The masthead 'What's on TV' uses a very standard language, also even though the masthead contains a question, no question mark is used this could be because it resembles the simplicity of the magazine and what audiences want as they want to know the 'gossip' on TV and don't want it to be too sophisticated and informative. The magazine actually does not have a strapline and this once again links back to the simplicity of the magazine.
The main image always is TV related and is mostly using soaps for this image, the image contains the use of two women which could relate back to the audience as women like to chat about what happened on the soap before hand.
The magazines mise-en-scene uses the shape of a circle to segregate each topic to show its individuality, the colour scheme is very high brow as it wishes to grab the audiences attention but also this is what is used in standard magazines.
How the magazine draws us in, as it makes statements but never elaborates so we buy the magazine to see the contents inside so we get to know of what happened such as Tanya's Terror but we don't actually know what the terror is. Also What's on TV has a USP as it provides us with a free movie quiz DVD and this gives us an incentive to buy it. The word free is capitalised to grab our attention as us as people love to have things free and we take any opportunity for free things.
The capital health campaign put it's message across in various ways, the ideologies that are shown is when a health care staff smokes the patients also suffer the effects of the cigarette.
The image shows a young girl with a masculine arm smoking to resemble she is having the cigarette because someone close to her is doing it therefore suffering the same affects as the person inhaling the smoke.
I can imagine people agreeing with this advert from the Capital Health campaign, as it shows the reality of what happens in our health care facilities and that we need to put a stop to it, so people can recover successfully without the facility being filled with smoke.
The thing that stands out to me as an audience, and that works effectively is the use of editing in the image, as the photo is made to look real and this is done perfectly as there are no errors in the editing.
Instantly, the NHS advert presents an ideology of when an addiction is formed from smoking that we are 'hooked' on to it, with relation to it only giving pain and negative effects and that's why we need to get 'unhooked'.
In the advert it clearly displays a man with a hook inserted into his upper lip and this relates directly back to the ideology that is created. Furthermore, the advert presents statistics of how much the average smoker 'needs' but not wants as an addiction is formed.
A lot of people will agree with this advert as it shows a real sense of realism as the image is direct and open to the audience to see, so they can get their message across. Presenting real data also shows the audience a sense of realism as it gives the audience the true factual information which may manipulate their thoughts towards smoking and smokers.
The use of the corpse filled with currency creates the ideology that giving 'change' to the homeless can actually lead them into darker situations than they are already in, such as them buying drugs with the money they ask for, this can lead to them actually killing themselves from the use and abuse of the drug, this relates back to the slogan 'Your kindness could kill'.
The advert is heavily text based, as it wants to out out the factual element in the advert to give the audience the true understanding of what outcomes can occur when giving money to the homeless.
The use of the corpse filled with money shows a sense of reality as this is happening when we give money also it is in complete relation back to the slogan. The advert can form a personal identity with a lot people as the people who give money to the homeless may re-think about how the individual will use the money handed to them.
What doesn't work
With the advert being majority text based some audiences will completely ignore the advert as it might not be appealing to them.
The use of woman in the image creates an ideology of what the side effects of ecstasy are even though they are stated above it shows the real sense of what happens to our bodies when we abuse the use of drugs.
In the image it clearly displays a woman looking confused and distraught this relates back to the psychology problems as she looks lost and without any thought. Also the dark background can resemble what the life of a drug addict is like, as nothing positive comes out of using drugs and this links back to the dark atmosphere around her.
The good use of advertising techniques of using a reality of what using drugs is like shows a distraught image and with this it convinces people to not do drugs because otherwise similar symptoms will happen such as memory loss.
What works in the advert:
The representation of reality
The use of the reality will be shown in my charity advertisement as this my main focus.
Ideologies portrayed in the Bupa UK advert are that people as individuals are self conscious of themselves as people can react differently and we are aware that people do judge others of differences and conditions. Furthermore, an ideology presented is that people also care for one another as we understand that people can be going through hard times such as battling cancer and therefore we need moral support from others to keep us going this relates back to the non-diegetic music that is being played in the background.
