Lines of Appeal

Lines of Appeal

Question 1. Use of humour as a persuasive device

One advert that i think uses humour is the dancing pony advert. This advert shows a Shetland pony dancing through the field while other animals watch it. This advert uses humour by showing the pony dancing but using some of the most known dance moves such as the moonwalk. This also is a humour advert as people have never seen a dancing pony so every time someone watches it all they can do is laugh at how silly it is. I think the target audience for this advert is aimed towards the mainstreamer as the mobile company 'Three' is a well known brand and everyone knows about it.

2. Slogan



In this nike advert it shows a basket baller going for  a dunk. They use famous athletes to show that you can be just like them. Nike use the slogan 'JUST DO IT'. The slogan is only short but it is a strong message. The slogan suggest that whatever you want to do you should just go and do it and not think about it. The slogan is always in capital letters which suggest that they are sort of shouting at you and to grab your attention. The word 'DO' suggest that you need to put in work and effort to get there. The slogan is short which makes it easier for people to read and remember.

3.Find an advertising campaign that uses shock tactics

This advert will be shocking to the audience for many reason. The advert shows a girl who has been hit by a car. Audience would find this shocking because thousands of people get hit by a car so they know how common it is and how it could happen to them, so if they seen this advert then it would cause them to be a little safer when crossing roads. This advert also uses a young girl, this is also so the audience who have children can be aware of how dangerous crossing a busy road can be. This advert also uses the caption 'Stop.Think.Live' this caption is easily recognizable because it is shown everywhere so people will easily remember it when crossing a road. Another thing this advert does is it looks like the young girl is looking directly at you and makes you think how it could happen to you, your family or friends.

4.Stereotyping



I chose an Dr Pepper advert that the caption says, 'It's not for woman'. This advert uses gender stereotypes and is saying that woman cant drink certain drinks. This goes back to when men were seen bigger than woman and men and woman are not equal but times have changed and men and woman have equal rights which makes this advert awful.

5. Intertextuality
 
In the Vodaphone advert it features a famous character that nearly everyone knows, Yoda. Yoda is very good character to feature in an advert because he is know to give wise advise so having him on an advert it is like he is telling you to buy a phone from vodaphone because its the wise decision.

6. Elite persons


This is an Samsung advert that features the famous footballed Ronaldo. Using a celebrity like this in an advert will make the product become more popular, especially with football fans. Ronaldo is seen as the best of the best which is why he is seen as elite. Samsung have chosen Ronaldo to symbolise how their phones are elite and to show how their phones are the best ones out their, just like Ronaldo is the best footballer out there. Ronaldo is constantly in the media either playing football or doing something for charity, he is known by everyone which is why he is featured in these adverts.

7. Reward and Punishment


This advert uses Reward and Punishment by showing how the children feel abandoned by their father.