Music Video Research

Artist: Revere
Track: We Won't Be Here Tomorrow
Director: Will Garthwaite & Rory Shaw



Camera/Editing
Initial use of Big Close Ups (BCUs) is striking and intriguing. Camera shots are varied but always focus on a person in a particular surroundings.
Editing has pace - but is not excessively fast and not always necessarily in time with the music.
Initially the camera is static. However as the story (and song) picks up pace then so does the camera - it begins to pan and track more frequently as the four characters move around.
The most interesting use of technical is the 4 way split screen that shows all four characters at once on their journey - this results in a clever 'shot' towards the end whereby we see the characters effectively run in and out of each others frames - just before they all finally meet.

Narrative
The story or stories are somewhat ambiguous - but they are all linked by a central visual motif - the red balloon.
This motif provides a simple structure to each of the four character's stories' - The characters wake up to discover a red balloon in whatever setting they are in and then have an uncontrollable urge to take it somewhere - when they arrive there are lots of other people, all with red balloons, and the group simultaneously release them into the sky.
The balloons could represent a desire for freedom - each of the four characters seem to be trapped in some way or another. The commuter on the tube, the bored security guard, the loveless relationship (perhaps a fling), and the loner fishing in the canal - the balloon gives them an opportunity to escape.
The most obvious narrative devices is the split screen emphasising a parallel narrative. Not only is this visually interesting but it reinforces the theme that many of us may wish to escape and although we might feel separate from others, we can be unified.

Conventional/Unconventional
As expected from a music video the themes of running away, finding freedom (but still being united) - is represented in the lyrics of the song. In this way the visuals are an interpretation of the music but not too literal as to be cheesy.
Whilst we don't see the lead singer of the band address the camera or lipsync at all - we do see members of the band playing their instruments - these are dropped into each of the four narratives at various times and are a subtle reminder that this is a musi promo.

What Works?
The split screen isn't overwhelmingly confusing - it actually makes you want to watch again and it's clever when the four stories join up and the audience can see more than one character in each quarter of the screen even if they can't.
The red balloon seems like a bit of a contrived device to link the characters but the way it is shot and performed is not over sentimentalised and is actually quite humourous - this actually helps the impact of the video.
The four settings (and characters) are all really varied and make the video visually engaging throughout - the use of the inner city tower block towards the end is also an interesting visual backdrop.

Music Video Research: I Believe In A Thing Called Love by The Darkness

Visual style/Mise-en-scene
The use of panning shots and BCUs in this video is unusual, yet intriguing. The camera always focuses on the band. however, it varies from scene to scene as it takes a new place.
It also uses tracking shot down a corridor towards the lead guitarist.
The pace of editing was quite fast and random and this fits perfectly with the music as it is just as unusual as the video itself.
The most interesting technique is when the use of panning is in the center of the room and goes to each band members as it spins round to face them as it creates a similar effect to older music videos.

Narrative including techniques used
The story is somewhat random, but it is actually taking inspiration from other bands in the 70's and 80's, Queen being one of them as it holds references to the way they dress and bits of the editing in "Bohemian Rhapsody". It is also a parody of other time zones such as space movies in the 1950's and 1960's because of the use of existing animals and everything being super generic.
The plot is the band are on a space ship and they are going around saving planets from massive aliens and get attacked by a giant squid that they defeat with the power of rock.

The video could easily be referencing that rock has changed from what it used to be and was trying to bring it back as it uses iconic bands as inspirations.

Conventional/Unconventional
This video was quite unique at the time, but not completely original. It was aiming to be a funnier, light-hearted yet  powerful rock song. Unlike other rock bands back then. They aimed to be as stupid and crazy as possible with their video as well as parody the past, this is what brought its fame. This makes the video and song extremely enjoyable as well as funny. However, this type of parodying can only last so long before it is deemed either unfunny or possibly outdated for the generation to understand.
There are also conventional points because it follows a generic format of most rock songs as the video escalates towards the end of it because of the solo kicking in. It is also conventional because it jump cuts between scenes of what's going on and them performing as a band and lip-syncing

What Works?.  
The plot might have been a little over the top and different, but it wasn't overwhelming and actually makes it rewatchable and stupidly worth watching again for a laugh and for the great song.
The parodies of other music videos throughout was an amazing touch and actually allowed for it to become even better as a whole and made it more of a nostalgic ride for some.

Nevertheless. the video was very cheesy and some of the ideas were trying to be too enthusiastic and funny, but this didn't effect it massively as it was what it was supposed to be.

