Lines Of Appeal

• Lines Of Appeal.

  Question 1). Use of humour as a persuasive device.

  The advert for the well known toilet brand, Triple Velvet, uses humour as a persuasive device. The television advert includes a child about five years old, wearing a suit, sitting at a desk, telling his adult employee's why he loves it so much. I think the effective thing about this advertisement, is that it creates a sense of innocence to it, and even to the brand itself. I think the target audience is for all ages, because everyone can relate, and laugh at it; because everyone has been a child at some point in their lives, they have a child of their own, or they are in contact with one, whether it be a sibling or relative. The use of a child in this specific advertisement could suggest that their brand of toilet roll is soft and delicate, just like a child.

  Question 2). Use of slogans.

  A slogan that has been advertised recently on the television, is for a brand of alcohol, WKD. In the television ad, there is a bunch of men in a pub, drinking and having a laugh. When all of a sudden, one of the men's phone rings and it's his wife. So the man behind the bar rings a bell, and the whole pub stands silent; the man on his phone says "Yeah I'm still at the office, it's just me and the cleaner". Then the batman turns a Hoover on in the background to make it seem more believable to the wife. This uses humour as well as a stereotypical joke towards men. This is effective because it is relatable to everyone, whether it be a woman who has experienced her husband lying about where he is, or the actual husband who is the one doing the lying. The slogan at the end of the advertisement which is on the bottle of alcohol, says "have you got a WKD side?". This slogan includes an informal question which is also an ellipsis. The correct way to ask that question is "Do you have a WKD side?" but instead, it is made to be more informal. The slogan also includes slang in spelling, because the producers have written 'wicked' as 'WKD'. This is effective because everyone has a 'wicked' side to them, therefore this drink is for everyone, not just for a certain age group or gender. It is also a pun because WKD is the name of the brand of alcohol they are promoting.

  Question 3). The use of shock tactics. 

  
  

  A television advertisement that has used shock tactics, is the government one that promotes sensible drinking and knowing your limits when it comes to alcohol. This advert shows a young woman getting ready to go on a night out to town, but she's getting ready in reverse. She is getting ready the way she would finish a night. The girl breaks her shoes, throws up on herself, rips her dress, and pulls her earrings out her ears. At the end of the advert, the slogan says "You wouldn't start a night like that, so why end it like that". I think this advertisement is really cleverly done because it has an outstanding sense of realism, because people do end up getting like that after a night out. Which I think would shock the viewers because it isn't smart, attractive, or wise.

  
  

  Question 5). Stereotypes in advertising.

  One of the most commonly used stereotypes in advertising, I think, is a relationship between a woman, and her forgetful male partner. An example of this is television advert for Moonpig. The woman has prepared her partner a packed lunch, and in it, along with food, is a sticky note. Written on the sticky note ate the words "it's my birthday", so the man throws his food and runs to get her something. This is a stereotype that men are often incapable and careless when it comes to a relationship and special occasions.

  Question 6). Intertextuality in advertisement.

  An example of intertextuality is the car advertisement for the car company Volvo. There is a photograph of Snow White standing on a roadside holding her thumb out, waiting to get picked up. At the top right hand corner of the image, written, is the sentence; "The Volvo. With seven seats. Sorry". As a persuasive technique, I think this is very effective. I think this because Snow White and The Seven Dwarfs is a popular and very well known story. Volvo has used humour as well as sarcasm to promise this car, and I think it would appeal to every age group, including children, even if they are just admiring the presence of Snow White on the ad, not buying it.

  Question 7).Elite person in advertising.

  Keira Knightley is the elite celebrity I have chosen to write about. She is currently the face for the women's perfume, Chańel. I think they chose this specific actress to represent their brand because Keira must posses all the qualities and characteristics suitable for their brand. Keira Knightley is a actress that is known all over the world; she is classy, beautiful, talented, and I think her squeaky-clean image and reputation is imperative to this advertisement. In the tv ad itself, Keira is first seen in a nude skintight jumpsuit, which would definitely unforce the sex appeal associated with her. She is driving a motorbike to a photoshoot she is doing in a hotel room. Which kind of gives you a "behind the scenes" look into her glamorous celebrity lifestyle. For her photoshoot, Keira is wearing a bed sheet as a dress. She kisses the photographer, but before anything else can happen, she vanishes out the window and drives away on her motorbike. This would show Keira's classyness and secrecy, which she is well known for. We would definitely be shown how Chańel see their ideal woman as.