The Evaluation

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This can easily be the difference between two grades in your overall coursework mark. If you have been working consistently through out the project then the good news is that this will be easy!

Here's the booklet...







Completing Part One - Storyboards
  • Find your research posts, they should be on this blog.
  • Find examples of conventions from music videos that you have used in your storyboards.
  • Write up exactly what video - used what technique and exactly what part of your storyboards it influenced.
  • Do this for at least ten different music videos and therefore, ten different parts of your storyboards!
  • Do this in no more than 800 words.


Get yourself organised with a plan...



Here's a sample paragraph:


A Music Video which had a direct influence over my own storyboards would be Madonna’s Papa Don’t Preach. The setting of this iconic 80s promo sets the scene via a number of quick establishing shots which allow the audience to ascertain that the video is set in New York. This is through the iconography of the city for example; The Statue of Liberty, The Brooklyn Bridge and so on.

All of which are edited to coincide with the beat of the music.

This has informed my storyboards as when the video moves from shots of the band in the studio to exterior shots of a young couple strolling in a park. These shots not only establish the setting quickly (a park bench, a duck pond), but they also establish the tone and mood of the video through slow paced editing which matches the music.



Check list; have you discussed...


Themes that inspired you?

Characters that you identified with?

Visual images that you felt were profound?

Videos that made you laugh or cry?

Videos that were unique?

Incredible Technical elements camera/sound/editing?

Stars that appealed?

A story that moved you?



Where are all these things in your storyboards?



Completing Part Two - Music Video

Write up a paragraph describing who you believe the target audience of your music video is.


Your paragraph should be no more than 150 words.





Completing Part Three - Music Video

This is an analysis of your music video...

Use and refer to Media theories...

Discuss the Narrative devices used.
Discuss the Generic conventions of a music video.
Click here for a link to the Uses & Gratifications.
Click here to link to Stuart Hall's Encoding/Decoding model.

Your paragraph should be no more than 500 words.


Check list; have you discussed...

What the audience's response should be?

Generic conventions of Music Videos that have been used?

Narrative devices - including the technical codes in the advert?

The Uses & Gratifications provided by the music video?

Be specific about where these things are in your music video.




Completing Part Four - Music Video

Write up a paragraph describing other music videos yours is similar to...

This is not just about music videos from the same band or artist but how your video uses similar techniques and devices used as other modern or current music videos as well as those that might be considered classic - think about the research you did at the start of the project.


Your paragraph should be no more than 150 words.