Music Video Research: Never gonna give you up by Rick Astley

Artist: Rick Astley
Track: Never gonna give you up
Visual Style/Mise-en-scene
The use of panning shots and close-ups is a generic feature found in the most popular music video as the singer performs, it mostly focuses on showing his emotions to the audience. There is also many establishing shots of the scenes, even if they are only for a second or two, this is used to familiarize the audience to the video as he constantly addresses the camera.
Tracking forward- A few scenes of the music video are tracking forward shots to him as he dances or sings in place and brings us back to close-ups to show emotional expression through facial expressions. This is used commonly in movies and music videos.

Narrative/Technique used
The story of the music video is quite simple and is explained through the lyrics. It is Rick Astley admitting his love to someone and trying to remember the good times.
However, it can be taken in two different lights, one that he is admitting his love to you as an audience member (Which is still used today to make some of the audience feel like it is targetted at them.) Or, that the girl in the first few scenes is the girl he is telling this all to as we ears drop on it.

It could also be seen as a message towards people on how you should be in a relationship, filled with hope and never let them cry or say goodbye by actually committing to the relationship.

Conventional/Unconventional
This is, as expected, a music video about loving somebody and never giving up on them, which is  represented in the lyrics of the song as well as the video. It also has the lip syncing performance for the camera on stage as well to show a deeper meaning as he performs it for his loved one but is still a very common in most pop music videos.

What Works?
One of the best points about the music video is the slightly more unusual shots, pans, and tracking that was used because it wasn't overwhelming and created a more energetic and positive feeling to the track. Even though it wasn't a sad song.

However, the rest of the video fits into the pop genre massively as it contains loads of scenes filled with emotional close-ups and lip synching, but this is occasionally changed as it focuses on the more enjoyable side of it than the difficult side of the relationship as he always smiles, even if it is serious or not for that scene.

music video research - the kooks ~ naive

the music video portrays luke (lead singer) trying to find his drunk girlfriend in a night club. the dark background and flashing lights are used to isolate lukes questioned look on his face and moving eyes, determined to find his girl,  while doing this he is also miming the song, as the song narrates the video that has been created. The use of the busy nightclub enforces the isolation of luke and how excluded he is from everyone else, as he is busy looking for his girl worried and quietly searching for her while everyone else is ahving a good time, especially his girlfriend who seems to be going with other men and throwing herself onto other men, this narrates the the chorus, "oh you're so naive yet so" lukes girlfriend doesnt know that luke knows that she is sneaking around with other men.

Music Video Research (Red Hot Chili Peppers - Can't Stop) (Technical)

Technical:
Camera frantically swaps the narrative, as the video is so random and has no real meaning. Also given a variety of camera shots which I feel mainly focus on either the random acts or band members facial expressions. The random acts may just possibly be the band members enjoying their time recording the music video and aren't really fussed with the video having no real meaning, maybe they feel it doesn't need one. The video has a plentiful amount of colour which could contrast with the band members, creating an emphasis on them. The initial shot is of the camera following through a tube which creates a sense of mystery as it would make the audience question what is behind it, until it is the lead singer of the band.

Music Video Research 11 - The A Team

Artist: Ed Sheeran
Track: The A Team

Camera/Editing
The music video begins as it ends. It shows a woman dead at the beginning and at the end it shows how she died. The way the music video is shot makes it feel real life.  To show her death the camera shows a visual at the end with the young woman's face in the sky like an angel as the lyrics sing along with birds tweeting. The music video is shot in black and white to add a mood to the video and an atmosphere.

Narrative
There is a strong story to the video. It is all about a young homeless woman who uses drugs and the only way she can find a roof over her head and money for the drugs is through prostitution or begging on the streets. This video only shows the issue from one perspective to represent the lives of many others.

Conventional/Unconventional
The music video is unconventional. It uses the video to get across a moral rather than typical music videos of the artist lip-syncing. In this instance the artist is only featured when giving money to her. However in ways it is conventional as the genre of the song uses videos similar to this one to get across an issue in society to the audience.

What works?
The thing which works is the way the video corresponds to the lyrics. The use of the narrative in the music video allows the audience to show their emotions towards it as it is quite shocking.

