Evaluation

Media Studies

Evaluation - Part 1

The advert that influenced my storyboard the most was by the NSPCC for Childline. The advert had a narrative to it, following a little girl’s life and her struggle with abuse, it included a scene where the girl went into her room, blocked her door shut and called the charity. Close ups were used in the scene to show her facial expressions and to show how scared and vulnerable she was. I found this very effective and this inspired me to use close ups in my storyboard to show the emotions of my character. I used this at the beginning when I used an extreme close up of Sally’s face focusing on her eyes to show that the was sad which creates a connection with the audience and targets their need to nurture.

                 

Another advert that I researched was the NSPCC advert called “Open Your Eyes.” This advert focused on showing the lives of several children and the different ways in which they are mistreated. In order to show the audience what was happening, the advert used a voice over. I found the use of a voice over to be very effective. It makes the advert a lot more emotive because of the carefully chosen words. For example when they said, “A door, A table, A fist.”  This inspired me to use a voice over for my storyboard as I thought it was both helpful to explain to the audience what was happening and also to create a sense of feeling and emotion throughout the advert.

Another advert I researched that had an impact on my story board was another NSPCC advert called “Child’s Voice Appeal.” This advert followed the life of a young girl and shows the audience how her mother mistreats her. I found the use of a narrative/story very effective because it makes the advert extremely personal and creates the sense of ‘ we are watching and not doing anything to help.’ I used this idea of having a narrative/story to my advert, following the life of a young girl in order to make a personal connection with the audience and influence their emotional connections with the characters by creating real life scenario.

Another advert I researched was an advert by Amnesty International called “Waterboarding.” This advert uses a narrative twist. By starting off seeming like it is going to be an advert for a new water bottle brand and then slowly showing that the water is actually being poured into a man’s mouth and the advert is about human rights. I personally didn’t like the tec