Artist-   The1975
Song- love me
Genre-  rock

Visual style/mise-en-scene-
 At the beginning of the video, every time there is a different riff of the guitar there is a change of Of scene and would focus on a different area of the set and change the camera angle. Throughout the camera angle has been manipulated to switch from shot after shot as there is a collection of many different scenes and is a fast pace video therefore quick transitions are key.  There is a collection of shots through the video inclining some medium close ups but mostly Medium long shots as it was focusing on a large group of people. Photoshop has been used to manipulate the guitar to make it looks asif it is floating mid air to portray the overall unusual style of video.  The use of luxurious props such as a hot tub and champagne supports the idea of fame can have its rewards to the artist.

Narrative-
The video has as very strong message about society and how now a days we are all addicted to celebrities, their lives and materialistic items. This could
Also be hinting that as individuals we spend too much time on social media following celebrities and trying to fit  into the social norm rather than being our true selves. It also has a message about the stars them selves and how fame can corrupt them as individuals and they can be changed due to the pressures of the music industry and fans. Most people in our modern day society wants to be accepted for who they are and wants to be loved by everyone therefore  go out of their way to please people because of the way society now is.

Conventional/unconventional-
 Conventional-
.performance to camera
.back up dancers
. Use of iconic celebrities
unconventional-
.very bizarre themes/images explored within the video
.use of alcohol could support the ideas that there is a lot of pressure on celebrities therefore could turn to drug and Alcohol abuse. Not an idea that the music industry would support goes against social norm
.breaks audiences conventions as it challenges us is on how as a nation we act therefore could cause a mixed response.
.The use of Matty Healy kissing the harry styles cut out, exposing audience  to a homosexual environment, that some people don't agree with.
.front man of the band (matty) wears makeup doesn't conform to social norm

What works/what doesn't
What works-
. The variety of different shots being used through The video makes it different and exciting
What doesn't-
. Very controversial subjects could cause people to take a disliking to the band for supporting different ideologies.

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