Music Video Research (Michael Jackson - Don't Stop Till You Get Enough)

Artist: Michael Jackson
Song: Don't Stop Till You Get Enough
Camera/Editing:
The music video for this song is entirely Michael dancing in front of what we could assume is a green-screen, performing, being himself. We are also given multiple camera shots of him, few of such is close up which could emphasis the emotion put into the song shown through facial expressions. Around 2:38 a second Michael appears and continues his dance routine walking on from the left, meanwhile 3 seconds later a third appears, this time from the right this at time was considered innovative. Also in consideration for this would be geometric figures in the background which I'm not sure why they're used. 
Narrative:
There is a lack of narrative mainly due to it being a performance, which is the main narrative besides the lyrics. The tuxedo could signify that he was possibly planning on a date and showing his affection with his dancing.
Conventional/Unconventional:
It can be easily considered conventional as after all it is him singing and dancing but also considerably unconventional with the triplicate of Michael dancing but also the background that is shown throughout may be considered it also.
What works/What doesn't:
The dancing works great as the song is supposed to be joyful which coincides with Michael's constant grin and dance moves, also due to my possible song choice his triplicate could be used to show a hallucination.

Music Video Research (The Commodores - Brick House)

Artist: The Commodores
Song: Brick House
Camera/Editing:
The camera mainly focuses on lead singer (Lionel Richie) typically with a medium-close up although the camera does differentiate to other bands members playing, even giving a general shot of the band at times. 
Narrative:
Due to it being a performance there is a lack of narrative instantly, this is further shown with the lyrics not being represented with any visual what so ever. Conventional/Unconventional:
The concept of a performance is conventional, even it possibly being a live performance still keeps the conventionality although a possible idea you could do to try it is to cut the instruments and see if there are any vocals. To link this with my song idea the person could be humming the song and then is when the song kicks in.
What works/What doesn't:
Putting most of the camera's focus on Richie throughout I feel works as it shows him off as the standout performer, it also works with typical conventions of funk in which the camera does most of the focus on the lead singer or artist

Music Video Research (Earth, Wind & Fire - September)

Artist: Earth, Wind & Fire
Song: September
Camera/Editing:
There is an instant noticeable effect that takes place in the background, the multitude of the members, almost like they're in a room full of mirrors, it may have been used to make the video stand out from just being a regular performance. Furthermore, the amount of colour directly correlates to Funk as a music genre as it supposed to be full of joy, and rather than just being the band, the mirror effect creates emphasis for the amount of joy. We aren't shown a variety shots, just simply switching from band members playing their instrument or dancing around, although there is a general focus on lead singer (Maurice White) 
Narrative:
There is no story what so ever as it is exclusively a performance. Even the lyric to bring about the song "21st night of September" has no meaning has been stated by White as it just feeling right.
Conventional/Unconventional:
It stays conventional with it being a performance in it's entirety, the clothing could be considered conventional for it's time period however, it also can be considered unconventional with the constant ripple effect in the background throughout.
What works/What doesn't:
The use of performance is simple but can be used effectively like in this video as it basic and fits the song in general, further putting emphasis on the background for people to focus on.

Music Video Research (OK Go - This Too Shall Pass)

Artist: OK Go
Song: This Too Shall Pass
Camera/Editing:
The video is shot in one entire tracking shot, watching events unfold, therefore the video doesn't have much editing to it at all as it would not be required.
Narrative:
Only suggestive part could be that events no matter what, will lead to something else whether good or bad will be up to the person. Although what it actually leads to in the video is the band members being shot in the face by a paint cannon while an audience who watched all of it applaud.
Conventional/Unconventional:
I think the video is unique by creating the Rube Goldberg Machine to keep in sync with the music, while watching it, it gives the audience a feel of satisfaction as everything works to perfection. Due to this it may make the audience want to come back, creating a good, memorable feeling, may be watching again in the future; a sense of nostalgia.
What works/What doesn't:
The idea of the Machine working bit by bit could possibly be used as a story arc: as one event/action leads to another, creating a domino effect. Possibly also the use of colour may help as using a lot of colour connotes joy and happiness which I may want the audience to feel with the music. Furthermore, it being one continuous shot would be hard to execute but could work depending on the subject matter.

Music Video Research: Lone Digger by Caravan Palace

Artist: Caravan Palace
Track: Lone Digger

Visual Style/Mise-en-scene
The use of anthropomorphic animals is very intriguing and surprising. The camera shots are normally close ups of the various characters in the bar, but for most of it, it focuses on three main groups: The cats, the dogs and the Stripper. The entire editing process changed slowly through the video as it started slow, then being moving and following quicker as it keeps up with the pace of the song as well as the characters. Then slowing towards the end again as the song slows.
The most unusual, but interesting technique is the use of BCU (Big close ups) as it keeps us focused on the situation and characters before finally revealing the final shot which is a establishing shot, giving the audience a full view of everything except delivering it in close ups like the rest of the video. It also uses shock tactics throughout as something even more shocking happens each scene. 

