Representations of Women in Advertising

The women being represented in this advert are presented as 'real women'. This means that they are a 'normal' weight (based on national averages), have imperfections on their skins and haven't been photoshopped to the point where they look like different people.

The encoders of the advert have tried to give a more realistic representation of women, by using those who have an average weight, different heights and different skin colours.