Representation - Demi Lovato

Unbroken - Demi Lovato 2011 album cover

In this Album cover Demi has represented herself as simple and elegant, her make-up is natural and she looks very clean cut and pristine. She is looking past the camera and into the distance, the lighting of the shot shows purity and honesty. The wind blowing her hair back connotes a model like feel and gives the idea she is flawless. In addition to this her makeup gives the CD cover a very vintage vibe. Her body language is very open and extroverted however due to her looking away from the camera it seems as if she is determined and focused on a target.

The encoders who made this CD cover have used the tinted lighting to make the cover look some what vintage. The cover connotes high fashion and glamour which is what the encoders have indicated through little things such as the wind swept hair, the high fashion rings and the distant and longing look. The organisation of the CD cover shows simplicity as Demi Lovato is situated along the bottom and Unbroken at the top left corner, this is simple and elegant and the colour coding of the copy is very bold and fits with the vintage vibe. The medium close up of this shot shows she is of importance and the fact she is the only one in frame reinforced this idea that she is important and she is the focus of this media text. It also signifies that she is up close and personal with the audience.

The preferred reading of this media text would be that the CD has it own unique and individual style about it. A person taking the preferred reading would think that the CD has a vintage style to it and that the music is its own and in its original and raw form.

Complex magazine cover - Demi Lovato

In this magazine cover Demi is photographed wearing only a a pair of high heels and nickers, she is topless with only her arm to cover her boobs. This signifies that she is fully exposed to the audience and is used by this magazine as a sex symbol for men. Demi is revealing and provocative as she is is wearing next to nothing, she is represented as a sex icon of 'men want to be be with her and women want to be her'.

The encoders of this magazine have used Demi as a symbol of sex and the banana is also a huge connotation of sex as she sits against it and could also be seen to slide down it. The encoders have represented Demi a a sexual object to be desired and fantasied about. The framing of this image is captured at a long shot and the only things that are in frame are Demi and this over sized banana. The organisation of this magazine cover is simple as complex is situated along the top of the magazine and Demi Lovato is at the bottom in the middle with b.a.n.a.n.a.s just underneath. the copy is in white which contrasts and bounces off the bright blue background and bight yellow banana, in addition to this the fact that the magazine name covers the banana shows that it is the important factor of the magazine but the banana does over lap the L and the E showing that people will still recognise the magazine name. Demi is the central protagonist as she is the only one in frame signifying all attention should be on her and she should be our focus.

The preferred reading of this media text would be that Demi is a sexual object to be desired and fantasised about, in addition to this it gives us an indication that there are more objectifying images in side the magazine and that this is only a small bit of what is contained inside.

DEVONNE skin care by Demi Lovato

This is the cover page of Demi Lovato's skin care brand DEVONNE. On this page Demi has represented herself with no makeup on and sleek back hair showing that she is exposed and and showing the audience that she is  showing us her flaws and she isn't afraid to show that she is human. Demi looks fresh faces and is looking directly at the camera which created a personal bond with the audience and they are able to personally identify with her as they have non makeup days just like any celebrity, this makers her very relatable to an audience. Another representation she has shown the audience is that she is a scientist type of person and that she contributes to the making of her skin care brand it isn't just down to the makers she gets involved as well. Her young and youthful smile reinforces the idea that she is just like everyone else and she has minimal makeup on making her representative of the average girl.

The encoders of this media text have organised the website o that the product is the focus of the website but also Demi is the focus as the fresh faced image of her indicates what the product can do for you and the idea she joins in making the product shows that she isn't like many stuck up celebrities that want everything done for her and they have represented her as original and down to earth. The colour coding of this website are simple girl colours such as white, pink and purple that reinforce the brands identity and the encoders have used that to their advantage as a lot of the copy is in purple. The brand name is at the top left corner so it is easily identifiable.

The preferred reading of this media text is that if you buy the brand you will look as young and youthful and Demi. Another preferred reading of this media text is that Demi becomes involved in the making of her brand and she is a down to earth celebrity not like most.

Cosmopolitan magazine interview - Demi Lovato  

Demi has represented herself as young and assertive. Her body language is domineering and powerful and her facial expression is determined and focused. This image is shot at a medium long shot showing that she is important and should be focused on. In addition tot his the clothes she is wearing are very fashionable but at the same time show she is ready for business. Her wind swept hair enhance the idea of fashion and that nothing is stopping her from reaching her goal.

The encoders of this magazine have put the image of Demi in the left corner and it fills most of the page showing that she is the focus of the article and that is its all about her. However the copy above this page of the double page spread is a large contrast of the determined image of her as it says "Even before barney, I was suicidal. I was 7" this is used to grab the readers attention. the organisation of this article is very simple as it is a large coulomb about Demi but also the image and heading are very different in the way they are represented but this will make people read on to think how did she get through it? She looks so determined now. These things will create contrast in the readers minds.

The preferred reading of this article would be that Demi has struggled in the past but she has turned her life around and she is now a determined young woman that can face any optical after her terrible past and if she can get though that she can get through anything.