representing gender in magazines

'men act and women appear' berger noted
men and women are represented in different ways, men are the ones that do or say what needds to be said or done and women are always there and they apparently only care about the way hey appear to pther people.

'wonmen are represented as sex objects in advertising'
in mens mafazines women are seen as 'mens toys' and mens amusement they are only put on this earth for men to mess around with, for example in mens magazines you see women dressed up as rabbits with just ears and underwear on or they have a devil oulfuit on and this makes them out to be objects they are being represented as mens toys.

'they have a particular facial features which connote a combination of softness and stregnth'
in this bit of the text, women are refared to as 'they' amd below this it says the generic conventions that women should be for example they should have a large jaw,  big lips and eyesand soft looking clear skin and if they dont they are apparently not a women, or they might be a women that men wont look twice at.

'men should have facial hair and big muscles'