media, genes and identity by david Gauntlett 

identity is today seen as more fluid and transformable than ever before'
david, is suggesting that no matter what you look like, you can look like whatever else if you are un happy with the way it was before. you can change the way people look at you with your identity and you are in control of what you loom like because you can change it so easily.

'the traditional view of a women as a housewife or low status worker has been kicked out of the picture, by the feisty, successful girl power icons.'
this suggests that old stereotypes of women that used to exist has been forgot about because women have made a new role for themselves and can be seen as successful as men, and can have the same kind of power as men.

'not only is there more room for a greater variety of identities'
there is more to identity than whether you are a man or a women, you can be anything and still get accepted. for example you can still be the same but wear different clothes and have a different look because there is a lot more that you can do with yourself.

'your life is your project- there is no escape'
you do what you want with your life their is no way of getting out of making choices about what you want to do with your life, if you want to be successful in life then it is up to you and no one else, there is no going back once you have made your decision.

'young women and men will grow up to be the narrow minded traditionalists of the future'
the way young people now think their is only one road for anything, there is only one way to go they will grow up to think that, then they will teach the next generation the same idea and then nobody will no that there is different things you can do with your life, different ways that you can look etc.

'it sounds as if mens magazines are geared to turning out a stream of identical men'
magazines are making men out to be all the same, even thought they may not intend on doing this this is what the audience is getting from the magazine and this is what is getting took in from it. its saying that men all have the same idea that men are strong and can do anything.

'you can be anything'
womens magazines make out that women can be whatever they want, they can do what ever they want, they can have any look they want, if they just believe and try. when realistically a women can't change her face if she doesn't like it, she can have work done to it and look fake and be in debt but they give of a false way of doing things.

'women must do their own thing'
magazines for women give the message that women must be independent and they always hint at the fact women don't need men.

'dim readers will the joke sexism literally'
magazines have a certain humour and in mens magazines they seem to joke about women, but it isn't being serious, but some people will take it serious and be offended by what is said in the magazine, but this is what makes men laugh, and keep them entertained.

'neither the media nor the audience are powerful in themselves, but both have good arguments'
the media and the audience of the media always have valid points of why something is there and will speak out but when they are doubted they give in.