In the advert it displays a mans way of avoiding comments off others as he is apprehensive of other people making judgments against him, how he avoids this is that he covers his hair loss by wearing a hat and when he is about to start swimming when the woman passes him he covers his surgical scar with arm so she does not see this, this is also showing him being scared of showing himself.
The text that pops up over the duration of the advert 'when the treatment is over'.... 'we'll support you for as long as you need us' this will grab the attention of audiences as it gives the company a good publicity and it will be even more attention grabbing to people who are going through the same situation as the man displayed in the advert as they can receive help even after their treatment.
What works in the advert:
Slow motion with close ups - show's emotion for longer period of time, to emphasise the topic.
Ideologies that are clear in this advert is that it presents the idea of unity, this is displayed when everyone stands up and takes each others hands to stand up against homophobic bullying, so it is basically saying together as a unity we can stop bullying not in just one school but everywhere. Another ideology is that 'coming out' is not shameful and that being gay, lesbian and bisexual etc should not be shamed it should be expressed.
In the advert it clearly shows that two boys are in a homosexual relationship but one of them is shamed of showing his sexuality to others due to being scared of negative comments and actions which come later on in the advert, the bully's mock the couple and one run's off in fear, the main setting in the advert is a school community and with this, this is where the stand up to bullying is incorporated. The use of the teenager character resembles when homophobic bullying takes place as most teenagers are vulnerable to bullying with being around a lot of people who know their background due to being in the same school for many years as people gain an understanding of who you are and what you are like.
The use of the slogan 'Stand Up' is persuasive to the audience as standing up is an action made, this reflects back to the topic of bullying as it is saying that we need to take action to stop homophobic bullying in teenagers. Also, with this slogan it is a very demanding command as it forcing people to 'stand up' which means that it is a very serious topic,
What works in the advert:
The slogan 'Stand Up'.
The characters.
The structure of the advert.
The ideologies presented in the British hear foundation is that you need to be hard & fast to perform CPR on a individual who needs it, so it can have the full effect on the person.
in the advert it clearly displays Vinnie Jones performing CPR on another man, the use of having Vinnie Jones makes the advert very identifiable as he is seen as an elite person. The visual aspect is very standard this may reflect the way Vinnie makes CPR seem 'easy' as 'It's not as hard as it looks'.
This advert will appeal who have the need to learn and to help as performing CPR is a vital thing that everyone must know so this aims towards those who want and need to know how to perform such a important act on another person. This encourages people to agree and understand with the advert as Vinnie Jones makes CPR look simple with his 3 step guidance, call 999, push, stayin' alive.
The best thing that works in this advert is the music in the background as it directly links into what CPR is all about 'stayin' alive' , this makes the advert humorous but also keeping it about a serious topic. Also, the use of an elite person works for the advert as it becomes more noticeable to the audience as majority know who Vinnie Jones is.
Ideologies shown in the Salvation Army charity advertisement is that we as a society ignore the homeless who are in desperate need for money to survive and because of this the advert suggests that people treat the homeless as they aren't even there and that they are invisible to us.
In the advert it shows a homeless person blending in with the wall behind them (background) this relates back to the ideologies presented. Visually, the surrounding of the homeless person is quite dark this may resemble of what a homeless life is like.
This may appeal to people who have a need to help others as they want to make it easier or possible for someone to do something by offering them one's services or resources. The use of the long shot lets us (audience) see what a homeless persons life is seemed to be like and how they are presented. The shot shows the full clothing of the homeless person and shown are what look like to be jeans that too big for the individual this may connote as they have been taken or given from someone else and the wrapping around the upper body suggests that being homeless always feels cold physically and emotionally and that homeless people use anything to keep themselves warm.
Things that work in the advert:
The blending in the background (invisibility)
Dark background (atmosphere)
These techniques may be shown in my charity advertisements.
From first view of this advertisement the ideologies presented are that, Unicef's focus is the protection of children's rights and to meet their basic needs and to make sure they achieve their full potential in life, just like how a mother and father would do the same, but as the advert suggests these children have no family therefore Unicef take this responsibility as a parent to all.
