Before the films release in UK cinemas the @PrideMovieUK account promoting the film tweeted screenshots of the movie/ quotes and a countdown to the films release;
The #Pride, is used to spread the message of the film throughout Twitter and encourages its users to use the hashtag whenever referencing the film.
Whenever a big name in the world of entertainment or an acclaimed critic tweets about the film the account will retweet their tweet to show any followers of the pride account the success the film is having.
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Even coming up to the 1 year anniversary the...
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