Media diary week 3

The incredibles


Income and status model

Due this films being aimed towards children I cant say that the target audience fits into any of the income and status categories but this category is unreliable and not all people fit into this category.

Audience profiling

I could see the typical age for people watching this film is around the age 4 - 10 as the film is animated and animated films are typically aimed towards children but from personal experience i would say the older generation of people from 11 -30 would also enjoy it. I don't think nationality or ethnic group will affect who watches this films.

Young & rubicams 4 C's

I think the target audience for this would be the 'Mainstream' as it is a very popular film and the story line is similar to most animated films and the mainstream audience like familiarity, also you don't have to pay attention to the film as the story line is pretty basic,

Lifestyle categories

I think the groupies would fit into this film as it is a very popular film and many people would have seen and because groupies want to be accepted by people around them so if they watch this film they will be able to talk to people around them about the film.