Visually speaking, the advert shows a child holding the mannequin hands with the child looking up at them with a confusion look on her face, this may be due to the fact that the child is receiving no emotional connection back as they look straight ahead with un-human characteristics. The visual style is very ordinary but one thing that stands out is that the reflection of the lights off the glass may cause the audience to understand that this is in a shop window.
The advert directly has a line of appeal to parents as they have a need to nurture when seeing children in desperate need and it allows them to form a personal identity with the advert as they have children themselves and begin to have a thought pattern of 'what if my child was like this', this persuades them to donate.
What works in the advert:
Written text-child's handwriting
Father and Mother drawing for the A and I in family.
These are the good things used in the advert, as for the handwriting this resembles that a child has wrote this out who needs a family themselves and the use of the mother and father icon shows that parents are needed for children to form a family.
The ideology presented in this charity advert is that children without caregivers to look after them are extremely helpless and don't know how to survive. Another ideology is that society thinks that children should be treated and looked after as they cannot defend for themselves as they have not fully adapted and this is why they need caregivers.
In the advert it clearly displays children being isolated from others due to abuse which is quoted in the advert used by a voice over which has a very subtle voice to show the sensitivity of children and the subject the advert is presenting. Also, it portrays the children as in need of help as they are hiding from their parents due to the abuse, trying to open a tin of food because the parents leave her alone at night but she cant open it because 'she is just a child'.
This specific charity advert appeals to parents as they have a need to nurture when it shows children in distress and seeking for help but also it allows parents to form a personal identity with the advert as the use of children will make them think of their children in that situation and this manipulates them to donate as they couldn't imagine their child like this. Furthermore, it also appeals to children themselves who watch the advert as it allows them to also form a personal identity with the advert as some of the children that are in this situation are the same or similar age as them and they are capable of being in the same situation as the kids presented in the advert. Finally, the advert shows reality and with the text showing facts about the amount of kids in this situation, and it is a eye opener to people as it makes them think that this is actually happening in the world they live and it needs to be stopped, once again this convinces them to donate.
The best things about this advert are:
The use of the black and white video.
High angle shots (in some shots)
Close up shots
The black and white is used to add an element of seriousness to the topic and the high angle shots makes the children seem inferior and vulnerable which they actually are. The close up shots allow the audience to have an in depth look at the children's emotions as it shows the tear running down the girls face. These may be presented in my charity adds as they are an effective technique.
Close up shots to show expression on characters faces
Tracking shots, used for chase scene, makes the audience feel part of the chase
Mise-en-scene:
Guns and knives
Blood and Cuts, Dirty looking make up
Ripped clothing
Dark lighting/environment
I chose this advert for Humour because it displays toddlers rolling around performing acts that some adults can't even do. Taking the ordinary and putting into the extraordinary. Also it includes the pun at the end 'live young' which links back to the toddlers enjoying their young lives. The advert also advertises having fun and being lively which may idolise that if you drink this brand of water it will make you as equal on a emotional bases to the toddlers on the advert. The Evian advert would target to the Mainstream as the use of water in the advert appeals to them as the standard person requires water in their life and it is a typical substance used in a person's everyday life. Furthermore, the advert would appeal to the people that have a need to nurture because children have been presented in the advert, which makes some people say 'aww'.
Nike's slogan 'JUST DO IT' is an imperative, it is telling the audience to do something. This has a link to the audience as it allows them to form a relationship with the brand, enabling them to have a Personal Identity with it.
The word 'DO' indicates that to 'do' some sort of activity. The word 'JUST' connotes that there is a casual attitude in the command, and that 'just' doing something may not need to complicated. The word 'IT' opens up a wide range of choices that audience chose, as the word does not specify what needs to be done. This may relate back that each individual has their own unique 'IT' and that it comes back to them forming a personal identity with the brand. Finally, the use of the full stop connotes that nothing else needs to be done and that is the only 'thing' needed. Also that Nike has nothing else to say to its audience. This will appeal to the people who want to achieve because after they have done their 'IT' a sense of accomplishment and achievement can now be given.
