Lines of appeal

1. The advert i have chosen that uses humour as its main persuasive device is The Haribo Advert. The reason i have chosen this advert is simply because of the very childish yet amusing and lighthearted humour that the advert focuses on. Its a very clever advert in which it uses a handful of adults who speak in a baby voice, the scenarios that they are in are also very childish and they are often about very silly and stupid things, such as silly arguments or breakups. The connection this advert has with the actual product is that its tagline is 'kids and grownups love them so, the happy world of Haribo' suggesting that there is a child inside everybody. I think the target audience could potentially be children due to the type of humour however the tagline suggests that this isn't just for children but the product is aimed at a variety of people such as working class or people at lowest level of income. The reason i have chosen working class and people at lowest level income is because the humour is so silly that middle class would tend to not find it funny, its very simple and would not really be found all that amusing by the more prestigious audience members it would more than likely be looked down upon by them. I think that its largely targeted at the trendies as the advert could be seen as mainstream, due to the simple humour and the popularity the product itself has and if its popular then its going to have people talking about so the trendies would watch it to be admired by their peers and have something to talk about, which is what the trendies long for in life.

2. The slogan i have chosen is the red bull slogan 'it gives you wiiings'. i chose this slogan because it is catchy and very simple to remember, its only four short words. The word 'it' tells you that its talking about the product. 'Gives' suggests that it doesn't make you work for the energy boost but that it hands it to you on a plate. The word 'you' makes you feel very involved and like they are singling you out and are only taking to you, it makes it seems intimate and makes you more likely to buy the product as you feel as though they're telling you specifically that it will give you wings. The word 'wiiings' suggests that the energy boost the drink gives you is so great that you can fly it also suggests that it will make you feel free like a bird, the three I's in wings suggests that the person writing it had drank the drink and had the energy boost and they wrote three I's to emphasis the boost it really will give you. The reason i think this slogan has become so popular and is so memorable is due to how it speaks to the audience and makes the audience feel as though them and only them are being targeted, it could also be due to the simplicity of the slogan. 

3. The advert i have chosen is the wateraid- give water give life. I have chosen this advert because it truly is shocking and disturbing, in the first few seconds of the advert the audience is warned that the advert is disturbing this shows us that it is going to be shocking even before it started. It then goes on to show us a few distressing clips of clearly malnourished children and tell us that over 2000 children will die today by drinking dirty water, this shocks us because it is happening in the world right this second so it relates to us and makes us feel like we need to get involved and help. The advert shows us small children drinking dirty water and states how they have no choice but to drink it, it makes us want to donate and give them a choice. The advert then goes on to say 'if you want to stop one more child dying from dirty water then pick up your phones and donate' this is a shocking statement as it makes it feel as though the voice over in the advert is talking to you personally and if you don't pick up the phone and donate then it makes you feel as if you were responsible for a child's death. The advert shocks you so much that it makes you feel as though its almost a crime not to donate and if you didn't then it would be stuck in your mind and make you feel guilty, it would make you feel like a monster if you didn't donate.

4. The advert i have chosen which stereotypes is the clorox 2 advert. In this advert we see a group of women in a research facility proving that clorox is the best detergent for removing stains. This advert suggests that washing clothes is women's work as the only gender invited to test out the detergent is women, the women also look really happy and excited about being at the facility, this suggests that not only is it a women's job to wash clothes but also that they should be happy to do so. The advert reinforces the stereotypical age old idea that women should stay at home cleaning. As well as this most of the scientists in this video are men suggesting that men should do the important jobs whilst women stay at home doing the house work this once again proves how stereotypical this advert is and quite frankly its offensive and insulting to the women watching.

5.The advert i chose for intertextuality is the sky christmas advert as it uses many familiar faces and shows many films scenes such as; Harry Potter, Mary Poppins and the Kings speech. The advert has very cleverly picked out films from different decades so every age will recognise at least one of the films, they've also picked some of the most popular and timeless films around this could give people a sense of nostalgia. Another way the advert shows intertextuality is that it mixes fiction with reality and shows a regular man trying to get home to give his child her presents at christmas getting stuck in all of these film scenes, this would make it more enjoyable for the audience as not only does it show something for everyone but it also makes it interesting when it mixes fiction and reality.

6. The pepsi advert starring Britney Spears, Beyonce, Pink and Enrique Iglesias is the advert i have chosen to analyse. The reason i have chosen is this advert is due to the stars starring in the advert, they are all very known household names and they are all seen as role models amongst a lot of people. Due to their popularity they will appeal to an extremely wide audience all around the world and it shows if these stars are drinking pepsi then why aren't you? The advert uses three very strong independent women which represents girl power, this would appeal to many women but they haven't left the men out as they have Enrique Iglesias who is seen as a sex symbol and is very admired by both genders. They also sing a very well-known song in the advert 'we will rock you' this could bring people a sense of nostalgia and this would also appeal to a large audience, young or old.

7. For reward and punishment i chose the advert Dentastix. I chose this advert due to the use of dogs, so many people love dogs and one or two of their own so therefore this advert will pull at the heartstrings as no one can resist a cute dog this would grab the attention of the audience. The advert tells you how 4 out of 5 dogs over the age of three have gum disease but you can fix that by giving your dog dentastix. If you give your dog dentastix them you are rewarding them by helping them get healthy teeth but you are also rewarding yourself as you don't have to pay the vet bill when your dog gets rotting teeth however if you don't buy your dog detnastix then you are punishing them as you are the cause for their rotting teeth and putting them in pain. The advert also shows clip of a dog telling you how you should feed them dentastix and they will love you for it. It makes you feel as though you must by it so then you don't feel guilty for causing your dog teeth problems, also the use of cute talking dogs in the advert makes you want to buy them more. In the advert it shows a dog eating dentastix showing that not only does it clean their teeth but they also enjoy it at the same time, so you are rewarding them more by giving them both a treat they love and something that will make them healthy. It makes you feel as though if you don't give them it then you are depriving your dog of happiness.