Narrative
The story is very scarce and somewhat simple, but linked to a central message of the music video. We start the video following the gang of cats entering a strip club, planning on having a good time. When the bouncer opens up, they are introduced to the rest of people there, one which catches their eyes the most, the dogs. The cats and dogs act passive aggressive before the cats kills one of them, starting a massive bar fight over a simple rivalry, everyone dying except the deer stripper who turns to discover them all dead and the donkey. 

However, this fight seems random at first, but it could represent a message of power, dominance and war. Noticing that almost all characters that had died or had fought would be considered predators, Cats, dogs, bulls. crocodiles and snakes, each fighting to prove who is weaker. As well as that, a reference to war is that all of them die for nothing besides to prove they are better, it doesn't matter in the end as all the losses were quite painful and tragic, the only people left were the ones who weren't able to go to war, or fight like the prey animals. 

Conventional/Unconventional
The music video represents a world being fought over in many ways and form. The music video contrasts massively with the lyrics as the video could have some powerful messages, the lyrics are about dancing by yourself to the music and getting dragged in by it, lone digger is someone who dances by themselves because their friends refuse to join in. 

We never see any of the band members, lip syncing or performing of the band. However, this change was a good thing as it would be seen as out of place if they were playing during the massacre of the predators. It suited playing as a song put on in the background for a strange reason. 

What Works?
The entire video can be quite confusing and shocking the first time you watch it, but it is what makes you watch it again as you wanna understand fully what went on. However, it is extremely well put together and loads of meanings can be pulled from it because it is that ambiguous. The video and message of the video is quite controversial and is quite serious to the contrasting track playing besides it, but it is what made it rewatchable and forces the audience to draw their own meaning out of the video. It helps the videos lifespan and what sort of impact it had.
The settings and characters are all varied and quite interesting as it keeps you questioning the motives and schemes of the characters as well as the artists themselves. The use of a strip club is an extremely interesting, but strange. The ending shot is a very powerful and shocks the audience, wanting them to watch all over again. 

Music Video Review: Shelter by Porter Robinson and Madeon

Visual style/Mise-en-scene
It is in Japanese animated style, very bright and full of vibrant colours which contrasts massively with how the song plays and how the plot progresses. It has loads of scenes and setting throughout the video that all hold a special place in the video and link back to her past in some way as well as show the audience how much time she's had as she is visibly making them throughout. The lighting and shading of the majority of the video contrasts with the meaning and plot of the video except near the end as it shows us the dark and dismal situation she is in. Most of the props that are used such as furniture and clothing all seem homely and familiar, except for the tablet and technology that is spread throughout which shows that it is based in the future, near future as there is multiple references, the tablet used to create the worlds and read messages. Then the ship in space which represent her loneliness as it is so vast and empty in space.  Some of the scenes are controversial as she is nude, but nothing is ever shown as is used to advance plot and show how she is connected to the ship. There were tons of jump cuts and close ups to show emotions and focus us on the main plot of our story while also panning across the entire the worlds at times to show you the vastness of the worlds.

Narrative and Techniques used
The plot to the music video is a daughter being saved from the apocalypse by putting her into a coma on a small spaceship that her father built for her as he knew the world's end was somewhere near, he built in mind of her growing up to still develop and gave her a tablet to edit her own world until she is saved. She is revealed to have been in there for near enough 7 years it is shown by how long it has been since she was last messaged. All of this is told through a short film and I feel this could have a massive connection with loneliness, because this she can spend all her time in these amazing worlds and yet she is with no one, she is clearly affected by that as she remembers all these memories of her father, shown in black and white flashbacks. She needs an emotional connection and someone to share all these thought with, but can't as she just expresses it as another world she's made.

Conventional/Unconventional
This is a unconventional and unique music video and it is what brought its success on the internet, because of how beautifully it was all crafted and the messages it sent to the audience. The plot was heavy and a lot for an audience to take in, but it fit perfectly with the pace of the song and contrasted on how simple the song was and how complex/deep the plot was.