The DOE road safety advert uses a very intelligent way of shock tactics. As the use of children makes the advert that little much more memorable for it's content. This advert will definitely appeal to the people for nurturing, as it will make that audience type want their child to feel protected from any unexpected dangers such as speeding cars.
Towards the end of the advert, the commentator says convincingly 'shame on you', this directly makes the audience involved, even though not all audiences have committed accidents from speeding, it connotes that shamefulness will be the way one such person should feel from this action and if not others feel that way to that person.
An audience would find this advert so shocking as original adverts wouldn't consider using children for adverts such as this. The fact that the children are sitting down when the car begins to flip, the camera angle changes to a sort of high angle shot, which makes them seem very vulnerable and makes the car seem as the dominant object in the advert which it is. Also, the fact that use of children being graphically murdered makes it more shocking as children shouldn't become in a situation such as this but the reality is that any time and any place someone could be speeding just like in the advert and it can take lives away from anybody, which will shockingly surprise people.
The Mercedes advert uses a 'blonde' to demonstrate that all blondes are 'stupid' stereotype. The fact that the woman asks for a meal order in a library clearly connotes from the advert that blondes don't think thoroughly to analyse a situation and that they just approach things without any intellectual thought at all, which is why they are stereotyped as 'stupid'. Also, in the ad even though the librarian informs her that she is an a library, the woman still beings to take no thought in her approach, this connotes that the stereotypes show that even with guidance a 'blonde' always 'have their moments'.
At the end of the advert, the Mercedes portray a slogan 'Beauty is nothing without brains' this connotes that even though that the woman may look 'pretty' her intelligence brings out the 'ugly' side to her, which relates back to the stereotype of blondes. The use of this slogan links to the car as the beauty of the car is its exterior and interior to show its features, but the brains, are components of the car such as the engine and the fuel tank, this connotes that without the brains of the car it cannot function therefore the beauty is unnecessary.
Toys R Us uses the technique of intertextuality as they display the use of their toys re-enacting the titanic scene with Jack and Rose. A long shot is used in this photo, to show that they are in fact on a boat in the ocean which makes it similar to the original scene.
The fact that Toys R Us appeals to children specifically, they use a 1996 classical film to portray its advert, which most young children wouldn't not understand the use of titanic scene. For older people who understand this reference, this will become nostalgic to them as it will make them remember the time that they first viewed that scene from the Titanic movie.
The use of Gary Lineker makes this advert categorize under Elite Persons, the reason they use Gary is because Walkers originated in Leicester and Lineker was born there as well. This allows Gary to form a personal identity with brand, and people who are from Leicester may feel the same way.Also, Walkers use Lineker as an iconic person because in his whole football career he never received a red card and only one yellow, which makes this advert more appealing because the audience see him as a successful which relates back to the crisp.
Audience responses.
Preferred Reading
Destiny is a first person shooter game (FPS) that was released in September 9 2014.
Destiny would appeal to the explorer as it meets their need to try out new things in media, the reason for this is because it completely differentiates from all FPS games as the type of guns you can obtain and the use of them. The encoders achieved to make a completely new game, a game that had never been made before which is why it makes it so brilliant.They made a FPS game that is never ending in story and in multiplayer.
Ideologies that may be encoded in the game may be that , the encoders may have an idea of what the future is to come and all the advanced technology comes into our planet and how we react when extra-terrestrial life forms invade our planet. Also an ideology may be that us as a human race discover how to travel through space to land on completely different planets to gather materials and find out is there is such thing as 'aliens'. Destiny presents darkness enclosing on the earth and only people who contain the light can fight it off, ideologies of this could be that world is becoming a darker place with murder and terrorism constantly happening and only the good people in the world can prevent this. Also Destiny is only a online game therefore other players around the world are in contact with you, the ideology of this is that we have to come together as people to form an alliance to fight off the bad in the world and to enjoy media together rather than alone.
The text (Destiny) celebrates unity as it shows in the game some things cannot be accomplished without the help of others.
Destiny's underlying message is rather obvious to be honest as it is said in the title 'Destiny', the meaning for destiny is, the hidden power to control future events. In relation to this the game clearly portrays aspects of a future.
