Dear John- Trailer Analysis
Dear John is typical of the romantic movie genre and this is
shown via the name of the movie, the use of the word ‘Dear’ shows that
character cares deeply for this person and this phrase is typically used at the
start of letters, giving the audience an idea of what to expect. The use of the
name ‘John’ shows that the character is very common as is the name John, and
from this as an audience we can identify that the events of this movie could
happen to anyone. The phrase as a whole however means something different
completely as ‘Dear John’ refers to a thing known as a ‘dear john letter’ this
is where the wife/spouse would send a letter to their partner in war, giving us
an idea of what the plot of the story will be. Although this phrase is an
enigma code within itself as with ‘dear john letters’ many spouse used these to
break up with their partners, raising the question to the audience of whether
this will occur throughout the story.
The trailer
itself raises more enigma codes, for example from the title the audience can
question if the couple do break up like the title suggests or if they make it
through as a couple, meeting the expectations of the audience. Another enigma
code and probably the biggest one of all would be if John makes it back from
war alive and unharmed or if he returns at all, this is one of the most
important questions the movie raises as if this movie does depict the war time
reality as an audience we know the likelihood of return is low, however if this
occurs this will challenge the ‘happily ever after’ convention usually found in
romantic cinema.
As a viewer
I identified many conventions of this genre, for example this inability to be
separated from their spouse, this takes place in many romantic movies; another
would be that the girl inevitably changes the partner (John), for better of
worse is for the audience to decide, however typically this change is for the
better once again meeting the expectations of the audience members. The final
conventions I noticed was that the story is shown from both side, this keeps
the audience engaged and from this the audience are physically placed closer to
both partners/protagonists from this a connection is formed and the viewers
care for the relationship. Due to this bond being formed with the audience this
will make the outcome more emotionally engaging.
The use of
the actor Channing Tatum is very important as he is known for playing very
strong, masculine roles so as an audience we know what to expect, and there is
no change here as he plays a loyal service man fighting for his country. The
use of the other actor, his spouse (I don’t know her name) is important also as
in many cases small fairly unheard of actors are used to play these roles in
romantic movies, this furthers the idea that these events could happen to
anyone of the audience.
The
cinematography was very typical of the romance genre, for example the setting
in sunny America with bright beaches packed with people when times are happy
and then this changes drastically to almost the complete opposite when times
are sad with rain and story weather with no-one around, this is done due to
many of the audience being able to link their emotions to the weather in this
way. The next part of cinematography I
identified was that typical of the genre the main transition used was fades
(normally with a bright filer); giving the impression that time has passed. The
actors themselves and their costumes can be said to be very pure, using colours
like whites and pale blues, this connotes innocence and purity furthering the
expectations met via the audience. Another key piece of cinematography is
music; the non-diegetic music that plays throughout the trailer is once more
typical of the genre, including slow acoustic guitars and pianos. This music
sets serious tone but also a romantic one, this is done because the audience
can identify this type of music towards the genre.
The
characters throughout the trailer are important for example ‘John’ seems to be
a very manly man, shown via his fighting and sticking up for people but also
being sensitive and caring for his spouse, this is very common throughout
romantic cinema. The girl however is portrait as considerably smaller, innocent
and almost like a damsel, this is shown when John dives into the sea to
retrieve her possession. I also identified the father to be a stock character;
I believe this as a distant father/parent is often used so we can feel sympathy
for the John character making us care for him.
The trailer
shows a clear liner narrative with plot points signifying the beginning middle
and end the main plot points I identified was as follows;
Meets girl- Falls In Love- Called to War –Does He Return?
Due to the last plot point being the form of an enigma code this
will make the audience want to watch the movie to find out the answer to this
question. Another method of attracting customers I identified was the phrase
‘from the author of The Notebook’ The Notebook is a notoriously popular
romantic movie/ book due to this the audience will have certain expectations
and may feel that these will be met via this movie, and others that never
enjoyed the notebook know that the movie may not appeal to them as a viewer.
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