Lines Of Appeal Homework

1. Money Supermarket, applies the advertising strategy of humour, by placing characters in strange situations and dancing in a silly way. This way of advertising is effective as it is memorable and can stick in the memory. The humour is childish and is quite silly however, many people will still find it funny due to the unrealistic environment.

2. I'm lovin' it. This is the slogan of McDonald's and it is very effective. The use of the personal pronoun "I'm" is a way of saying 'I love, so you will too'. This is effective, as it is as if the restaurant is recommending them self to you as if they where your friend. The use of "lovin'" is a colloquial word, implying that they are current and also the use of a slang style of word also enforces the idea that they are recommending as if they where a friend. The "it" of the slogan is very powerful, as the "it" can be whatever you want it to be. Therefore, this "it" then applies to everyone  and the restaurant brand then reaches a wider audience with its advert.

3. PCA (Pancreatic Cancer Action) used an advert where the main character of the ad stated that she wished she had breast cancer. "I wish i had breast cancer" is a powerful statement as society is told about how dangerous breast cancer is and to be told that someone wished that they'd had breast cancer instead can be quite shocking. This is then supported by facts. "Only 3% will survive after late diagnosis" "Most will die in 4-6 months" "It's the UK's 5th biggest cancer killer.".
These facts are designed to be true and to shock, this combined with the picture and quote from 'Kerry' can be quite shocking.
 

4. Adverts for household products such as "Mr Muscle" the main actor always tends to be a housewife and the majority of the time she is looking after a child. This promotes the stereotype of the domesticated female and the messy child. Other adverts for products such as beer show men doing "manly" things or moronic and idiotic things or doing something in order to impress women, which enforce a stereotype that all men are moronic and are out for women. (See Fosters ad below)

5.

                                                                                                                                                                                                                                                                                                                                                                                                                         

This advert shows the use of toys being used to recreate the famous Titanic scene. This is a great use of intertextuality as most people will have seen the famous scene however, even if the audience, they can still see the humour or the romantic idea that the brown bear is a symbol for a boy and the pink a girl.

6.  David Beckham features in numerous Armani ads and is a symbolic elite person, as lots of children of the UK and the world, aspire to be a footballer, husband or model and he is the symbol for all of them. Also, because hes such an elite person, the product then is shown as an elite product.