make poverty history

Ideologies

Shows how often deaths occur in African countries and the use of the lick shows just  how quickly it occurs. We need to help as this is caused by extreme poverty in these African countries.

Visual style

The people used in the advert are all well known people which makes it more appealing as they are recognisable. The voice over used is also powerful and informative meaning we are unlikely to question anything about it. The fact each click is a different person emphasizes how many people have died during the viewing of that advert.

Lines of appeal

It appeals to our need to nurture as it focuses specifically on children in Africa and so it would make us think of it from their point of view, being a helpless child or being the parent of a child who is likely to die at any moment.

What works

The shocking nature of the advert works as it makes the audience aware of something they probably don’t think about much.