in the way it radically alters the sequence in which the events are presented. 

33) Furthermore, there is a systematic structure to the film's non-linearity. the film begins with events in segment 4; it jumps back to segment 2; jumps forward again to 5; it then jumps right back to segment 2; jumps forward again to 5; it then jumps right back to 1 before jumping to the end, events in 6. Finally, it jumps back to events in segment 2, picks up where it left off and then progresses chronologically to segment 4, where it began. 


34) The film's chronology therefore begins and ends with events that take place in the middle (segment 4). It then jumps backwards and forwards, in wider and wider arcs until it returns to 2 and moves along to the events it began with.

35) I hope to have shown that concentrating on the chronology an cause-and-effect logic of PULP FICTION, we can begin to understand that films do not need to present the cause-and-effect logic of a film in chronological order.

36) *from the beginning*
the narrative theorist Tzvetan Todorov also describes narratives in terms of three stages:

  • a state of equilibrium
  • the disruption of this equilibrium by an event
  • the successful attempt to restore the equilibrium. 
NARRATIVES- THE MEDIA STUDENTS BOOK - GILL BRANSTAN

1) A good definition of narrative for these purposes (which applies to both fiction and non-fiction forms) is given by Branigan, who argues it is 'a way of organising spatial and temporal data into a cause-effect chain of events with a beginning, a middle and end that embodies a judgement about the nature of events' (1992: 3; original italics).

2)Barthes suggested that narrative works with five different codes which activate the reader to make sense of it. This is an indicate theory, using deliberately unfamiliar terms, and Barthes is not at pains to make it accessible. We have opened it out a little to apply it to CSE: miami in the case study. Particularly interesting is his suggestion that an 'enigma code' works to keep setting up little puzzles to be solved (and not only at the beginning of the story), to delay the story's ending pleasurably: e.g. how will Tom Cruise get out of this predicament? What is in the locked room? How does x really feel about y? 

3)An action code will be read by means of accumulated details (looks, significant words) which invoke (and reinforce) our knowledge of what are often highly conventional 'scripts' of such actions as 'falling in love' or 'being tempted into a robbery'. 

4)such structuralist approaches have been applied not just to individual fictions but also to non-fiction forms such as major news stories, to see whether narrative drives 'set-up' certain expectations and puzzles, look for (and in fact construct) tidy 'beginnings' and 'endings', etc. The widespread process can mean that complex historical and political explanations are structured out of the storytelling.

5)Important events such as wars finish. But narratives don't just come to a halt- they end, in a way which 'rounds things off', assigns blame and praise, etc. (the new equilibrium).

6)So deep are the satisfactions of 'the ending' that newsrooms will try hard to find signifiers which suggest a return to normality - very like the 'and so they all lived happily ever after' of the fairytale.

7) The term narration describes how stories are told, how their material is selected and arranged in order to achieve particular effects with their audiences.

8) Bordwell and Thompson (2004) take Russian formalist theory but use the sometimes confusing English terms. They define story as consisting of 'all the events in a narrative, both explicitly presented and inferred'. The plot, on the other hand, is everything visibly and audibly present in the film before us; in other words those highly selected parts of the story which the narrative puts before us'.

9) Characters 'work' on the basis of appearance, clothing, gestures, star image , etc.

10) Corrigan and White point out how, although movies aim to create broadly realistic characters, most of them are a blend of ordinary and extraordinary features (rather like stars). This makes for characters that are 'recognisable in terms of our experiences and exceptional in ways that make us interested in them....Even{with}...characters {like} the ... heroine of alien (1979) understanding them means appreciating how that balance between the ordinary and extraordinary is achieved' (2004:224).

http://www.ejumpcut.org/archive/onlineessays/JC29folder/MusicVideo.html
MUSIC VIDEO: MESSAGES AND STRUCTURES
by Deborah H. Holdstein

1) Moreover, this 'sense of performance' distinguishes the more successful music videos from others - in terms of composition, lighting, mis-en-scene, and the need to use or reject the song's narrative as the foundation for the film's visual backdrop.

2)Most important, however, artists with any amount of creative control over the content and 'look' of their videos become responsible for helping to create a video artwork instead of a mere taped performance. They also can create their own screen persona - a powerful, influential presence with genre-specific and political implications.(2)

3) divide into two categories: those with allegedly explicit 'political' themes, and those which revive the traditional U.S film musical and represent its newest incarnation. Many others fall into still another category: the fantasy video, based entirely or in part on the spirit and lyrics of the song being performed.

4) in fact many groups' videos capitalize quite blatantly on the stereotypes and situations of old and new hollywood at its worst - exotic women savages, surrealism without Bunuel's creative saviour faire, and endless variation on computer, STAR WARS, and knight sagas and medieval times.(4)

5) 1. the star as fantasy 'seer' or prophet;
2. the star as political commentator or narrator;
3. the star as mediator and point of resolution for social conflict.

6) The mediator, in several rock videos, has become a surreal, 'fantasy' figure, involved yet detached from the action s/he seems to resolve. And interestingly,even those videos we can call "political" find their star(s) strangely removed from what appears to be the purpose o the visual text, undercutting whatever political message it might have had to offer.(5)

7) Michael jackson's video to his hit song, 'Beat it', provides an excellent example of homage featuring a fantasy seer/mediator/star. The words of the song, while sympathetic with the visual imagery, are secondary to the storytelling visuals of the video. It doesn't need words, really. It has faces, gestures, emphasis, and a narrative one could easily follow without 'Beat it' on the soundtrack.

8) As entertainment, 'Beat it' is fascinating, beautifully edited, lit, composed, and choreographed.

9) His involvement contrasts to the Donna Summer video, where the star seems strangely detached from the subject matter her narrative seems to support.

10) However, as more and more music videos borrow their formats from Hollywood films, as ore pretend to be 'mere entertainment' while featuring the personality, appearance, and sexuality of one performer, observers of this 'new' form of entertainment are rewarded with new political frontiers on which to practice their skills as careful viewers.

11) 5. It is also important to note that the videos' pace and editing are strikingly like that of TV commercials. And the purpose is also the same: the selling of both product and image, in this case, the 'star'.