Text 1 - GQ magazine Feb 2010
This image of Johnny Depp is a more natural and relaxed image which many people will not have seen him like within the media. The main cover line the issue is "the 25 most stylish men in the world". This coincides with the image of Johnny which has been taken at a point where he is relaxed and smiling. This adds a positive thought about Johnny into the audiences mind automatically and taking a twist on what they would normally see in the media about Johnny such as his drug addiction and his 'bad boy' image. This is like a stripped down version of Johnny.
The encoders of this text, for example the photographer, will see Johnny as being a normal man who, just like everybody else, so they have taken this picture in a way that looks natural and stripped back from what is usually seen and expected from him. Their opinions of him is that he is a "stylish" and an attractive man which is shown through the fact that he is on the cover for this issue. You can also see that they think Johnny is an attractive man naturally and when he is stripped back because they have chosen for him to be photographed with nothing of his face and no expensive or edgy clothing; they just have him being him, which is what their opinion of him would be.
Many audience members may take the preferred reading of this text and agree with their statement that he is one of the most stylish men. It is likely that they would take this reading because Johnny is usually seen as this by many generations and from many of his ages. He is identified as being a 'heart throb' and as a 'bad boy' which many people would find attractive. However, some people may take an oppositional reading to this as they would not agree with their opinion of Johnny Depp and just Johnny Depp in general.
In today's society their are mental images of what the perfect man and woman look like. These images are reinforced into our minds on a daily basis from the media that is all around us. A key thing on whether or not you are deemed to fight into this ideal image is the style that you portray; style is important. This ideology is being reinforced and Johnny Deep is an example of who the see to be the 25 most stylish men.
Text 2 - Dior Sauvage 2015
This is a photo shoot for Dior's new fragrance Sauvage that Johnny Depp had modelled for. Within this image they have Johnny in his typical look of eyeliner, rings, slicked hair and shirt. These are the type of things that picture goes along with Johnny. The light sky that is behind him really emphasis's the darkness that he has on him and possible the darkness that is in him. This matches with the colouring that the bottle has that is shown on the right bottom corner.
The encoders of this text must think that Johnny is kind of the embodiment of masculinity, darkness and badness. This is what they are hopefully trying to sell along side with their fragrance. The photographer would have decided that he his eye sight is directed away from the camera and his whole head turned along side it because it. This would be because they think that Johnny can be quite a serious and mysterious person who mainly keeps himself to himself, therefore he wouldn't make direct eye contact because he is trying to his something beneath his 'look'. The editor would have put the name of the fragrance in the middle on top of Johnny because it is like they are putting a label on him, that he is 'Sauvage' which is a French word for 'wild'. This shows that they think of him as being this 'wild' person.
Many people may take the preferred reading of this if they know what Johnny Depp is like. He is more known for being this edgy and bad character. So by seeing somebody labelling him as this wild person they are more likely to agree with this label and go along with that they are saying. People could, however, take a negotiated reading to this and just think that Dior are just over exaggerating some points about him that the public see.
Text 3 - Johnny Deep visiting a children's hospital 2015
In this text we see Johnny visiting a children's hospital while being in one of his most famous characters, Jack Sparrow. In this text he is telling jokes, asking for hugs from the children and posing for pictures with them. Even though he is being a character during this time it says a lot about Johnny as a person, that he is willing to take time to go to a hospital a cheer up some children who are suffering. As this is taking place while he is being Jack Sparrow it is representing his film along side as his good deed.
The encoders of this would have seen Johnny as being a heroine and a dream maker by the fact that this was originally based around one girl. They will have reflected him in this light as they would think that he deservers some recognition that what he has done is pretty incredible and heart warming.
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