BHF coursework research-4

The ideologies presented in the British hear foundation is that you need to be hard & fast to perform CPR on a individual who needs it, so it can have the full effect on the person.

in the advert it clearly displays Vinnie Jones performing CPR on another man, the use of having Vinnie Jones makes the advert very identifiable as he is seen as an elite person. The visual aspect is very standard this may reflect the way Vinnie makes CPR seem 'easy' as 'It's not as hard as it looks'.

This advert will appeal who have the need to learn and to help as performing CPR is a vital thing that everyone must know so this aims towards those who want and need to know how to perform such a important act on another person. This encourages people to agree and understand with the advert as Vinnie Jones makes CPR look simple with his 3 step guidance, call 999, push, stayin' alive.

The best thing that works in this advert is the music in the background as it directly links into what CPR is all about 'stayin' alive' , this makes the advert humorous but also keeping it about a serious topic. Also, the use of an elite person works for the advert as it becomes more noticeable to the audience as majority know who Vinnie Jones is.