Research: Media, Gender and Identity By David Gaunlett

Media, Gender and Identity By David Gauntlett

"As time goes by we start to think that since magazines for women and those for men celebrate super-attractive people, both women and ment, it probably doesnt matter about sexism terms. At the same time we might be annoyed that the same ideas of beauty regurgutated over and over again."

This quote from Media, gender and identity agrees with the ideology that young people today who read both male and female magazines are greeted by the same stereotypical image of what the 'perfect' person is in terms of there image.

"Women in Great Britain spent more time on shopping and other domestic work in 2005 than on paid work."

This quote supports the idea that women are continued to be pressured by the media to with hold a lifestyle that fits into the ideologies of society.

"Magazines, bought on one level for a quick fix glossy entertainment, promote self confidence (even though they partly undermine it, for some readers, at the same time) an provide information about sex, relationships and lifestyles which can be put to a variety of uses."

This quote supports the ideologies of most magazines in the 21st century, this is because the quote states the many different ways in which magazines pressure women to lead a certain lifestyle where things such as sex and relationship are the priority.

"magazines for young women are emphatic in their determination that women must do their own thing, be themselves, and/or be as outrageously sassy and sexy as possible."
This quote supports the idea that women are expected to be themselves however still meet the expectations of society and the media which are impossible to mantain.

"the traditional view of a women as a housewife or low status worker has been kicked out of the picture, by the feisty, successful girl power icons."

This quote suggetss that the traditional expectations of women have been removed and now women are under pressure to essentially make something of their lives for example unlike women in 1950's.

"young women and men will grow up to be the narrow minded traditionalists of the future"

This suggests that there are thoughts that if the media today forces the ideologies such as 'thinner is better' then this will become the ideas of the future and there will be no change.

"Contemporary masculinity is often said to be 'in crisis'; as women become increasingly assertive and successful, apparently triumphing in all roles, men are said to be anxious and confused about what their role is today."

There is pressure today from the media such as magazines to mantain the image that has been created by the media.