The Armani Advert is to show people the quality of the Emporio Armani merchandise and underwear. The advert is in black and white which to me highlights romance between the two people in the advert. Black and white is usually signified with the past and old photography but this advertisement gives the completely different viewpoint of black and white photography. There is a hint of a sexual nature about this advert due to the fact the man and woman are lying on a bed with minimal clothing on, this suggests that Armani are implying that if you wear this underwear you will feel sexy and comfortable with your figure. The fact that the woman is lying on top of the man suggests chemistry between the two models and also again hints at the sexual nature of this advert.
The two people in this advert are David & Victoria Beckham who are possibly the most famous couple in the world and are public icons for people all around the world, The use of these two celebrities is a very clever judgement by Armani as people normally base what they buy on what celebrities wear and to use the two most famous in the world many people will see it and will try and imitate the Beckham's by buying this product. David Beckham alone is worth about $190 million therefore Armani are implying by using Beckham that if you wear Armani Underwear you will be living the Beckham lifestyle which as we know is not the case but people believe it is. Victoria is highly respected in the Fashion world and people try and imitate her looks all the time therefore it is very clever to use Victoria in this advert as Armani know that a mass of people will copy her by buying these clothes as she is respected in the fashion industry.
Overall, When people see the Beckham's they have connotations with Fame, money and attractiveness therefore Armani believe that people will buy their product in hope of such a lifestyle, The sexual nature of the product is trying to persuade people that if they buy the product they will look and feel sexy like the Beckham's on the Advert.
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