- Use of Humour as a Persuasive Device
This TV advertisement for Evian water uses humor by featuring a ensemble of 96 special-effected roller babies dancing to a remix of the Sugarhill Gang's Rapper's Delight in a city park. The fact that children as young as this are put in situations such as executing skilful flips and somersaults well beyond their years creates humor.
The fact that Evian have used infants rather than adults reinforces the message that the water supports the bodies natural youth as there is nothing more youthful than a baby.
The target audience for this advertisement would be the Mainstreamers as the ideologies set for them are mainly targeted towards families and the products/media they consume. Mainstreamers would most likely find this advertisement amusing as it is of a nature which is appropriate for everyone in the family to watch. Young and old people alike will be able to get the humor the advertisement conveys.
2. Use of Slogans
The high established sweet company Skittles has used the slogan ‘Taste the Rainbow’ for many years now and just the phrase alone is extremely recognizable to the brand. Skittles features the saying on the packaging of their products and also been used on many of their advertisements.
Even though the phrase is as simple as it is it is yet very effective and easy to remember. The slogan is telling the audience to do something therefore making it an imperative. The slogan is ordering the consumer to ‘Taste the Rainbow’ which in fact means to open the packet in order to taste the coloured sweets which resemble the colours of the rainbow. The slogan is also intriguing the audience into tasting the rainbow as in reality it is impossible to taste a rainbow and the colouring used in Skittles resembles the closet thing to it.
3. The Use of Shock Tactics
These advertisement posters were used in order to promote appeal for the charity Keep a Child Alive.
The advertisement features well known celebrities who vowed to keep their online personas signed off in order to raise money in which the public could ‘buy’ their lives back all in the name of World Aids Day.
The campaign poster is as shocking as it is as if the public weren’t to know about the meaning it could be believable to some that the celebrity is actually deceased. The celebrities have been positioned so their body language and facial expressions represents the dead. As morbid as it is it does make a huge point as it encourages people to make a donation to the charity in order to save the lives of the celebrities and if they don’t it will result in the death of the celebrity’s social media lives. The advertisement is direct getting straight to the point and making the text bold makes a statement.
A media effects debate which could go with this advertisement is the hypodermic syringe model. This comes into play as people are injected mentally with the picture of the some what deceased celebrity therefore they are then stimulated to do something in order to help out. In this case it would be donating money to the charity. If the people dismiss this ideology it could result in the social death of their favorite celebrities.
4. Stereotyping in Advertising
The advertisement for Heineken’s beer gives the audience the ideology that men are stereotyped to be people who prefer the alcoholic drink whereas woman are most interested in material products such as clothing and shoes. This comes to play as the advertisement shows a group of over excited men walking into a walk in fridge full of the popular alcoholic drink. In contrast to this a group of women are walking into a walk in wardrobe in which their mannerisms are similar to which of the men’s excited nature.
This is the typical stereotype of both genders as usually men are perceived and associated with drink such as beer whereas woman are known to interested in material objects such as shoes and clothing.
https://www.youtube.com/watch?v=S1ZZreXEqSY&feature=related
5. Intertextuality in Advertising
Intertextuality is the idea that a text can stand in relation to another text.
Here Volvo has clearly used techniques such as intertexual references and nostalgia as it allows the audience to engage with the text.
The advertisement shows a country road with the popular Disney character Snow White in which looks like she is hitchhiking for a ride. Volvo has chosen to use this character in particular as the car they are promoting has the space to fit in seven people which links to the story Snow White and the Seven Dwarfs. Recognising this will reward the audience with having knowledge of the movie in which people who haven’t seen the movie or are familiar with the story will no. The fact they have also used this particular story gives the audience a feeling of nostalgia.
Volvo has also included the text ‘With Seven Seats, Sorry’, this also adds humour to the advertisement as anyone who is familiar with the fairytale story will see the funny side of this advertisement text.
6. Elite Persons in Advertising
The following print based advertisement features actress Blake Lively for Gucci.
The advertisement shows a more grave looking shot of the actress overlooking an unrivaled view of a city. The advertisement also gives an optical illusion effect as her reflection on the window is making direct eye contact with the audience.
The use of Blake Lively in this advertisement plays a huge part as she is associated with glamour, sophistication and wealth. Her known sex appeal is emphasized by her body language in the advertisement which gives the audience the ideologies of the product. As Blake is known as one of the most influential people of today with a following of fans who also look up to her as a fashion icon aswell as an actress will be encouraged to buy the perfume.
7. Reward & Punishment in Advertising
This NHS advertisement gives the ideology that the effect of smoking doesn’t just affect the person but the people around them in particular children. This gives the audience the need for love and belong suggesting that people need to keep their families close as they are the most important.
This advertisement gives the chance for the audience to get help and guidance by providing them with a phone number in order to help the person quit smoking.
