The first poster shows the characters standing on top of a building looking down at the city and all they protect. This type of stance is very typical of a dramatic superhero movie. This poster therefore represents kick ass as more of a serious superhero movie than a comical parody type. The colours of the sky and blacked out silhouettes of the characters makes for an extremely dramatic and effective poster.
The second poster plays on the more comic book side of the film. The bright saturated colours contrast with each other and the characters look animated. The paint splashes around the characters reminds audiences that the film is based on a comic as this poster look like it was taken right out of a comic itself. This shows the more age appropriate not as serious and dramatic side of the film compared to the first poster above. And highlights the violence that is inflicted with their weapons but in a fun comical way.
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