lines of appeal Daniel eve 21/10/16

1.

The recent television adverts aired by Just eat primarily rely on humor to persuade the audience to use their service. The ads are centered on reenactments of popular/iconic songs with various words replaced with take away food; in other words it uses puns. while the ad is not serious, therefore the representation of certain groups isn't as weighted, they utilize people of mixed ethnicity as to possibly not shy away consumers of differing ethnicity. The song's are not current, generally at least a decade or older, so it can be interpreted that they are trying to tap into the nostalgia of people aged 20+; maybe due to them have more disposable income than teenagers who lack a job. I'd suggest that the ad is targeted at mainstreamers because it utilizes pop songs as opposed to a specific genre of music (such as rap or country etc.), and it also doesn't challenge expectations with its humor because it is simple wordplay.

2.
McDonald's have their signature slogan: 'i'm lovin' it'

I would justify it as a recent slogan due to mcdonalds producing advertisements for new or existing products on a frequent basis. The slogan itself is very basic and connotes positivity. However I personally find this slogan effective due to the repeated use of it in association with the Mcdonalds image and the short jingle that often accompanies it. While it is no brilliant feat of word play and the slogan by itself isn't catchy, the combination of the jingle and the slogan over the years has allowed it to become embedded in the public sub-conscious.

3.

    this advert by the NHS utilizes shock tactics. first of all it displays a pool of filthy, disgusting, toxin ridden blood in order to connote the long term effects that cigarettes can have on the body. an audience may find this shocking because usually when people think of the extent of smoking's harm they generally picture black lungs and yellow teeth, therefore by providing an unpleasant image of another issue they hope people will associate the image with cigarettes in order to try and convince people to stop smoking.

4.

This ad is for a Kenwood mixer and is fairly old, as an ad that is this blatantly sexist would not fly today as general public is more aware and sensitive to this. the stereotype portrayed in this advert isn't very subtle as it portrays women as having the sole purpose of cooking, which can further be implied to mean that women are meant to look after the house as opposed to getting a job or career. the idea is also suggested that the man is the one who is meant to work because he is wearing a suit and is not portrayed as wearing any form of cooking clothing, while the women is wearing more casual clothes and wears a chef's hat.

5.
i saw a recent advert  for M&M's that referenced the horror classic psycho. it shown the yellow M&M in the shower only for him to open the curtain after hearing the red M&M play the signature music on a violin.  the film is rather well known in pop culture so most people familiar with pop culture will recognize the reference which will in turn keep the advert in their mind which may lead to an increase in sales for M&M's.

6.

Jeremy Clarkson was used to promote the Amazon TV firestick for several reasons. for one he is a recognizable face to many with a distinct personality and second of all he had his upcoming show picked up by amazon therefore people can now associate Clarkson and the upcoming show amazon giving them increased public awareness.