This entire music video is about this inexhaustible hope and a metaphor for life, from the beginning, she is losing hope and the worlds around her are showing that, but her father had left enough for her to relive the memories of her life. Which always keeps her strong, waiting to be rescued one day when she knows it's impossible. It makes her want to disappear and never live again, while all her happy moments and times on earth keep her going when it gets tough, pulling her through. Just like life, it has it's ups and down, sometimes you feel like quitting could be better, but this loop keeps us going, the false hope of life.

What Works?
Lots of this video is colorful and vibrant, connecting with a more deeper meaning lying beneath that captures the audience and makes them think. The songs original tons had some what changed with the video, but it now symbolises a whole lot more, making it meaningful. Alot of the different scenes and worlds we are jump cutted to can be a little overwhelming at times, but nothing too bad as the visuals are stunning.

Artist: J Cole
Song: Wet Dreamz

Narrative:

The story revolving around this song is about a young boy meeting a girl and becoming attracted to her. He lies about being a virgin and when it comes to actually having sex, it is the girl, not the boy, who admits to being a virgin. J Cole accurately portrays this story however instead of using two people he illustrates the narrative using two dogs. The male dog is J Cole's dog and the female dog belongs to J Cole's love interest. At the end, both the dogs and the couple end up in bed together. 

Visuals:

The video is shot at a slower pace to capture the attraction between the two dogs. Close ups are used on the dogs faces to show how they make each other salivate and also on their tails whilst they are wagging them to show how much enjoy each other's company.

Conventions:

This story is extremely unconventional. It is completely different to the usual rap videos. Rap genre conventions consist of sexy girls, expensive settings, bling jewellery e.g chains. Using dogs to portray the love story is unconventional in itself however using it in a rap song emphasises how unconventional it is. 

Music Video Research: I Won't Let You Down by Ok Go

Artist: Ok Go
Track: I Won't Let You Down

This entire video focuses on technical shots and complexity. The use of all of the umbrellas seems small and like little features to the entire video, but then it develops further until the entire video is performed at a long shot and birds eye view. Giving the mass of people below seem so insignificant until they all use the umbrellas together. The umbrellas could be a symbol of unity between everyone as even though everyone is different, we all work together the same goal, to live and enjoy life. Making life better as a whole if everyone has each others. Even though it is insignificant as one, when they join together, it creates a powerful video and message about relying on others and having each others backs. The use of the segways is also very unique and stylistic.

Whitney Houston I Have Nothing

Narrative:

This is about equality is not gained in todays society. People seem to be judged based on who they are and this shouldn't affect their opportunities. This music video teaches us not to follow a trend, we should choose the pathway we want. It implies how people are selfish and just to ignore people who are in need. For example, it says 'I have nothing' which shows how people are made to just get on with their lives. Whitney is singing this in a theatre which shows she is making awareness.

Camera/Editing:

The colours and camera doesn't seem to be as clear as modern music videos, this shows how it is old but unique because it implies how people used to watch this media. Whitney wears quite old fashioned, but precious clothing; this shows how she respects herself. Close shots are used when she is singing, these shots allow the audience to see how she is passionate about what she is doing. Also, she is wearing a sliver beaded wig and in my opinion I think silver to be a dominating colour and this shows how she has grown and gained power.

Conventional/Unconventional

The genre of this song is ballad and it is easily seen through its conventions. It has an audience which show the song and performance has meaning. In addition, we know this is a ballad song due to her performance and how well she stands out. However, it can be argued that it is unconventional because it gets across an important message about how we still haven't got equality unlike other typical music videos that just want to entertain the audience and promote the artist to get their fame bigger.

What works?

I think the best thing about this music video as it is used to get a particular meaning across due to a film called The Bodyguard. Also, this music video promotes the film because it refers back to scenes from The Bodyguard.

Stressed Out by twenty one pilots

Firstly, what strikes me about this video is the use of tracking shots. These are used at various times throughout. This provides a sense of identification between the character and the audience, setting the focus on both them and the change in their surroundings.
Furthermore, during the scene in which the band performs, the camera zooms and focuses in the elements of the setting, this allows the audience to identify with the artist through the familiar upbringing within a family home.

The narrative is closely followed and referred to by the lyrics of the song. The song is about the struggles faced when becoming an adult and how much simpler childhood seemed to be. This in reinforced at many points in the video. For example, when Tyler and Josh are sat on the sidewalk drinking juice pouches and when they are riding go-karts in the street. This is relatable for almost all of the audience as they will have a recollection of similar events and hobbies from their childhood.
 Furthermore, the use of brief subtitles express an element of simplicity. This connotes the simplicity of childhood, the lack of stress and complication.

