Greenpeace Ad

Greenpeace Ad

Ideologies

This advert is focused mainly around people who do not think about the environment and use their car a lot of the time to get places and so this advert is trying to make them aware that times are changing and that ruining the environment with a car can make you a social outcast because you are effectively destroying the planet.

Visual and Narrative techniques

In this advert the main character is a normal office working person just trying to do his job but he is being discriminated by all of his colleagues now the reason they use a normal office working person is so that this situation is relatable. Because he is a normal person doing a normal job but is discriminated against because he drives a car but because of the car and the normal job it has a bigger impact on the audience. The visual style of this advert is to represent the main character a normal cheerful man who likes his job but is secretly hated by everyone around of him like say for example it is high school   

Advertisement techniques

In this advert they use the need to feel safe to their advantage because with us seeing that this normal person is getting discriminated for having a car we feel like the same could happen to us if not worse so we do not want to be the odd one out so this does encourage us a little to consider helping the environment out. Also I believe this advert entices us with the ability to achieve because it is difficult for people to give up luxuries like their car even to save the environment because the car is needed nowadays to travel to a lot of places. So I believe it is trying to makes us change and if we do it will give us a sense of achievement because we are saving the planet.

What I liked/What I didn't like 

Even though this advert tried to use techniques of us feeling safe if we do not use the car and also trying to relate to us with an everyday man. The people watching the advert know that is not how everyday life works so even though this advert had some good ideas the execution overall on this advert was very poor.