David Guantlett

• 'Magazines bought on one level for a quick fix of glossy entertainment, promote self-confidence, and provide information about sex, relationships and lifestyles which can be put to a variety of uses'. Magazines encourage women to be themselves but then contradict that by coverlines with advice for their futures, looks and fashion. suggests that women are looking for a quick fix at life. 
• 'We lap up this material because the social construction of identity today is the knowing social construction of identity' everyone knows how to become what society wants through media and stereotypes. 
• 'magazines for young women are empthetic in their determination that women must do their own thing' this leaves room for agruments as most magazines who follow this and promote this act in some way as role models for the audience, they guide them in their life, however they contradict themselves by using an independant, determined icon on the front cover.