Representations of Women- Media, Gender & Identity by David Gaunlett

Quotations 

''The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons.''

''incitements for women to fulfil any role proliferate.''

''Women's 'you can be anything' ethos, the identities promoted to men are relatively constrained.''

''Whilst young females are taking to the full spectrum of school subjects and jobs, their male counterpoints still generally avoid subjects and work that they see as 'female'.''

''the emergence of the icons and rhetoric of 'girl power', slapped into mainstream culture.''

''Magazines for young women are empathetic in their determination that women must do their own thing, be themselves, and/or be as outrageously sassy and sexy as possible.''

''Female pop stars sing about financial and emotional independence, inner strength, and how they don't need a man; and the popular mantra of self-help book is that women can become just as powerful as these icons.''

''maintaining perfect make-up and wearing impossible shoes- seems to have had some impact on the identities of young women.''

''The discourses of 'girl power' are today's most prominent expressions of what Angela McRobbie calls 'popular feminism.''

''A generation of younger men who have adapted to the modern world (in a range of ways), who have grown up with women as their equals, and who do not feel threatened or emasculated by these social changes.''

''Women's magazines, for example, always carry a particular message, because the enormous range of titles target an equally diverse set of female audiences.''

''One Cosmo editor, magazine staff - like almost all media producers - are far more interested in generating 'surprise' than in maintaining coherence and consistency.''

''We no longer get singular, straightforward messages about ideal types of male and female identities.''

''Popular culture offers a range of stars, icons and characters rom whom we cab acceptably borrow bits and pieces of their public persona for use in our own.''