Advertising Appeals

This tango advertisement uses humour as its main persuasive device, the humour is generated by the unexpected nature of the events that take place. The use of the commentary team in the background makes the strange events look like a sport only furthering the humorous aspect. This advertisement has a very large target audience as adverts that generate humour generally do, however the main target audience I feel is kids aged 10-13. I believe this due to the product being advertised is actually a fizzy drink (Tango), I also think this is targeted at a younger audience as the tag line used is "You know when you've been Tango'ed". The use of the made up word 'Tango'ed' makes it stick within the mind of the viewer. This advertisement was very successful with doing this as the orange man slapping people was actually replicated by the youth in many schools leading this advertisement to become banned. The banned commercial was very popular due to this however due to the humour of the advert it is unlikely that this lead to sales for the company. Due to the humour in the advertisement being very childish I believe this advert us aimed at people lower in the income status model as they are more likely to find this humorous and indulge on unhealthy drinks. I also feel that this advertisement is aimed at the struggler since the profile states 'They are heavy consumers of alcohol and junk food' and the advertisement is for junk food. The profile also states 'They seek escape' this escapism could be offered via the humour. Surprisingly due to the advertisement gaining so much popularity it also because part of the mainstreamers consumption due to people replicating the act.
  

This is a Nike advertisement, Nike are predominantly known for there slogan 'Just Do It'. This slogan is within every advertisement of theirs. The use of the word 'Just' in this advertisement is used to imply the act is strenuous, the dictionary definition of the word is 'in every respects' this implies to the audience to put complete effort into a task. The use of the word 'Do' has implications of being a action word, so to the audience this would mean to stop thinking about an act and do the act. Finally the use of the word 'It' describes the act taking place however it generalises the act so the audience will apply it within everything they do. This slogan is in some way motivational speaking to the audience to actually get up and do something, due to the motivational side and the cleaver structure this slogan is known globally re-enforcing Nike as a successful brand name.

This is a car safety ad and I have used it as an example of a shocking advertisement, the majority of this advertisement is character building, making the advertisement more shocking when they get killed. The real shock in this advertisement occurs since the children activate the maternal/paternal need to nurture, possibly bringing back memories of there own children so the advert is very shocking when the children get crushed. Due to this the advertisement got banned although did successfully raise awareness for the cause.

This is a car advertisement and also a very obvious example of stereotyping within advertisements. The main stereotype here is the one that blondes are dumb, this is shown by her asking the Liberian for something otherwise not found there. This is also re-enforced via the brutal statement 'Beauty is nothing without brains' the use of this stereotype adds humour for many to the advertisement.

 This is an advertisement from walkers and they are a world renowned crisp brand. This is my example of intersexuality since Garry Lineker was a famous football player, best known for being a good sport and clean player only earning one yellow card in his career. Due to this the connotations of kindness and good morals are passed over from him to the company he is now advertising (Walkers). This is defiantly done on purpose since in the ad he is wearing the football kit he used to wear on the pitch.

 This advertisement is an example of Elite Persons, this is due to David Beckham being in it since his name carries a lot of weight. David Beckham is known for his football career, his elegance and his money due to this he is a man of class making him a trend setter. Due to this via buying the brand advertised the audience believe that they can become an elite person and become trendsetters when in fact they are just following there example.

 

This is a advertisement used by the NHS for second hand smoking and its dangers. The ideologies that are being challenged is weather parents are really doing all they can to look after there child. this rewards the idea of looking after your child as much as possible, while showing the dangers of smoking so the viewer will be inclined to stop for the sake of the children.