The Big Bang Theory

The Big Bang Theory is aimed at people in categories C1- D in the Income/ Status model as it is about people working in a university which means people in these categories would be able to relate to it in some way or they will be able to understand most of the humor and what they say as there is a lot of science jokes and science facts mentioned. It will also appeal to students however it would not appeal to most of the other people in the E part of the model.

It appeals to people of both genders as there is a lot of comic books and super heroes mentioned which will appeal to boys but there is also a small love story in it which will appeal to girls. It appeals mostly to people over 16 and under 40, people who have been to university will relate to this the most so will be the most interested in watching it. 

People who don’t follow a religion are most likely to enjoy this series because it is about people studying science. Things like ethnicity, politics and nationality don’t matter.

People who are mainstreamers will watch this as it is a show that you can watch with friends and because it is a series then they will know what to expect from each episode which also appeals to traditionalists.