Armani Advert Analysis.

The Armani poster advertises their underwear collection. The advert has a black and white candid picture of David and Victoria Beckham and they are both wearing Armani underwear. The couple are lounging around with David lying on his stomach on a bed and Victoria sitting next to the bed. Victoria's body language is quite relaxed which shows us that she is comfortable, accessible and open.

The Beckhams are used in this advertisement as they are recognised worldwide both separately and as a couple.  David Beckham is a global phenomenon and possibly one of the best footballers of all time therefore he will be recognised by people all over the world. Victoria Beckham was famous long before David was due to her singing career. She will be recognised globally for being a member of ‘The Spice Girls’.  Together the couple are even more iconic than they are as individuals which is why they are shown sitting separately yet close together on the advertisement. This shows their individual success as well as their success as a couple. David and Victoria Beckham are one of the world’s greatest and most loved celebrity power couples therefore they are used in the advert to make more people want to buy the Armani products so they can be like them. As well as this, the Beckhams are a very exclusive couple therefore people will think that if they can afford to purchase Armani clothing then that makes them exclusive and puts them on the same level as the Beckhams. Armani is a high end fashion brand therefore they use the Beckhams to show that only people of the Beckhams stature can afford to own their clothing. Again this will make more people want to buy Armani clothing so that they can be like David and Victoria. They want people to know that Armani is the best therefore they use the best celebrities. Also, David and Victoria are both physically appealing and attractive people. This will bring attraction to the advert and the products.  Their poses are very relaxed and comfortable which makes the photo look candid. The fact that it is candid adds an element of realism to the advert and also gives the audience an insight into the lives of David and Victoria Beckham. The ruffled sheets on the bed also help to make the advert look more realistic and the photo to look candid. They are both posed so that the Armani products they are wearing are clearly visible and Victoria’s pose makes the advert look very serious. It also looks like she is very protective of David. The fact that the advert is in black and white adds an element of class and sophistication to it. It also makes David and Victoria look better. This is because the light and shade used in the advert makes their bodies look more defined as well as drawing attention to the Armani products that the two are wearing.  At the bottom of the advert you can see the Armani name and logo along with a web address. This makes the audience aware that they can go online and purchase some Armani underwear, or other Armani products, right away.