2"It sounds as if mens magazines are geared to turning out a stream of identical men" - Media Gender and Identity, David Gauntlett
3"in contrast with womens 'you can be anything' ethos, the identities promoted to men are relatively constrained." - Media Gender and Identity, David Gauntlett.
4"archetype of masculine strength and independence" - Media Gender and Identity, David Gauntlett.
5" 'girl power' are todays most prominent expressions of what Angela McRobbie calls 'popular feminism.' " - Media Gender and Identity, David Gauntlett.
6"Modern media has little time or respect for tradition" - Media Gender and Identity, David Gauntlett
7" The media disseminates a huge number of messages about identity and acceptable forms of self-expression, gender, sexuality and lifestyle" - Media Gender and Identity, David Gaunlett.
8"These men and their cultures are largely ignored by the problem-centered discourse and masculinity studies. - Media Gender and Identity, David Gauntlett.
7" The media disseminates a huge number of messages about identity and acceptable forms of self-expression, gender, sexuality and lifestyle" - Media Gender and Identity, David Gaunlett.
8"These men and their cultures are largely ignored by the problem-centered discourse and masculinity studies. - Media Gender and Identity, David Gauntlett.
9"There is an acknowledgement that women do have active desires and can be confident enough to assert them. Gender oppositions that men are dominant, hard and strong." Nick Lacey Image and Representation 2nd Edition 2009
10"The traditional image of a 'wife-mother-housewife' is now being replaced by images of sexually assertive, confident and ambitious women who express their 'freedom' through consumption." Nick Lacey Image and Representation 2nd Edition 2009
11"Men act and women appear. Men look at women, Women watch themselves being looked at. This determines not only most relations between men and women but also the relation of women to themselves" - Nick Lacey Image and Representation 2nd Edition 2009
10"The traditional image of a 'wife-mother-housewife' is now being replaced by images of sexually assertive, confident and ambitious women who express their 'freedom' through consumption." Nick Lacey Image and Representation 2nd Edition 2009
11"Men act and women appear. Men look at women, Women watch themselves being looked at. This determines not only most relations between men and women but also the relation of women to themselves" - Nick Lacey Image and Representation 2nd Edition 2009
12"Analysis of ads suggest that gender is routinely portrayed according to traditional cultural stereotypes: women are shown as very feminine, as 'sex objects', as housewives, mothers, homemakers; and men in situations of authority and dominance over women." Nick Lacey Image and Representation 2nd Edition 2009
13"adverts frequently depict ritualized versions of parent-child relationship, in which women are largely accorded childlike states. Women were typically shown lower or smaller than men using gestures which 'ritualized their subordination', for example, lying down ... [and with] deferential smiles." Nick Lacey Image and Representation 2nd Edition 2009
14 “The exemplary female prototype in advertising regardless or product or service, displays youth (no lines or wrinkles), good looks, sexual seductiveness, and perfection (no scars, blemishes, or even pores).” Nick Lacey Image and Representation 2nd Edition 2009
15"confident expressions of 'girl power' sit along side reports of 'epidemic' levels of anorexia and body dismorphia." - Gender and The Media - Rosalind Gill
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