Genre Analysis

Avengers: Age of Ultron
           

To begin with the film shows a shot of New York city at night where everything is peaceful and calm. This suggests that throughout the trailer we are going to see this peaceful city no longer be calm and peaceful causing the superheroes to stop the villain to save the city. This is a common convention of superhero films; the hero must save their city and the people in it. This could be the directors ideology that a society should stand together in times of trouble weather that be war or any type of mass tragedy that takes place e.g 9/11 in New York. Through out the trailer there are many jump shots between each Avenger while they are in thought about Ultron and when they are fighting against Ultron. This is a part of the mise - en - scene of a superhero film, having close ups of each important character to try and get the audience to wonder about what they are thinking causing them to become attached are root for the hero. 

The music in the trailer doesn't start till 30 seconds in with one note slowly playing. As it goes on more and more instruments start to come in adding to an eerie atmosphere. The words that are sang are "I've got no strings to hold me down". These are lyrics from the iconic song from one of Disney's classic films Pinocchio. Many of the audience members would recognise the song even though it is distorted and changed to fit in with the distressed and creepy mind of Ultron. This would cause a the audience fear Ultron as he is taking something that would be nostalgic to many members of the audience and it has been changed into a dark statement. At 1:35 the music instantly turns into an intense orchestral piece with the stomp of the big iron man's foot as his is about to fight the hulk. The signifies that form this moment in the unity that was portrayed before hand will no longer be there and from now one their main focus will be how to destroy Ultron. Within each main beat of this piece it shows us a character facing some kind of issue, exposing to us that every part of this film will be an important moment that will affect each individual character in some way.

At the start of the advert we see the avengers together celebrating something being together. Through out the advert we see this unity slowly breaking apart. We see this from them fighting each other and fighting against something on their own; not fighting together against the one enemy. This breaks the common conventions of a superhero film as normally the ideologies behind them is that in order to succeed you have to be a team and even though in the end they come together to defeat Ultron their is this corruption with in the team which is making them dislike each other. The second to last shot in this film is of the iconic shield that Captain America uses smashed which is supposed to be indestructible. This could expose the breaking that will happen to the group throughout the film no matter how people say that their unity is 'unbreakable'. 

The first two times that we see Ultron we see him as a weak broken robot at the start and in the middle. When it is coming close to the end of the trailer we hear Ultrons voice but we do not see him, we only see to destruction that he is causing. The last shot in this trailer is of Ultron being fully developed. This signifies the importance of Ultron that without even being involved with them physically he can still cause destruction to take place. 

The binary opposition that is shown throughout the trailer is humans vs technology. This is shown by the overall battle between the avengers, who are a group of humans, against Ultron, who is artificial intelligence. The message behind this is that even hough we have the power to create things that maybe able to improve our lives may not be the best thing to create. Some things should be left uncreated.