Target Audience: The characters range from ages 18-30+ due
to this age group and the issues faced by the TV makes me believe that it is
aimed at people 16-20. I also think that the kind of person to watch this TV
show is possibly the aspirer as the shows characters are very trendy in nature
and they may want to aspire to this. However on the other hand the show is
becoming more and more mainstream as the audience increases making me think it
is likely for the mainstream to watch it. The target audience could also be
people who watch day time TV as it is likely they will find many of the
situations relatable, this could be the wrong though since hollyoaks is
broadcasted at 6:30 daily and at this time many people are home from there day
job. Due to the TV show being shown daily it makes me believe that it wouldn’t
appeal to the ‘drop out’ as they lack the ability to show any sense of
commitment.
Ideologies that it enforces: All teenagers are reckless,
partying, doing drugs or generally getting in trouble with the police. This is
enforced very strongly throughout the TV show for example there is a boy who is
14 and he has a child and tries drugs, this is just one example of the
extremities this show goes to. Another ideology it enforces is that everyone in
Chester lacks education or ambition and instead choses to live a wild life
revolving on cheating on one another and murder.
Audience profiling:
Rubicams four C’s
This would likely appeal to the struggler as they may be
able to relate to the role and events in the tv show as according to the model
they would live very similar lives.
Lifestyle categories
This model doesn’t
really apply to the TV show hollyoaks as they are very generic, however if I
was to chose one I would chose the cynics as they always want something to
complain about. This is why hollyoaks is shunned since many watch it just so
they are up to date with the piece of media they dislike.
Income/status model
Hollyoaks would likely appeal to the lower people on this
model, however I disagree with this model as it makes out that your level of
education or income dictates your interests. The people who watch hollyoaks I
feel will be in the D/E section as hollyoaks is framed in the eyes of teens so I
believe the target group is students who are placed at the bottom of the model.
Preferred reading
A preferred reading of the media text would understand the
ideologies that the show enforces and complexly agree with them, making them
enjoy the content offered from the media text, this could be due to them going
through similar experiences making there view of this place being tainted.
Oppositional Reading
An oppositional reading is someone who completely rejects
the text this could be due to them being uninformed or simply disagreeing with
the media text in general.
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