Newspaper analysis

Masthead -
'Daily Mail' is boldly emblazoned across the top of the front page. Its serif font looks regal and 'ye olde' in appearance. I think they used this typography to show how old the newspaper is. This tells the audience that it is of good quality and reputation as it has lasted a long time. Thus it installs the belief that the Daily Mail is considered a trusted and reliable source for news. Wedged between 'Daily' and 'Mail' is a spiral design including a unicorn and lion, formally knows as the royal crest of England. The important image shows that the newspaper has deep English roots. This could appeal to some audiences because it shows a loyalty to England.

Language -
'The Independent' uses formal and specialist language on its front cover. The target audience is aimed towards those who already have an outside knowledge about the subjects and so address the reader as such. For example, the main headline reads; 'Hold the lines - Kenyan voters defy fears of election violence.' To anyone without any prior knowledge of the situation in Kenya this wouldn't make sense.