1. Find an advertising campaign that uses humour as its main persuasive device. Analyse the humour use and discuss who the target audience are using the audience classification methods we have studied.

 

an advert that uses humour as its main persuasive technique is the new pedigree DENTAsticks and they defend against bad breath and are good for your dog, the target audience for this product would probably be anyone who owns a dog because they would want to know that there dog is healthy and that there dog is happy, using this product will allow them to know that, they give the dog this ‘treat’ and as they chew it there teeth are made stronger, it’s good for them, it makes them work for their food and they won’t have bad breath when eating this so this would be a win for a dog owner. The type of people that this product would appeal to would be the explorer, this is because they are something new and they would want to see if there dog would like them and if they would help their dog in anyway, it would also appeal to mainstreamers, this is because they would know exactly what they’re getting and exactly what there and they know that it would be safe and they could do what every other dog owner does and make sure there dog is healthy. It might also appeal to the resigned how normally older people are and they are driven by the need for safety so this would reassure them as they know it would keep their dog healthy and safe.   

 

 2. Write down a slogan for a product recently advertised. Analyse the language devices used to say why it is an effective and memorable slogan - how does it speak to an audience?

 

a slogan used recently that I have heard is “it’s in the game” this is commonly used in EA games more specifically in EA Sports games, if you play any sports games like fifa for example you will hear this or see this every time you play the game, and it normally gets a reaction out everyone, you either like the slogan and say it every time you see it or hear it, or you hate it because of what EA are known for, but that would be up to the reader, the reason EA use this slogan it because it has been in nearly every game they have produced to date, so it is fair to say that it is well known among, gamers and people who see adverts for EA games, by saying “it’s in the game”, EA are saying that everything is the game you have the potential to do whatever you want you this is probably best shown in the game fifa, a football simulator type game you can be the manager of a club and make it the best in the world, or use a mode called ultimate team and make a lot of virtual money by buying packs with real money and selling players in those packs to get more virtual money so you can buy players to use to make the best team ever and verse other players or friends, or you can sell them for virtual money. This slogan speaks to the audience because it doesn’t really involve them in the slogan but they know that it is directed at them and that if they try hard enough, put enough time it and spend enough money they can be the very best.

 

 

3. Find an advertising campaign that uses shock tactics - analyse why an audience would find it so shocking?

 

 

This is an advert to make people stop buying product made from animals in any way from the fur just being cut off to them being killed for their skin, this just outlines the fact that if the blood where on our hands we would not buy half the things we do because they are made from dead animals and if we knew about it we probably wouldn’t buy the products, so this advert shocks the reader so they pay attention to the advert and so that they stop buying as many things made of animals and start being more aware of the things around them and realise that eventually animals will run out, and they will become extinct and we will then miss out because we were so careless that we killed son many animals just for a scarf.

 

4. Find an advert which stereotypes a group of people, what stereotypes are there in the advert?

 

 

 This advert is stereotypical because it enforce the idea that men are stronger than women because it this advert the is a man holding down a woman and it looks like she can’t do anything about it, the is also 3 other men in the background, all of them look strong too and the is one shirtless who looks like the stereotypical person who goes to the gym, while the woman is being held down it looks like she is struggling a bit which would suggest that the man is holding her down with some force, reinforcing the idea that men are strong than women which isn’t always the case.

 

5. Find an example of intertextuality used in an advert, how is it used - who will recognise the reference?

 

 

 An example of intertextuality in adverts is Gary lineker, he is used in the walkers crisps advert, he is used in this but when people see him they think of him as an ex-footballer, they don’t think of him as the guy from the walkers adverts, they think of the football player who played in the world cup multiple times for England and that’s what people think of when they see this person in a walkers advert.

 

 

6. Find an example of elite persons being used in advertising. What do they represent to the audience, why have they been used?

 

 

H&M used 2 stars in there new clothes they chose to use Kevin Hart, a comedian who nearly everyone knows for being so funny, and probably the most well-known footballer ever, David becakham in this advert it is kind of like a behind the scenes of the photo-shoot that was taken of the both of them and Kevin hart is trying to ‘get into character’ and be like David beck ham and it just turns out being a really funny advert as you can see from the screenshot, David is having an ice bath and Kevin wants to have a go, he gets in then jumps right back out.

 

 

7. Find an example of 'reward & punishment' persuasion in current campaigns. What ideologies are being rewarded and which punished

 

 

The way that this is a rewards and punishment persuasion is because when you smoke you punish yourself and you know you do, but by stopping you are eventually able to reward yourself because you will be extending your life just by not smoking and you will also be able to reward you self with the money you save being able to get better things as you won’t be spending it on cigarettes. By looking at this advert to if you are a smoker you will realise by smoking you are not just harming yourself, you are, harming everyone around you, it is also said that second hand smoke it worst that the actual cigarette, so by someone quitting they will also be able to, reward all them around them with extended life too as they won’t be inhaling second hand smoke anymore.