1. Find an advertising campaign that uses humour as its main
persuasive device. Analyse the humour use and discuss who the target audience
are using the audience classification methods we have studied.
an advert that uses humour as its main persuasive technique
is the new pedigree DENTAsticks and they defend against bad breath and are good
for your dog, the target audience for this product would probably be anyone who
owns a dog because they would want to know that there dog is healthy and that
there dog is happy, using this product will allow them to know that, they give
the dog this ‘treat’ and as they chew it there teeth are made stronger, it’s
good for them, it makes them work for their food and they won’t have bad breath
when eating this so this would be a win for a dog owner. The type of people
that this product would appeal to would be the explorer, this is because they
are something new and they would want to see if there dog would like them and
if they would help their dog in anyway, it would also appeal to mainstreamers,
this is because they would know exactly what they’re getting and exactly what
there and they know that it would be safe and they could do what every other
dog owner does and make sure there dog is healthy. It might also appeal to the
resigned how normally older people are and they are driven by the need for
safety so this would reassure them as they know it would keep their dog healthy
and safe.
2. Write down a
slogan for a product recently advertised. Analyse the language devices used to
say why it is an effective and memorable slogan - how does it speak to an
audience?
a slogan used recently that I have heard is “it’s in the
game” this is commonly used in EA games more specifically in EA Sports games, if
you play any sports games like fifa for example you will hear this or see this every
time you play the game, and it normally gets a reaction out everyone, you
either like the slogan and say it every time you see it or hear it, or you hate
it because of what EA are known for, but that would be up to the reader, the reason
EA use this slogan it because it has been in nearly every game they have
produced to date, so it is fair to say that it is well known among, gamers and people
who see adverts for EA games, by saying “it’s in the game”, EA are saying that everything
is the game you have the potential to do whatever you want you this is probably
best shown in the game fifa, a football simulator type game you can be the
manager of a club and make it the best in the world, or use a mode called
ultimate team and make a lot of virtual money by buying packs with real money
and selling players in those packs to get more virtual money so you can buy
players to use to make the best team ever and verse other players or friends,
or you can sell them for virtual money. This slogan speaks to the audience
because it doesn’t really involve them in the slogan but they know that it is
directed at them and that if they try hard enough, put enough time it and spend enough money they can be
the very best.
3. Find an advertising campaign that uses shock tactics -
analyse why an audience would find it so shocking?
This is an advert to make people stop buying product made
from animals in any way from the fur just being cut off to them being killed
for their skin, this just outlines the fact that if the blood where on our
hands we would not buy half the things we do because they are made from dead
animals and if we knew about it we probably wouldn’t buy the products, so this
advert shocks the reader so they pay attention to the advert and so that they
stop buying as many things made of animals and start being more aware of the
things around them and realise that eventually animals will run out, and they
will become extinct and we will then miss out because we were so careless that
we killed son many animals just for a scarf.
4. Find an advert which stereotypes a group of people, what
stereotypes are there in the advert?
This advert is
stereotypical because it enforce the idea that men are stronger than women because
it this advert the is a man holding down a woman and it looks like she can’t do
anything about it, the is also 3 other men in the background, all of them look
strong too and the is one shirtless who looks like the stereotypical person who
goes to the gym, while the woman is being held down it looks like she is
struggling a bit which would suggest that the man is holding her down with some
force, reinforcing the idea that men are strong than women which isn’t always
the case.
5. Find an example of intertextuality used in an advert, how
is it used - who will recognise the reference?
An example of
intertextuality in adverts is Gary lineker, he is used in the walkers crisps
advert, he is used in this but when people see him they think of him as an
ex-footballer, they don’t think of him as the guy from the walkers adverts, they
think of the football player who played in the world cup multiple times for England
and that’s what people think of when they see this person in a walkers advert.
6. Find an example of elite persons being used in
advertising. What do they represent to the audience, why have they been used?
H&M used 2 stars in there new clothes they chose to use
Kevin Hart, a comedian who nearly everyone knows for being so funny, and
probably the most well-known footballer ever, David becakham in this advert it
is kind of like a behind the scenes of the photo-shoot that was taken of the
both of them and Kevin hart is trying to ‘get into character’ and be like David
beck ham and it just turns out being a really funny advert as you can see from
the screenshot, David is having an ice bath and Kevin wants to have a go, he
gets in then jumps right back out.
7. Find an example of 'reward & punishment' persuasion
in current campaigns. What ideologies are being rewarded and which punished
The way that this is a rewards and punishment persuasion is
because when you smoke you punish yourself and you know you do, but by stopping
you are eventually able to reward yourself because you will be extending your
life just by not smoking and you will also be able to reward you self with the
money you save being able to get better things as you won’t be spending it on cigarettes.
By looking at this advert to if you are a smoker you will realise by smoking
you are not just harming yourself, you are, harming everyone around you, it is
also said that second hand smoke it worst that the actual cigarette, so by
someone quitting they will also be able to, reward all them around them with
extended life too as they won’t be inhaling second hand smoke anymore.
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