Lines of appeal Homework

This advert uses humour to make its message more memorable and to shock audience members. They have created an advert in which you think you know the outcome and you are proved completely wrong by the end. I think that is aimed at students as they would appeal most to this kind of humour and the brand pot noodle itself is stereo typically associated with these kinds of people. I also think that it is aimed at the mainstream because pot noodle is a well established brand and this appeals to the mainstreamers need for security. 



A slogan for a product that I have recently seen advertised is 'JUST DO IT.' for Nike. This slogan is powerful because it is an imperative sentence and is telling the audience what to do. Nikes use of the full stop is important because it makes the statement feel more final and makes it seem that what they are saying is the only option. Another thing is that people using nike products are more than likely to be performing some sort of physical activity, so by encouraging them to just do it is telling them to go for it at their best ability.

This NHS advert uses shock tactics by showing a gruesome image of damaged blood coming out of the end of a cigarette this juxtaposition is shocking for audiences and so they will take notice of the advert and take into account what they are saying. It also makes viewers stop and think about the effects smoking has on their body so will hopefully make they quit fulfilling what the NHS hope to achieve. The fact they chose to look at blood and not the external effects of smoking will be hocking for audience as this is an effect that they will not see from looking in the mirror and make them worry what is happening inside them. The word toxins used in the advert is a powerful word as it connotes to death, and poison. When the NHS chose to use the phrase every time, this is another hock tactic it state that even if you have one cigarette then you are still in danger of the toxins they produce.

The foster advert stereotypes the typical Australian by situating the two actors in a beach hut and giving them stereotypically Australian lines such as 'g'day'. The avert also puts them in a care free environment which see them relaxing playing card and drinking. The advert gives the impression that every Australian is like this.
Also this advert stereotypes men to speak about unintelligent issues and possibly suggests them to be stupid and ignorant, suggesting they only peak about sports.



The Vodaphone advert that shows Yoda is an intertextual link to starwars.