1.
SAGA
Firstly the magazine name, the masthead. The word SAGA is clearly displayed in the top left corner in a simple fashion, the text is easy to read and its typography is simplistic and easy to read in a sans-serif font. The word SAGA means a long story or a series of long events. This is relevant to its target audience, over 50s, as this definition can definitely relate to older generations lives. Maybe the audience have had a long and eventful life too, this interpellation adds to the serious tone that is to be expected inside this magazine. SAGA also uses discussions and topics like ageism as a mode of address to clearly define its audience, teenagers would probably not be interested about Vera Lynn, a popular singer in World War 2. Above the masthead, the strapline tells us that this magazine is 'The UK's bestselling monthly magazine', this is a clear representation of the magazines unique selling point.
On the main image we see a tall shot Micheal Caine stood in formal smart clothes, making eye-contact with the camera. Micheal Caine is one of the UK's most recognisible actors, he starting in the acting business around the age of 20 years old and still remains to star in some of the latest films, 60 years later. His iconic status, gentleman attitude and age make him perfect to cover this magazine. Anchorage is added to the image by the texts to the left of it. Stating that Micheal 'Returns to the mean streets of his childhood' and 'Doesn't like what he sees', this gives the image a brave emotion.
GQ
GQ is an acronym for the words Gentlemen's Quarterly which very obviously defines its target audience - older men. This magazine is instantly recognisable for its masthead, a two lettered abbreviation, contrasting with colours. The magazine places itself in the lifestyle category for magazines with the use of its strapline. The phrase 'Look Sharp - Live Smart' is used to boost the magazines image, the audience will get the feeling that this is a highly respected magazine. The magazines list of contents (on the right side of Clint) includes things like Cars, Clothes and Gadgets, all of which are relevant to men and are very masculine. Also, the use of informal language like 'Badass' relates to this manly figure.
The main image is of Clint Eastwood, a very well-known male actor. In his most popular films, we see him as macho, strong, against-all-odds characters and that's why he has been established as an elderly masculine icon; a perfect choice of celebrity for this magazine. Clint Eastwood would have been an icon for the audience of this magazine because he stared in major films, primarily in 60s/70s. In this image, Clint is wearing informal clothes, his top button undone to enforce this 'badass' role with a stern expression on his face.
2.
a)
The most obvious audience of this magazine is reader of the magazine GQ, as it is well established there may be fans who purchase the magazines despite the front cover or maybe for collection purposes. Another type of audience for this magazine may be Clint Eastwood fans, as a successful actor he has completed a lot in his life and gained a fanbase - these people would probably purchase this magazine just because of his face on the front cover.
b)
Audiences could have been targeted for this magazine with the use of its strapline. SAGA claiming to be the 'UK's bestselling monthly magazine' is a bold statement and would grab the attention of its audience, why would the audience purchase similarly price lifestyle magazine when they can get the most popular? This shows to the audience that the magazine is well-established - it makes us think "It must be good if it's the most popular!". Also, the topics covered in the coverlines may appeal to the audience, it may be an issue that they have thought about recently or an event that appeals to them. If a story corns you in a magazine, you tend to buy it to find out more information.
c)
2.
a)
The most obvious audience of this magazine is reader of the magazine GQ, as it is well established there may be fans who purchase the magazines despite the front cover or maybe for collection purposes. Another type of audience for this magazine may be Clint Eastwood fans, as a successful actor he has completed a lot in his life and gained a fanbase - these people would probably purchase this magazine just because of his face on the front cover.
b)
Audiences could have been targeted for this magazine with the use of its strapline. SAGA claiming to be the 'UK's bestselling monthly magazine' is a bold statement and would grab the attention of its audience, why would the audience purchase similarly price lifestyle magazine when they can get the most popular? This shows to the audience that the magazine is well-established - it makes us think "It must be good if it's the most popular!". Also, the topics covered in the coverlines may appeal to the audience, it may be an issue that they have thought about recently or an event that appeals to them. If a story corns you in a magazine, you tend to buy it to find out more information.
c)
This is the fashion magazine Seventeen and, as its name suggests its for late Teenagers, probably and hopefully female. It covers stories relatable to the female teenagers life, like getting the 'best hair ever' and looking attractive, it also covers the topic of periods, which to my knowledge are strictly female only. The magazine also claims to have 500+ fashion ideas, this specifically targets girls who wish to look good and feel good. It also uses unique selling points to specify and appeal to teenage girls, somehow I don't feel as though free lip gloss is appealing to teenage boys, but whatever floats your boat. This cover directly specifies it's audience directly with its topics and the ideology that you have to look pretty and get 'flat abs fast'.
In this Duke Nukem video game trailer, we see a variety of methods used to target their audience. Throughout the trailer the voice over uses humour to make the game seem light-hearted and funny. However, the comedy used in the trailer is childish with a slapstick feel. One line of dialogue says "Right in the Jewels" as the game character repeatedly punches an Alien in the penis, this kind of humour doesn't appeal to everyone and shows that the games established audience is young teenagers, who still think penis jokes are laugh-out-loud funny. Another method this trailer uses is its description of the plot, in the trailer we see a female get stolen, this shows us that we are going to rescue the girl, save the world and feel like a king, this generic plot line is clearly established in the trailer so this game would not appeal to someone wanting a new experience.
In this Duke Nukem video game trailer, we see a variety of methods used to target their audience. Throughout the trailer the voice over uses humour to make the game seem light-hearted and funny. However, the comedy used in the trailer is childish with a slapstick feel. One line of dialogue says "Right in the Jewels" as the game character repeatedly punches an Alien in the penis, this kind of humour doesn't appeal to everyone and shows that the games established audience is young teenagers, who still think penis jokes are laugh-out-loud funny. Another method this trailer uses is its description of the plot, in the trailer we see a female get stolen, this shows us that we are going to rescue the girl, save the world and feel like a king, this generic plot line is clearly established in the trailer so this game would not appeal to someone wanting a new experience.
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