Armani Advert Analysis

Poster Advertisement – Emporio Armani

- Expensive brand
- David & Victoria Beckham. Well known celebrities, stylish
- Black & white effect, gives a vintage feel
- Not looking at the camera, makes them look ‘cool’
- On a bed, gives a sexy feel to the shot - Shadows, give a mysterious effect
- Black & white gives a cold feel
- Tattoo on David’s arm similar to the Emporio Armani logo

David & Victoria are not looking at the camera on the black & white picture, this & the fact it is on a bed gives the picture a seductive feel, making the audience feel the underwear is of good quality.

David & Victoria are well known around the round as a stylish celebrity couple. This makes them perfect to advertise the underwear collection.

Emporio Armani is an expensive brand. Some may consider it a luxury brand, so David Beckham… Who is one of the highest paid footballers in the world makes this seem a good fit for the advertisement.

Shadows on the picture make you think other things could be in the room which we are not aware of, giving the picture a mysterious feel.


 By, Ben Winrow