Kanye West - Twitter

Kanye West's Twitter account is often a point of uproar across the media due to the nature of the tweets that he produces, often inciting 'beef' across multiple platforms and against other artists or brands (such as Nike who just happen to be the biggest competitor to his brand Adidas which market his own 'Yeezy' gear). This tweet is marketing his new album which is to be released in February called 'Waves' (formerly known as 'Swish', a parody on the famous Nike slogan 'Swoosh'). The fact that Kanye is marketing his album yet is not using the valuable tools Twitter provide such as hashtags, images, video or sound clips acts as a statement and adds to the air of mystery that he surrounds himself with.  

Twitter was not formed from a technical revolution, it came at a point in our existence where the human population demanded the features that it allowed. After Myspace blew up and the introduction of Facebook, people slowly gravitated towards celebrity life after realising that all their current social networks allowed were their friends. Twitter was introduced to meet that demand that had not yet been supplied by its competitors and was able to bring the general public closer to their favourite celebrities. However, instead of using Twitter to inform their fans of valuable details into their lives, the majority of celebrities use it as a free marketing campaign to reach a much larger audience than they would without the existence of Twitter. 

Kanye West's Twitter followers number 18.1 million, a number which may appear excessive but when compared to Katy Perry's 81.9 million follows it is actually minuscule in comparison. This is due to his specific traits that make him desirable to some such as his ego, narcissism and controversial nature and undesirable to others such as his ego, narcissism and controversial nature. However, the people following him on Twitter will be eager to know any new information on his album which Kanye is providing them with. On the other hand, they could be following him purely for the attention. 

The sheer volume of followers he has is shown through one persons response that garnered over 1000 people engaging with her post and was seen by over 200,000 Twitter users. By causing such a response like this to the account of just one of his many followers, the power of his reach is shown to the world.

People have responded with mixed feelings about his tweet but one section that caught my eye was a section where somebody praised his confidence then other followers would slate him for his 'confidence' and instead calling it 'delusion' or 'narcissism'. This is interesting as it shows the vibrance between types of followers on Twitter from supporters to people who are purely negative towards his actions. Either way, he still has 18 million followers and people reading, interacting and improving the spread of his image across the internet. Any publicity is good publicity.