This page from magazine Cosmopolitan shows some ideologies of the magazine. Firstly looking good is or should be very important to women, The model for this particular article is Michelle Phan who is an attractive girl and a youtube make up demonstrator. In each picture she is giving direct eye contact to the camera, this shows her confidence which is a result of looking better by using these make up tips. The woman used is very important as she represents the 'Cosmo mantra of being fun and fearless'. She is also a self made woman who has become known by herself with hard work and dedication to her passion. She is a success story and Cosmopolitan recognises this success by stating how her channel on youtube is the most subscribed. This could also represent and ideology of the magazine to follow your dreams and that we should aspire to be always better than we are. The magazine also appreciates the difficult and busy lives that women lead with 'getting makeup done in double-quick time' . This once again emphasises how important it is too look good as even with minimal time and more pressing priorities, the magazine still prioritises looking good over everything. Another ideology of the magazine is also shown which is that we should help each other. The women in the magazine is giving and teaching us her beauty tips to help make us look better. The magazine reinforces how important looking good is by giving us commands to look better, these are not suggestions as much as they are instructions 'Wet a small brush and use it to pick up some dark blue eyeshadow' the alternative would be 'if you want to create your own eye art you should wet and small brush and use it to pick up some dark blue eyeshadow' . The magazine wants us to look better.