I believe that this video is very unconventional as it has a very unique narrative and for a band that is rapidly rising in popularity, it is very simplistic. However, there are some conventional aspects to this video including the use of performance clips, lip synching/miming and the use of a suburban neighbourhood as the setting.

What I like about this video is the simplicity of the narrative as it follows the simplicity of the message within the song. It also allows you to focus on what the message of the song is and focuses on how you have been affected by time and growing up.

Music Video Research

Music Video Research
Artist: Scouting For Girls
Track: She's So Lovely



Representation of Men and Women:
The music video first of all reinforces heterosexual relationships throughout, as every man within it are attracted to the same girl. The music videos main focus is a woman, we see shots of her legs wearing high heels and shorts and a low cut top, as she walks in to a bowling ally full of men. Everyone stares at her, some of them dropping their mouths open, at the lyrics 'She's so lovely' suggesting that a woman is an object for a man to look at and admire. It also connotes that all men only like a woman for her the way her face and body looks. All the adjective used are qualitative and only describe the woman's appearance and this portrays that society cares what you look like and you should be making the effort for them instead of yourself. This video supports conventions, such as the men asking the women out and this demonstrates how society still think that it is the mans duty to do this. Following this, the woman in the music video rarely leaves her boyfriends side, this could suggest loyalty, however through the way he acts with her inappropriately it depicts how some men may think that they 'own' the women they are with.

Hotline Bling - Drake (Music Video Research 10)

Artist: Drake.
Track: Hotline Bling.
Genre: Hip-Hop.



Representation:
The dominant person in this music video is male. Although this is because he is the artist, it is also very typical of the hip-hop genre for the male to be the dominant actor. There is a clear representation of women in this music video and it is quite stereotypical. All of the women in this music video have the same type of look. This look is one that is considered to be 'sexy' in the media which is why they are used in this video. Also, most of the times that we see these women, we only see a black silhouette of them. This puts emphasis on the women's bodies which is quite objectifying. Throughout this music video, and the hip-hop genre as a whole, women are shown for their bodies and the way they look whereas men are shown to get the lyrics across and to show emotion. As well as this, the women in this video are wearing really tight clothing which again shows off their bodies and they are dancing in a rather seductive and sexual way. This music video objectifies women and give us the impression that looks are the most important thing. Gender stereotypes are clearly shown in this video.

artist- Macklemore and ryan lewis
song- same love

mistreatment of the gay community:
The music video focus's upon the ideas of the struggles you face in society if you are different and don't fit in with the crowd. The gay community is tackled within this music video and how men especially face many difficulties because of their sexuality. The stereotype of a gay man is reenforced through of how he is trying to hide from his true self by getting into relationships with women and then has to embark on journey of self discovery order to be accepted by himself and his family.This is a common issue that most gay men face due to the fact they don't feel accepted by members of society and can face bullying and abuse which is shown through the video. The idea of togetherness is seen throughout and is a key message to ensure that along as people stick together they can overcome anything. It is now becoming more and more common within the 21st century however people are still fearful of admitting their sexuality and the aim of this video is to promote the idea of harmony between all no matter you difference we are all equal individuals.



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artist: George Michael

song:  outside 

genre: 80/90's pop 

visual style/ mise-en-scene-

the mise-en-scene is set in the setting of a public toilet at the very start of the vide o s it portrays the realism of the video as this was what happened in real life, when Michael got arrested. The use of police uniform worn by the artist is a comical element which contrasts the serious message behind the video and is his own personal way of mocking the police department and getting some sort of revenge. After the first initial shot with the couple in the public toilet there  is a quick shift in scene where he is about to kiss the woman and it is edited so there is instead  an extreme close up of a police officer a quick zoom out to a police police badge with siren sound effect being played over the top to symbolise the end of the first part of the story. The use of a voice over and a scream when the face of the police woman is close up is blue to connote danger and that he has been caught. At certain times in the video there is non diagetic sound used playing news clips from the time of when he was arrested to remind the audience that this event actually happened. At the end of the video there is a close up shy of 'Jesus saves' with the writing 'all of us' across the screen. 'All' is then let on its own on in white writing contrasting a black sceeen to support the idea that no matter some body's sexuality we are all equal in the eyes of Jesus and we should be all treated equally  no matter who we are.