It tells us about life , that maybe extra-terrestrial is dangerous and is plotting to make this devastating attack on the human race, but there is not just one type...
Oppositional Reading
Some people may completely disagree with some of the ideologies that may be incorporated in the game. Such as they understand the way the game creators portrays their view point of how we may react to an alien invasion but they would disagree as they would believe that aliens may not exist and an invasion would never happen that dramatic.
Furthermore some people may completely disagree with the fact that some games should require social interaction, in Destiny's case raiding cannot be performed by one person, they would prefer to play alone to achieve their own goals without assistance of others. This can relate back to their cultural experiences as they may have been very anti-social whilst growing up so they try not to interact with people even on media.
Negotiated Reading
Some people may agree with the fact that some games require interaction with others (multiplayer) but they personally do not like to communicate with others on games/media. Furthermore, players of Destiny will agree that violence is needed to overcome the enemy but their personal opinion may be that they are completely against all forms of violence in the real in world.
Defining/Classifying Audiences
1.a) The Mainstream: These are the people who live in the world of the domestic and the everyday. A daily routine is crucial to the way they live their lives. Their choices are 'we' rather than 'me'. Their main need in life is for security. In relation to this i think that a main media text they would consume are soaps e.g. (Eastenders and Coronation Street) as these shows appear everyday on television and it fits their everyday life routine.
The Succeeder obtains self-confidence, have a strong goal orientation and tend to support the status quo. They are the type of people to seek out only the best as they believe that is what they truly deserve. The Succeeder would be mostly likely to buy very exclusive brands such as Armani and Hugo Boss as these brands represent a sense of organisation/tidiness and wealth, they would buy this so they can show of their success. Their core need in life is control.
The Aspirer is a materialistic people who are driven by others' perceptions of them rather than by their own values. Their core need in life is for status. A aspirer would tend to be seen driving a very expensive car preferably sports such as a Ferrari, they would drive this kind as they are 'driven by others' perceptions' so people will notice them. A types of media text they would use is a 'Broad Sheet' newspaper they would use this because it is enlarged compared to a normal newspapers size so people will notice them reading it but also these newspapers are seen for the 'intelligent' so when people bypass them they will assume they are a smart/intellectual person.
The Explorer's are people driven by a need for discovery, challenge and new frontiers, the explorer are often the first to try out new ideas and experiences. Their core need in life is for discovery. A explorer would be highly suitable to V.R (virtual reality) as it is a whole new experience that has never been created before so this will meet their needs 100%. Also they would tend to try out pre-launched games/betas which allows them to try out a small portion of a video game before the official release, this will meet their needs as it lets them have a new experience and challenge.
b. I think these categories are helpful for defining audiences as it differentiates their needs and how it affects their lives. For example, explorers want something new. But on the other hand the majority of the people fall underneath the Mainstream as majority of the population have routines they follow on a daily bases, In relation to this a the mainstream may have a daily routine but they seek out new things in life and their is so specialised categories for this, so this is also a reason why categories don't fully define audiences.
c. A TV programme which is currently run at the moment is Celebrity Juice, the show was first aired on 24 September 20008 and is still running to this date. The show itself would not appeal to family groups as the show contains vulgar language and constant sexual references through out the show. The age group i would say would be 18-30 years of age as the language used is not suitable for young people and the modern references used may not be understood by over 30's. Category E would be the most suitable class to watch this show, for example, Unemployed, students, casual workers as the language used isn't complex at all and the words used are very easy to understand, in addition to this the show is free on ITV2 which is a free view channel which requires no money to be paid to watch this.
d. In my opinion i would say the people answered in a. and c. would be a mainstream person as the show Celebrity Juice consists of the same games and questions and their is no change present in episodes which suits their needs to a routine and keep their expectations met. Also i would say that the lifestyle category would be a groupie as the individual would be able to discuss their thoughts and feelings about the show and discuss how they enjoyed the comedy so they can be accepted by the people around them.
Batman Arkham Asylum Review.