This TV advertisement for Evian water uses humor by featuring a ensemble of 96 special-effected roller babies dancing to a remix of the Sugarhill Gang's Rapper's Delight in a city park. The fact that children as young as this are put in situations such as executing skilful flips and somersaults well beyond their years creates humor.
The fact that Evian have used infants rather than adults reinforces the message that the water supports the bodies natural youth as there is nothing more youthful than a baby.
The target audience for this advertisement would be the Mainstreamers as the ideologies set for them are mainly targeted towards families and the products/media they consume. Mainstreamers would most likely find this advertisement amusing as it is of a nature which is appropriate for everyone in the family to watch. Young and old people alike will be able to get the humor the advertisement conveys.
The high established sweet company Skittles has used the slogan ‘Taste the Rainbow’ for many years now and just the phrase alone is extremely recognizable to the brand. Skittles features the saying on the packaging of their products and also been used on many of their advertisements.
Even though the phrase is as simple as it is it is yet very effective and easy to remember. The slogan is telling the audience to do something therefore making it an imperative. The slogan is ordering the consumer to ‘Taste the Rainbow’ which in fact means to open the packet in order to taste the coloured sweets which resemble the colours of the rainbow. The slogan is also intriguing the audience into tasting the rainbow as in reality it is impossible to taste a rainbow and the colouring used in Skittles resembles the closet thing to it.
3. The Use of Shock Tactics
These advertisement posters were used in order to promote appeal for the charity Keep a Child Alive.
The advertisement features well known celebrities who vowed to keep their online personas signed off in order to raise money in which the public could ‘buy’ their lives back all in the name of World Aids Day.
The campaign poster is as shocking as it is as if the public weren’t to know about the meaning it could be believable to some that the celebrity is actually deceased. The celebrities have been positioned so their body language and facial expressions represents the dead. As morbid as it is it does make a huge point as it encourages people to make a donation to the charity in order to save the lives of the celebrities and if they don’t it will result in the death of the celebrity’s social media lives. The advertisement is direct getting straight to the point and making the text bold makes a statement.
A media effects debate which could go with this advertisement is the hypodermic syringe model. This comes into play as people are injected mentally with the picture of the some what deceased celebrity therefore they are then stimulated to do something in order to help out. In this case it would be donating money to the charity. If the people dismiss this ideology it could result in the social death of their favorite celebrities.
4. Stereotyping in Advertising
The advertisement for Heineken’s beer gives the audience the ideology that men are stereotyped to be people who prefer the alcoholic drink whereas woman are most interested in material products such as clothing and shoes. This comes to play as the advertisement shows a group of over excited men walking into a walk in fridge full of the popular alcoholic drink. In contrast to this a group of women are walking into a walk in wardrobe in which their mannerisms are similar to which of the men’s excited nature.
This is the typical stereotype of both genders as usually men are perceived and associated with drink such as beer whereas woman are known to interested in material objects such as shoes and clothing.
https://www.youtube.com/watch?v=S1ZZreXEqSY&feature=related
5. Intertextuality in Advertising
Intertextuality is the idea that a text can stand in relation to another text.
Here Volvo has clearly used techniques such as intertexual references and nostalgia as it allows the audience to engage with the text.
The advertisement shows a country road with the popular Disney character Snow White in which looks like she is hitchhiking for a ride. Volvo has chosen to use this character in particular as the car they are promoting has the space to fit in seven people which links to the story Snow White and the Seven Dwarfs. Recognising this will reward the audience with having knowledge of the movie in which people who haven’t seen the movie or are familiar with the story will no. The fact they have also used this particular story gives the audience a feeling of nostalgia.
Volvo has also included the text ‘With Seven Seats, Sorry’, this also adds humour to the advertisement as anyone who is familiar with the fairytale story will see the funny side of this advertisement text.
6. Elite Persons in Advertising
The following print based advertisement features actress Blake Lively for Gucci.
The advertisement shows a more grave looking shot of the actress overlooking an unrivaled view of a city. The advertisement also gives an optical illusion effect as her reflection on the window is making direct eye contact with the audience.
The use of Blake Lively in this advertisement plays a huge part as she is associated with glamour, sophistication and wealth. Her known sex appeal is emphasized by her body language in the advertisement which gives the audience the ideologies of the product. As Blake is known as one of the most influential people of today with a following of fans who also look up to her as a fashion icon aswell as an actress will be encouraged to buy the perfume.
7. Reward & Punishment in Advertising
This NHS advertisement gives the ideology that the effect of smoking doesn’t just affect the person but the people around them in particular children. This gives the audience the need for love and belong suggesting that people need to keep their families close as they are the most important.
This advertisement gives the chance for the audience to get help and guidance by providing them with a phone number in order to help the person quit smoking.
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