Kanye West - Yeezus

Kanye West's album 'Yeezus' is controversial on many levels, starting with the fact that the album does not have an actual cover and also lacks any singles. This is due to Kanye wanting to fulfil his depiction as an 'anti-celebrity'. The entire album is a calculated piece of new age music which pushes boundaries compared to other modern produced albums. The album art contains the image of Kanye West hanging in a type of crucifix in the shape of a 'Y' - a clear comparison to him and Jesus Christ who he often has compared himself to in the past, and goes with the name of the album and also the track on the album 'I Am A God'.

The encoders for the album were many combinations of celebrities, producers and artists. For example, each individual track has at least ten different writers credited to it. This comes from Kanye requiring a Legion of Doom to help come up with exactly what he wants his new wave sound to be. However, his image representation is something he has a lot more control over and it comes from his own ideology that he is truly a 'God'. Therefore, the album cover acts as satire to the many who complain and even protest against Kanye's actions and presentation of himself.

The target audience for the album would be his many followers that already are interesting to anything that he produces yet also there is the new fan base that he can reach through his almost avant garde, breakthrough (arguably revolutionary) sound on this piece of media.

Modern ideologies that go with more and more people wishing to be that 'indie' type of audience who are interesting in new things and pieces of media that do not follow trends but instead push boundaries are what help this album to go down so well despite its experimental sound.