Batman Arkham Asylum is the first of the Batman series of games to be released and received a 5 star rating. It is an action packed game that requires some aspects of observation to over come challenges and obstacles. The game has a few aspirations from it such as Sherlock Holmes as he is constantly challenged by puzzles and Batman is as well with Riddler having to use his high-tech equipment to acquire 'Riddler Trophies which inside contain a riddle. Furthermore another aspiration is from Leonardo da Vinci as one of his spectacular inventions was a sketch of a bat-wing flying machine.
The story line of this particular game begins with Batman escorting Joker to Arkham Asylum as Joker 'handed himself in' to Batman. On arrival at the Asylum joker breaks out of his restraining of the officers and is able to release himself from his handcuffs then the terror begins... Joker sets out consecutive challenges for Batman during his search and find of Jokers location such as releasing Bane onto him and making him perform rescue mission of officers and Jim Gordon (Head of the GCPD).
During on a embarking hunt for the Joker various sounds of the game are portrayed such as voices of characters like Batman, Joker, Killer Croc, Scarecorw, Bane and Harley Quinn and songs that may be played in the background all from the artist Nick Arundel who appears to make all the songs in all Batman games such as 'Venom Factory'
Comparing this to Batman Arkham City, the fighting style from the character is very similar to Arkham Asylum as it is very fluent and powerful. A very nice special effect incorporated in to the fighting is that the final blow in the fight is slowed down to show emphasis in Batman's strike and to show the gamer where Batman is pinpointing his devastating blow. Moreover, there is various comparisons such as the main enemy being Joker again but this time its in the city of Arkham, this gives the game more of a adventure aspect as Batman is able to glide from building to building and use his zipline. On the negative side this enhances Joker to reek even more terror than he previously did in the Asylum.
The director for both of these games is called Sefton Hill. Sefton Hill is an English video game developer, director and writer and with Jamie Walker, the co-founder of Rocksteady Studios.
Batman Arkham Asylum mostly appeals to a masculine audience in my opinion as the main character is male plus there is a lot of violence included in the game, to support this in almost all the Batman games women characters that are playable come as a downloadable content, i see this as women in the game are a second priority as they are not originally included the main game story and they are more of a 'side mission'. Also Batman Arkham Asylum appeals to superhero lovers as batman is included in his very own comic books, films and games, but also he is part of the Justice League which is known to be the most powerful united group of individuals in the DC comics.
Armani Image Analysis
From first viewing the photograph i could see two models laying in underwear. Also i could
see that this photo was candid as the two models are looking away from the camera. The female model (Victoria) was sitting against the bed and the male model (David) was lying on top of the bed/sheets. Also the photograph clearly denotes that it has been altered so that it appears to be black & white. Furthermore David and Victoria are both wearing Armani underwear for a advertisement purpose.
The way Victoria is sitting may be signified as that she is comfortable because her arms are spread either side of her body this may also signify that she is a confident woman and she is proud of her body, expanding on this, with her body language being positive it may impact consumers of the brand as women may feel like they can be just as confident about their body and appearance just like Victoria. David is also signifying that the Armani underwear is comfortable to wear as he is laying down on ruffled sheets this portrays the realism in the couples lifestyle which could have a effect on the people who by the Emporio Armani have a similar lifestyle to the couple. The position of the couple gives the audience an insight into their relationship, they are sitting seperatley but are still connected, representing their passion/love and a sense of intimacy.
A clear signifier is that David and Victoria's wealth and success shows that they can afford this exclusive clothing brand, or how i see it is that this brand has had an amazing opportunity to have an exclusive couple advertising their clothing, the reason for this is maybe because majority of the world has heard or can recognise David Beckham so this will give Armani a better advertisement. Armani are showing in the advert that their clothing is so elite that even such high class people like the Beckham's will wear it, with this said this will be a huge aspiration to people because if they see Beckham's wearing Armani they will be inspired to think that they are on the same class level as the 'most powerful couple'.
As the photograph is shown as black & white this may be signified as it adds an element of class to the advert, as the Beckham's are known to being wealthy and classy. In addition to this it could
be signified as to emphasise the clothing brand as in the majority of the picture displays a grey colour but when it comes to the underwear in the photo they're shown in a different light (black & white), this so that Armani can show that their clothing is still the priority of the advert.
